the city as serendipity machine
DESCRIPTION
How to turn your city into a creative serendipity machine? This presentation describes how Amsterdam did it.TRANSCRIPT
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www.serendipity-lab.com #serendipitylab @sebastianolma
The City as Serendipity Machine
Tuesday, June 11, 13
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www.serendipity-lab.com #serendipitylab @sebastianolma
Serendipity
the occurrence of unexpected encounters that create value
Tuesday, June 11, 13
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www.serendipity-lab.com #serendipitylab @sebastianolma Tuesday, June 11, 13
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www.serendipity-lab.com #serendipitylab @sebastianolma Tuesday, June 11, 13
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www.serendipity-lab.com #serendipitylab @sebastianolmaTuesday, June 11, 13
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www.serendipity-lab.com #serendipitylab @sebastianolma
1. Understand!2. Reconfigure!3. Encounter!
Tuesday, June 11, 13
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www.serendipity-lab.com #serendipitylab @sebastianolma
How to turn the city into a Serendipity Machine?
Tuesday, June 11, 13
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www.serendipity-lab.com #serendipitylab @sebastianolma
1. Understand: the city as resource!2. Reconfigure: open up the urban fabric!
3. Encounter: embrace unexpected connections!
How to turn the city into a Serendipity Machine?
Tuesday, June 11, 13
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www.serendipity-lab.com #serendipitylab @sebastianolmaTuesday, June 11, 13
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www.serendipity-lab.com #serendipitylab @sebastianolma
1. Understand: the city as resource!
Tuesday, June 11, 13
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www.serendipity-lab.com #serendipitylab @sebastianolma
squatting culture
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www.serendipity-lab.com #serendipitylab @sebastianolma
late 1990s: new phase urban development
Tuesday, June 11, 13
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www.serendipity-lab.com #serendipitylab @sebastianolmaTuesday, June 11, 13
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www.serendipity-lab.com #serendipitylab @sebastianolma
change of perspective: from confrontation to ‘no culture without subculture’
Tuesday, June 11, 13
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www.serendipity-lab.com #serendipitylab @sebastianolma
2. Reconfigure: open up the urban fabric!
Tuesday, June 11, 13
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www.serendipity-lab.com #serendipitylab @sebastianolma
€ 45 Mio (10 years)Create affordable space for artists and creatives!
Tuesday, June 11, 13
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www.serendipity-lab.com #serendipitylab @sebastianolma
# each year 100 new workspaces for artists & creatives (rent about €60 p. m2/year)
# long term contracts and leasehold
# identifying at least 5 new buildings/year for potential projects
# DON’T RUN THEIR OWN PROJECTS
Tuesday, June 11, 13
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www.serendipity-lab.com #serendipitylab @sebastianolma
target groups banks
developers
housing associations
real estate industry
district &city councils
# each year 100 new workspaces for artists & creatives (rent about €60 p. m2/year)
# long term contracts and leasehold
# identifying at least 5 new buildings/year for potential projects
# DON’T RUN THEIR OWN PROJECTS
Tuesday, June 11, 13
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www.serendipity-lab.com #serendipitylab @sebastianolma
113.000 m2 | 50 locations | 3500 (work)spaces
Tuesday, June 11, 13
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www.serendipity-lab.com #serendipitylab @sebastianolmaTuesday, June 11, 13
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www.serendipity-lab.com #serendipitylab @sebastianolma
10 000 m2: studios, work spaces, restaurant, music studios, big dance studios, galleries, event space
Tuesday, June 11, 13
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www.serendipity-lab.com #serendipitylab @sebastianolma
squatters turned developersnon-profitbottom-up
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www.serendipity-lab.com #serendipitylab @sebastianolma
3. Encounter: embrace unexpected connections!
Tuesday, June 11, 13
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www.serendipity-lab.com #serendipitylab @sebastianolma
Volkskrantgebouw 2007 - 2013
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www.serendipity-lab.com #serendipitylab @sebastianolmaTuesday, June 11, 13
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www.serendipity-lab.com #serendipitylab @sebastianolmaTuesday, June 11, 13
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www.serendipity-lab.com #serendipitylab @sebastianolma
hotel broedplaatsbuzz
subsidy
Tuesday, June 11, 13
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www.serendipity-lab.com #serendipitylab @sebastianolma
hotel broedplaatsfocus on content
branding
Tuesday, June 11, 13
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www.serendipity-lab.com #serendipitylab @sebastianolma
hotel broedplaats10 year contract
dynamic ROI
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www.serendipity-lab.com #serendipitylab @sebastianolma
Amsterdam’s Serendipity Machine
1. Understand: subculture as economic resource2. Reconfigure: ‘broedplaatsen’ as network for creative incubation
3. Encounter: new interfaces of value creation
Tuesday, June 11, 13
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www.serendipity-lab.com #serendipitylab @sebastianolma @yuliakryazheva
Thank You!
Sebastian [email protected]
Tuesday, June 11, 13