the choice raela wataha october 14, 2013. color the video is very colorful since it is live video...
TRANSCRIPT
The Choice
Raela WatahaOctober 14, 2013
Color
• The video is very colorful since it is live video footage. It makes it look a lot more professional.
Images• Image of Obama looking condescending– wants it to look like he doesn’t care
• Dramatic appearance of text warning of the risks in Obama’s policy
Conveyed
• Causing doubt in Obama’s policy • Trying to convince people Obama has failed• Presents “facts” without evidence that try to
alarm
Appeal
• Middle class people (mention specifically)• Average American (people losing jobs)• Romney supporters • Senior citizens (Medicare and social security)
Comprehension
• Disparages Obama• Mitt Romney can supposedly do better• America is going to go broke and fall apart if
you reelect the president
Credibility
• Footage of Romney talking at a real debate– his own words make up the ad
• Approval by Mitt Romney at the end