the chinese tourism market - scotland golf workshop 2007
DESCRIPTION
China and golfTRANSCRIPT
- 1. China Consulting on Tourism Action
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- Over view of Chinas outboundtourism market
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- The opportunities for Scotland
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- Hospitality tips
Maximising BusinessOpportunities in China 2. 3. Overview
- Market Segmentation
- Popular Destinations
- Favourite Activities
- Duration
- ADS
- For further Information
4. Golf Facts
- Over 1 million golfers in China
- 400,000 registered golf club members.
- Over 195 golf courses
- 1,000 more golf courses being built.
- The country follows Japan as Asia's second largest golf goods retail market.
- Currently more than 90 percent of golf club heads in the world are produced in China
- The value of the country's total industry is expected to reach 50 billion RMB by 2006.
- Google search in Chinese for Golf produced nearly 1 million pages.
5. Golfing websites in China 6. Interaction
- Name cards
- Greetings
- Gifts
- Taboos
7. Is your business China ready?
- Collateral:
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- Brochure
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- Website
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- Information
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- Audio
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- Staff
8. Sales & Marketing
- Collateral (continued)
- FAM & Educational
- Media
- Collaboration
9. Building a successful brand
- Competition
- Followers of fashion
- Regional differences
- Familiarity
- Exclusivity
10. Future golfers 11. 12. Any questions? [email_address] 020 78719886 / 07821 093199 www.ccontact.com