"the charm of local thai life: live, learn, share and care" keynote on thai responsible...
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The Charm of Local Thai Life: 'Live, Learn, Share and Care.' Keynote, presented at the Thailand Travel Mart (TTM+) 2014, Bangkok for the Tourism Authority of Thailand. Peter Richards, expert on creating local community benefits through responsible tourism and fair trade. The presentation updated international buyers on inspiring innovations in Thai responsible tourism, from community based tourism to luxury, green hotels. The presentation gave an overview of Thai government policy support for sustainable tourism, introduced the work of Thailand's Ecotourism and Adventure Travel Association (TEATA) and Thailand's Community Based Tourism Coordination Center (CBT-N-CC) which assists responsible tour operators to work in partnership with local Thai communities. The program also presented specific examples of innovative CBT, education and voluntourism programs developed by leading SME tour operators based around Thailand. 1) Live: experience the charm of Thai life with community based tourism 2) Learn: develop and grow with educational experiences in Thailand 3) Share: ‘give something back’ with needs-based, volunteer travel 4) Care: be part of a greener future with low carbon tourism and green hotelsTRANSCRIPT
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The Charm of Local Thai Life: 'Live, Learn, Share and Care.’
Presented at the Buyers Forum, TTM+ 2014, Bangkok, Thailand.
Peter Richards, for Local Benefits through Responsible Tourism
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My experience and interests:
Sustainable / Responsible TourismCommunity based tourism (CBT)Helping community / sustainable products to access tourism markets.
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Thailand is still simply charmingYes! The authentic Thailand is still here, waiting to be explored…
And, after two decades of hard work, it's easier than ever to organize amazing experiences which benefit local people and the environment.
CBT-I TEATA
TEATAAndaman DiscoveriesTEATA
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Stepping towards Thai sustainable tourism.... is a more concerted
effort than ever before. Progress…
Policy levelAssociationsResponsible tour operators and certified hotelsNGO’s and academicsNetworksPilot projects PartnershipsNew productsAwards
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The Ministry of Tourism and Sports
and The Department of Tourism
National Tourism Plan, 2012-16: “develop and restore tourism destinations sustainably, striking a balance between utilizing tourism resources and conserving natural resources, the environment, society, community lifestyles.” Ecotourism, cultural heritage, sustainable tourism administrations, protecting the character of local architecture and local lifestyles.
DOT: “Increasing tourism destination quality and standards.” Carrying capacities, new rules & reg’s for encroachment into natural-tourism areas, waste and water management, climate change, clean energy, chemical safety and energy reduction by businesses.
Green Tourism training and support for Thai tourism businesses.Community Based Tourism standard and a DOT office to support CBT
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The Tourism Authority of Thailand 2014: Target ‘Green Tourism’
markets
Harness ‘Thainess’ – Local wisdom and the friendly, generous, hospitable spirit of Thai people – towards high-quality products and markets, conservation of tourism destinations.
Creating environmental awareness and protecting sustainable tourism destinations.
Supporting tourism focused on learning experiences, towards the development of high-value, learning destinations. (TAT, 2014)
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Green tourism / CBT product promotion
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New Green Tourism Mobile App
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Community-based voluntourism competition
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Designated Areas for Sustainable Tourism Administration (DASTA)
Established in 2003, with a mandate to promote and support sustainable tourism development in Thailand.
6 designated areas: Koh Chang islands, Pattaya city; Sukothai and Sri Satchanalai Historical Parks; Nan old Town; Utong ancient city and Loei province.
Creative tourism, which benefits communities and environment, with minimal carbon footprint;
Financial and technical support to local Gov, tourism businesses and communities to plan and work together;
Share lessons learned and best practices.
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1) Live: experience the charm of Thai life with community based tourism (CBT);
2) Learn: develop and grow with grassroots educational experiences in Thailand;
3) Share: ‘give something back’ with needs-based, volunteer travel programs;
4) Care: be part of a greener future with ‘low carbon’ tourism and green hotels.
Today… update on fun, inspiring, innovations in rural, responsible tourism in Thailand. Examples of creative programs, which are available now!
CBT-I
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Thailand Ecotourism & Adventure Travel Association (TEATA)…
Experts in responsible, rural tourism. www.teata.or.th
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Loei Go Green Get Together, TTM 2014
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Live: experience the charm of local Thai life with CBT50 + quality CBT programs around
Thailand.
Inspiring experiences of culture and nature, based on what local people feel proud and comfortable to share with guests.
Operated by community groups / clubs.
Supporting social and environmental work.
More Thai tour operators supporting CBT.
CBT-ICBT-I
CBT-I
Tour Merng Tai
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Why is CBT a different and better experience?
CBT-I CBT-I
CBT-IThailand Autrement
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Thailand CBT Network Coordination Center http://cbtnetwork.org/
Recommend CBT, based on your guests / product needsOrganize FAM survey tripsProduct dev / backstopping Promote your achievements
Members - 65 communities from across ThailandInformation and promotionRaise CBT StandardsLink / support partnerships:
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http://maehongsongreenmap.com/
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Ban Hua TungPartners since 2010Cultural exchangeCommunity forest
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Mae Hong SonCBT SpecialistCBT hill tribe treksCult. exchangeTextiles, cookingExcellent training and support for local communities.
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Andaman CBT
Expertise: CBT, volunteering,
students, families.
E.g. English teaching
Winner of multiple international
awards
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Learn - educational experiences
A field classroom without walls for… School and university students / learning objectivesSpecial interest clubs and groups
TeambuildingCultural exchangeBuddhism / beliefsCookeryTextiles;Env. ConservationComm. Dev.
Royal Silk Holidays
CBT-I
CBT-I
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Warm, family business
Wild Thailand’s Promise: cultural exchange in every
program;
E.g.: Coral restoration, returning orchids to the wild,
Thai-International student exchange program.
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Learn about…
Wildlife and conservationEcology and biodiversityResource managementZero waste agricultureLocal community groups
Royal Silk Holidays
Get hands-on…
Personal challengeMangrove plantingJungle survivalRecyclingBirding
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Northern ThailandPrograms around unique
festivals and events, CBT, student groups
Ethical elephantsTravelife Partner Status
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Krabi…
Expertise: CBT, ecotourism, school
exchange programs.
Thailand Tourism award.
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Share - volunteer experiences
Dragonfly CBT-I
CBT-I
Simple, achievable tasks:
Painting / simple building;Pipe laying / water supply;Teaching English (in a prepared / structured way);Environment campaigns;Supporting tourism or handicraft product design.
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Cultural exchange and learning, + give something back through volunteering
Projects are built upon a thorough, local needs consultation process.
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Ayutthaya and across Thailand
Expertise: CBT, students, volunteering.
Trip Advisor Certificate of excellence 2013.
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Volunteering, youth education & corporate
team building
Expertise: volunteering, students,
teambuilding.
Pioneer of Tourism for Good web platform.
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E.g.: English teaching, youth guide training, environmental initiatives, health programs, handicraft product design…
Simple activities, based on consultation of local needs w/ community members.
Sustainable Loei
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Be aware that voluntourism is sensitive:Tour operators consult about local needs;Transparent about volunteer budgets;Promoted as a two-way, learning holiday; Youth are always supervised by adults;Activities do not require children to stay up late or otherwise interfere with their studies;There is sufficient budget to finish work.
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One to watch…
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BANGKOK THREE SIXTY
One to watch…
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Care: The sky's the limit? Low carbon tourism?
Trad Province
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Care: What's Great about Green hotels?Comfort & qualityKey issues…
EnergyWaterWasteStaffCommunities
Where to look:GreenleafEarthcheck / bookdifferent.comTravelifeTAT Mobile App
3,4,5 StarProperties
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Investing in inspiring products which create local benefits is investing in a sustainable future for your business and for Thailand.
Please support tour operators which are working as partners with local people to offer inspired responsible travel to your guests!