the changing face of youth in india
TRANSCRIPT
Presented by…ANKITA JAINDISHA MAHAJANHITALI MAKKARINDRANIL BHOWMICKAMBESH KUMAR SRIVASTAVAASHISH SHARMA
Difference between Younger Generation & Older Generation
• More comfortable with the use of technology
• They want to solve any problem with the involvement of technology
• Look for constant feed back & recognition
• Not comfortable with the use of technology
• They rely on the traditional ways to solve a problem
• Traditional as they want annual reviews
Gen OGen Y
• Financially smart decision makers• Maintain the work-family balance• Change is life• Ongoing learning• High expectations on self as well as on the
employer• Goal oriented• Immediate responsibilities
Characteristics of the Gen Y
The new trend set by gen Y
CHANGING DEMOGRAPHIC AND PSYCHOGAPHIC PROFILE OF URBAN INDIAN YOUTH
Comfort with technologyManagement styleFinancial smartnessBalance between family and work lifeAgeing factorLoyalty towards firmSelf expectationExpectations from employerImmediate responsibilityGoal oriented
OLD GENRATION VS GENRATION Y
PLACE
ADVERTISING
TelevisionNewspaper
Health Clubs
SALES PROMOTION/PROMOTIONAL SCHEMES
Dimensions Objective- To study the consumer behavior
MARKET SURVEY
• Desire Of Consumer• Features, a Consumer
Wants in a T-Shirt• Disposable Income• T-Shirt Preference• Purchase Preference-
Organized/unorganized retailer
Product Development
Different Age Groups :For Teenagers (13-21) –any comment or slogan or jargonFor middle Youth-A Couplet
Picture may Suite
Size Of the T-Shirt (Small, Medium or Half Sleeves etc.)
Price Determination as per the Quality & Income Level
Either Embossed or Plain
Work upon 4p’s-Properly introduce it to the customers. Allocate the product according the demand pattern Try to place it into the nodes and links of the consumer Develop a sound distribution channel to avoid shortage of goods in market Motivate consumers to buy more and provide such a quality that they buy it again And yes consider there feedbacks and renovate your product according there wants
Try to get more and more feedbacks Analyze feedbacks and jot down major problems Check that those feedbacks are relevant and achievable As feedbacks tell us what new changes dose the consumers are likely to see in the products Check if is there any social, economic, political, personal of functional risk associated with the product Is the product attributes are beneficial to consumers or not