the changing face of real estate communications
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Call us 1300SYSTEM (1300 797 836)
Address: Level 2, 144 Marsden St, Parramatta, NSW 2150 Phone: 1300SYSTEM (1300 797 836) FAX: 02 9635 4215 Email: [email protected] Website: www.rentaphonesystem.com.au
The Changing Face of Real Estate Communications
Communications in the real estate industry play an extremely vital role. What is said, and
how a crucial aspect of acquiring a consumer is, gaining his confidence and eventual closure
of sale. Over the years communications in the industry has gone through a sea change and
the improving communications technology is further changing this facet of the real estate
industry.
Some of the important features of communications in the Real Estate industry are
enumerated below:
Communication of Trust: Buying or renting a property is one of the more significant
decisions in our life. And therefore, it also becomes a crucial one. No one makes a
decision on this aspect without being able to trust the other party or the offerings
available. Therefore in the real estate space, sellers & agents ought to be able to
communicate trust to their consumers. Inability to communicate trust or breach of
trust in the middle of a transaction can lead to serious implications for both the
buyer and the seller.
Communication of Availability: All consumers would like to have an assurance that
the seller is available post-sale for any contingency. Often, in case of real estate
agents, they are working on multiple leads and might find it difficult to tend to each
one of them at the same time. Going incommunicado only heightens consumer
anxiety while the agent might be genuinely tied up. Communication technology
now allows for remote handling of calls, or auto call forward options which can keep
your consumer at peace.
Communication of Transparency: A real estate agent is often misconstrued to be
only interested in his own commission even at the cost of endangering a consumer’s
interest. However, often it is overlooked that the agent himself might be in the dark
on certain issues. Documents and land records are easily fabricated in the physical
realm, with the agent completely being unware. Therefore, the emergence of digital
records and ownership records means that all the stakeholders involved can swear
by improved transparency.
Communication of Consumer Interest: The consumers today are far more
knowledgeable, informed and keen-eyed than those from yesteryears. There is a
greater availability of information and improved means to cross-verify everything
Call us 1300SYSTEM (1300 797 836)
Address: Level 2, 144 Marsden St, Parramatta, NSW 2150 Phone: 1300SYSTEM (1300 797 836) FAX: 02 9635 4215 Email: [email protected] Website: www.rentaphonesystem.com.au
spelt out by agents and sellers. Thus, it is increasingly important for real estate
players to embrace the virtue of consumer interest. If an agent or agency fails to
communicate the fact that they remain squarely committed to the interest of the
consumer, they are unlikely to build any form of viable consumer connect.
In the real estate space relationships count for much – both the real-world and virtual. The
relationship forms the basis for trust consumers place in agents. And the fundamental
building block of these relationships is to be able to communicate with the consumers.
Communications is not limited to spelling out the property details. It is about impressing
upon the consumer that the real estate business is trustworthy, available, and
transparent and has consumer interests on top of their mind at all times.
For More information:
Level 2, 144 Marsden St, Parramatta NSW 2150
1300SYSTEM (1300 797 836)
02 9635 4215
www.rentaphonesystem.com.au