The Changing Business Landscape of Romania

Andrew R. Thomas • Nicolae Al. PopConstantin BratianuEditors

The Changing BusinessLandscape of Romania

Lessons for and from Transition Economies

123

EditorsAndrew R. ThomasUniversity of AkronAkron, OHUSA

Nicolae Al. PopConstantin BratianuAcademy of Economic StudiesBucharestRomania

ISBN 978-1-4614-6864-6 ISBN 978-1-4614-6865-3 (eBook)DOI 10.1007/978-1-4614-6865-3Springer New York Heidelberg Dordrecht London

Library of Congress Control Number: 2013937091

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Contents

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1Andrew R. Thomas

The Multifield Structure of Organizational Knowledge . . . . . . . . . . . . 3Constantin Bratianu and Ivona Orzea

Investigation of National Culture’s Impact on Competitivenessand Knowledge-Sharing Competences . . . . . . . . . . . . . . . . . . . . . . . . 19Zoltán Gaál, Lajos Szabó, Nóra Obermayer-Kovács,Zoltán Kovács and Anikó Csepregi

Development of an Organic Food Mentality in Romania. . . . . . . . . . . 45Nicolae Al. Pop and Dan-Cristian Dabija

Euro Adoption in Romania . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61Ionut Dumitru

Is Networking of People, Attitudes and Ideas Exploitablefor Marketing of New Energy Solutions? . . . . . . . . . . . . . . . . . . . . . . 83Klaus Bruno Schebesch

A Multi-Agent System for Acquiring Transport Services . . . . . . . . . . 105Constanta-Nicoleta Bodea, Radu-Ioan Mogosand Ileana Ruxandra Badea

Twenty Years After: Management and PerformanceMeasurement in Romanian State-Owned Enterprises . . . . . . . . . . . . . 131Bogdan Bacanu

Factorial Analysis of the Correlation Between Competitive Strategyand Company’s Characteristics: The Case of RomanianBusiness Environment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 153Alina Mihaela Dima

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Changes in the Romanian Consumer Behavior . . . . . . . . . . . . . . . . . . 177Nicolae Istudor and Corina Pelau

Green Clusters as New Cooperation Strategyfor Cleantech Companies. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 189Adrian D. Tantau and Alexandra Chinie

The Integrated Marketing Communication—The ConsumerBehaviour Impact: A Romanian Perspective. . . . . . . . . . . . . . . . . . . . 209Camelia Kailani, Felicia Stancioiu and Nicolae Teodorescu

The Romanian Labor Market for Young People. . . . . . . . . . . . . . . . . 227Gabriel Bratucu, Dana Boscor, Bianca Axenia Boitorand Alexandra Talpau

Engaging Faculty and Students: A Premise for Excellencein Business Education at Romanian Business School . . . . . . . . . . . . . . 255Sebastian Vaduva, Ioan S. Fotea and Mihai Corcea

Using Fuzzy Models in Managerial Decision. . . . . . . . . . . . . . . . . . . . 263Dorin Lixandroiu and Radu Lixandroiu

Antecedents and Consequences of Customer Retentionand Loyalty Orientation in RomanianTelecommunications Market . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 285Cristian Hnatiuc and Florin Mihoc

Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 305

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