the change you wish to see

THE CHANGE YOU WISH TO SEE

KRISTIN HAWLEY – DESIGN PORTFOLIO

KRISTIN HAWLEY Graphic Designer kristinhawley.com [email protected]

“THE CHANGE YOU WISH TO SEE”8 x 8 in

FONTS USEDAlegreya Sans SC

PRINTERImageink, Newington CT

SOFTWARE Adobe Indesign CS6Adobe Photoshop CS6 Adobe Illustrator CS6

UNIVERSITY Central Connecticut State University Class of 2014

Kristin Hawley - Graphic Designer Portfolio - “The Change you Wish to See”

CONTENTS01 ORIGINS COFFEE Package & Website Design 02 ARCHITECTURE IN CONNECTICUT Photography & Booklet Design

03 SARDILLI’S PRODUCE Logo Design

04 DIRTY BY NATURE Package Design

05 OPEN SEASON Advertising

06BETHLEHEM LUTHERAN CHURCH Logo & Website Design

07 CURRENT ENERGY Logo, Infographic & Website Design

08 3FIGS BAR & GRILL Logo Design

Page Info - Table of Contents Page 03 / 53

03 / 53


PROJECT NO.

Page Info - Origins Coffee Page 05 / 53

ORIGINS COFFEEPackage Design

PROJECT OVERVIEWProfessor: Wujun Wang

Origins Coffee is a logo and

package design project. This project

was completed during my

undergraduate studies. The client

wanted an all natural coffee brand

that can stand apart from the

average coffee brand.

PROJECT DETAILSHand Rendered Logotype

Custom Vector Illustration

Colors and Patterns inspired by

Ethiopian clothing and culture.

Font: Skia Regular

OBJECTIVETo Create a unique brand that will

stand apart from the average

coffee brand. SOLUTIONEthiopia is the origin place of coffee,

which is why the name Origins was

chosen. Origins Coffee is an all

natural Ethiopian blend with a

cause. All proceeds are donated to

end famine. Profits are donated

to farms in need. Origins Coffee is

helping Ethiopia feed families one

cup at a time.

COLOR SCHEME

05 / 53

05 / 50

Brewing up A CHANGE

Page Info - Origins Coffee Page 09 / 53


PROJECT NO.

Page Info - Architecture in Connecticut / 53

11 / 53

ARCHITECTURE IN CONNECTICUT Booklet Design

PROJECT OVERVIEW Professor: Wujun Wang

Architecture in Connecticut is a

booklet design for the Wadsworth

Antheneum Museum, located in

Hartford CT. The booklet is meant

to be displayed at an Architecture

Exhibit held at the Museum. The

exhibition is marketed towards

students, architects, scholars, and

people with an interest in history.

This project was completed during

my undergraduate studies.

PROJECT DETAILSPhoto’s shot with Nikon

D3100 Digital SLR Camera

Custom Vector Icons

8 x 8” booklet

Fonts: Bebas Nueue, Georgia,

Baskerville

OBJECTIVE:To showcase the finest Architecture

in Connecticut in a promotional

booklet. The booklet is to be be used

at an Architecture Exhibit at the

Wadsworth Anthemeum Museum. SOLUTION:I chose to showcase Yale University

since is the home of Connecticuts

finest and most traditional

architecture. The booklet engages

the audience with high quality

photography, while providing useful

information. The audience gains an

appreciation for Architecure through

this booklet.

COLOR SCHEME:

Historical BEAUTY

Historical BEAUTY

Page Info - Architecture in Connecticut / 50


PROJECT NO.

Page Info - Dirty by Nature / 53

DIRTY BY NATUREPackage Design

PROJECT OVERVIEWProfessor: Kinga Wlordorska

Dirty by Nature is a soap logo and

package design project completed

during my undergraduate studies. It

consists of 3 different scents,

Morning Scrub, Sensual Sunset, and

Midnight Walk. It is marketed

towards women 21-40 who aren’t

afraid to get dirty.

PROJECT DETAILS Hand Crafted Packages

Custom Vector Logo

Photographed with Canon Rebel

Font: Alegreya Sans SC

OBJECTIVE To create a new line of soap that will

engage the audience. Must include 3

different scents and be 100%

natural and organic. SOLUTION Dirty by Nature Soap is a unique

soap line that any women with a

sense of humor can enjoy. The

tagline “when nature gets you dirty,

get clean” says it all. The brand

places emphasis on being dirty in

the sense of nature and personality.

It is a unique brand with an edge

that is valuable in today’s market.

COLOR SCHEME

17 / 53

When Nature gets Dirty, GET CLEAN


PROJECT NO.

Page Info - Sardilli ’s / 53

SARDILLI’S PRODUCELogo Design

PROJECT OVERVIEWAgency: Ryan Marketing

Sardilli’s Produce is a produce

company located in Hartford CT. The

comapny specializes in locally grown

produce, and promotes the slogan

“From Farm to Table.” They have

been a client of Ryan Marketing for

several years.

PROJECT DETAILSCustom Vector Illustration

Modern Style Logo

Fonts: Arvil Sans,

Sardilli’s Fruitstand

OBJECTIVEThe client specified that they would

like a logo designed for their locally

grown produce. The logo is used for

their food packaging and for

display on the comapny trucks. They

requested that the logo should be a

simple solution. SOLUTIONThe locally grown logo consists of a

pitchfork and dinner fork, combined

into one. The concept behind this

is to bring the food from the farm

(pitch fork) to the table (dinner fork)

This logo gives the audience the

impression that the produce is fresh

off the farm, and ready to

be enjoyed.

23 / 53

From Farm TO TABLE

Page Info - Sardilli ’ s Produce / 53

Kristin Hawley - Graphic Designer Portfolio - “The Change you Wish to See”Kristin Hawley - Graphic Designer Portfolio - “The Change you Wish to See”Kristin Hawley - Graphic Designer Portfolio - “The Change you Wish to See”

PROJECT NO.

Page Info - Open Season / 53

OPEN SEASONBrand Promotion

PROJECT OVERVIEWProfessor: Wujun Wang

Open Season is a brand promotion

project completed during my

undergraduate studies. The brand is

targeted towards men and women

ages 18-30 who are seeking to

express themselves.

PROJECT DETAILS6 x 6” Catalog Design

Photo’s shot with Canon Rebel

Vector Logo

Fonts: Blanch, Pacifico, Rockwell

OBJECTIVETo promote the clothing brand

Open Season without using imagry

of clothing. Must be a catalog that

can be sent to shoppers by mail. SOLUTION This booklet promotes the lifestyle

of people who don’t wear the Open

Season Brand. It takes the audience

through a humurous story of strange

characters. At the end, it promotes

a very cool guy called “the man” who

is the brand itself. Women want to

be with him, men want to be him. At

the end, the audience chooses who

they want to be, and I leave them

with the quote “Its your turn to make

it happen, this is Open Season.”

29 / 53

COLOR SCHEME

It’s your turn to makeIT HAPPEN

Page Info - Open Season / 53


PROJECT NO.

Page Info - Bethlehem Lutheran Church / 53

BETHLEHEM LUTHERAN CHURCHWebsite & Logo Design

PROJECT OVERVIEWVolunteer Project

Bethlehem Luterhan Church is a

small church of about 20 members

located in Georgetown, CT. The

church was in need of a logo and

website re-design after years of

becoming outdated. Currently, the

church is on its last two years due to

lack of members. They are seeking to

gain new members, and would like

to use the website as a way to attract

them.

PROJECT DETAILS Built in Dreamweaver CS6

HTML & CSS

JQuery


Logo Design

Front End Design

Fonts: Georgia, Optima, Helvetica

OBJECTIVETo attract new members, and inform

current members of events

occuring at the church. SOLUTIONThis website is built as a one page

JQuery smooth scroll site. This

allows the user to easily scroll

through the main highlights and

navigate throughout the site.

Images of the church are a main

focus. They make the user feel

welcome and provide them with a

sensibility of what the church

community is like.

35 / 53

COLOR SCHEME

WelcomingATMOSPHERE

/ 53Page Info - Bethlehem Lutheran Church


PROJECT NO.

Page Info - Current Energy / 53

CURRENT ENERGYInfographic & Website Design

PROJECT OVERVIEWProfessor: Tina Rice

The company Current Energy

focuses on educating the public

about the importance of

hydropower in the world. The

website and infographic are targeted

towards men and women ages 18-50

who are interested in learning about

renewable energy. This project was

completed during my

undergraduate studies.

PROJECT DETAILS Infographic Design

Website Design

Vector Illustrations


HTML & CSS

Fonts used: Open Sans, Venera

OBJECTIVETo educate the public about the

importance of hydropower in the

world. SOLUTIONThe infographic and website both

promote the benefits of hydropower

globally. They provide the audience

with visual references to keep them

engaged and interested in the topic.

The logo concept for Current Energy

is two waves crashing, representing

the movement and power

of hydropower. The infographic and

website provide the audience with a

clear understanding of the subject.

40 / 53

COLOR SCHEME

Hydropower in THE WORLD

/ 53Page Info - Current Energy


PROJECT NO.

Page Info - 3 Figs Bar & Grill / 53

3 FIGS BAR & GRILLLogo Design

PROJECT OVERVIEWFreelance Project

Three Figs is a Restaurant opening in

Central Connecticut. The target

market are young professionals ages

21-40 who want to unwind and relax

after a day or week in the grind. The

restaurant has a rustic look and feel,

and is a new addition to the

Connecticut restaurant scene.

PROJECT DETAILS Logo Design

Business Card Design

Menu Cover Design

Coaster Design

OBJECTIVETo create a modern, rustic logo for a

new restaurtant opening

in Connecticut. SOLUTION The branding is a simple, modern

take on a rustic style bar and grill.

The restaurant aims to attract young

professionals who want to relax

after a long day or week in the grind.

The simple illustration of the fig is

elegant, and not too distracting just

like the atmosphere itself.

49 / 53

Page Info - 3 Figs Bar & Grill / 53

KRISTINHAWLEY.COM

the change you wish to see

Documents

connecticut page

package design project

wujun wang origins coffee

finest architecture

architecture exhibit

seepage info architecture

natural coffee brand

average coffee brand