the challenge of transformation
DESCRIPTION
70% of significant change/ transformation efforts fail. This presentation shows some key points of attention, both from the hardware as well as (and especially) from the software side. Focus is on leveraging intrinsic motivation throughout the organisation during change, using concepts such as FLOW and gamification as enabler.TRANSCRIPT
The challenge of transformation
© 2013 Pactify Software. All rights reserved.
Objective of this presentation
• Share ideas, tips and guidelines on how to increase chances of success in
transformation programs
– The “hardware” side
– The “software” side (but research based !)
• And (hopefully) … give you an even bigger appetite to get to work
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We have the odds against us …
Two angles to approach change/ transformation management
• Vision and mission for change
• Analyses, hypotheses to define change projects
• Design of a change “program” (projects, plans,
targets, teams, …)
• Tracking& steering process for implementation
• …
-4-
© 2013 Pactify Software. All rights reserved.
“hardware” : logic, structure, process “software” : behavior, motivation, ...
AS IS TO BE
Change
progress
tracking
1 2
Key elements of successful transformation programs
1. Create 1 embedded platform to execute change
2. Make goal based plans
3. Flexibly re-forecast outcome along the way to
allow timely and effective steering
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The “hardware” : logic, structure, process The “software” : behavior, motivation, ...
1. As an individual, seek for intrinsic motivation
in the challenge to get into “Flow”
2. As a team, keep each other in “Flow”
3. Optional : “Pactify” your project to enter a
game-like challenge to help you achieve 1) and
2)
Change
progress
tracking
AS IS TO BE
1. Establish an embedded platform to execute change
-6- © 2013 Pactify Software. All rights reserved.
1 platform
Always there
Enabling co-operation
Progress
&
Forecast
Project data
• Objectives
• Approach
Milestones
• Initial date
• Forecast date
• Status
Actions
• Initial date
• Forecast date
• Status
Why?
– Everyone, at any place can make a contribution
• We cannot switch on and off the program
– Progress & forecast is available in real-time (steering)
– 1 platform instead of different emails, meetings, …
• Your program cannot exist only in emails/ meetings
“Hardware”
2. Make goal based plans
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Two types of goals for projects
• Stages : documented, justified, decided, implemented
• Specific project milestones : specific interim results/ deliverables
Goals are not actions
• Goals = a result (e.g. not : hold a meeting with all GMs … but : reach a consensus decision with all GMs …)
• Action = what needs to be done to get to the result (tasks, activities)
Why goal based plans ?
• If your mind is focused on a result …
– It’s easier to define and plan the actions needed to get to it
– You are more focused during the execution, look more ahead and foresee things better in advance
“Hardware”
3. Flexibly re-forecast the outcome along the way to allow
for timely and effective steering
• Most project plans exist in only 1 version (the first one …)
• While most plans are already off quite quickly
• To help you cope with plans that don’t hold true entirely anymore : re-forecast your
project plan (very frequently)
– Plan additional actions to still make original planned milestones
– Change course if needed (new milestones planned)
• Re-forecasting frequently keeps you and your team alert on how to cope with
uncertainties well in advance,
– And flexibly plan alternative approaches while keeping the overall project objective
in mind
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“Hardware”
Motivation, 2 kinds : intrinsic versus extrinsic
• Comes from the outside
• Carrot (reward) / Stick (avoid punishment)
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Extrinsic Intrinsic
• Comes from the inside, you are
motivated because you enjoy what you
are doing
“Software”
What type of motivation do we need for The Road Ahead ?
(I/III)
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How to fix a lit candle on a wall in a way so the candle wax won't drip onto the
table below ?
“Software”
What type of motivation do we need for The Road Ahead ?
(II/III)
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“Software”
Test group with a reward
underperform vs group without
reward
Rewards narrow our thinking ability,
they are not good motivators for
complex tasks that require thinking and
creativity.
Rewards mostly lead to worse
performance for these type of tasks
What type of motivation do we need for The Road Ahead ?
(III/III)
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In this setting, test group with a
reward outperform vs group
without reward
Extrinsic rewards are good
motivators for fairly standard,
straightforward tasks
“Software”
Monkeys [Video]
Intrinsic motivation is essential for complex, non trivial
challenges (like your transformation program)
• You transformation program = X candle problems
– Lots of constraints at the start (resources, time, perceived complexity& feasibility, …)
– Plenty of bad solutions, only 1 or a few elegant solutions (efficient/ effective – win/win / …
– Frustration if the solution doesn’t come, proudness when you get it
• You motivation has to come from the challenge itself, not from the outside
– You have to grab the problem and find it interesting, explore it, dive into it …
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Only intrinsic engagement, interest will drive finding solutions (rewards/ punishments : the
complete reverse!)
Two main reasons why it’s imperative to find intrinsic motivation:
• For company : the challenge will not be solved (we’ll be part of the 70%)
• For you as an individual : choice between 12 months of engagement, fun, proudness instead
of 12 months of frustration or boredom (making you want to change even less)
“Software”
“BORED”
How to find intrinsic motivation ? It happens when we are in
“flow” • For unforced activities, intrinsic motivation occurs when we are in “FLOW”
• Prof. Mihaly Csikszentmihalyi defined “flow” as “completely focused motivation”. A state in
which we are fully immersed in a feeling of energized focus, full involvement, and enjoyment in
the process of the activity
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“How good are you at it ?”
Perceived skill level
“How
difficult is
it?”
Perceived
challenge
“FRUSTRATED”
“Software”
Characteristics of FLOW ?
• You are completely “into” the activity
• No notion of time, highly concentrated
• Experience happiness “IN” the activity
• Very effective for new skill building
What is required ?
• Clear goals every step of the way
• Immediate feedback on one’s actions
• Understand balance between skill/
challenge for all tasks
• Concentration
• No fear of failure (focus on the task)
10-12% “How are you feeling?”
How can you get back into flow / avoid going out of flow ?
1) Getting activities into flow
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Perceived skill level
Perceived
challenge
Perceived skill level
2) How to avoid going out of flow ?
Perceived
challenge
BOREDOM
Natural
tendency
• Break down in more simpler – but still
meaningful – achievable steps
- Enjoy first step to go to next one easier
- E.g. spend 5 good minutes to write
good project description … instead of
worrying about complexity and potential
failure …
• Build self-confidence (lower perception
of challenge)
• Ask for help, team-up to improve skills
• Keep increasing the challenge level
with the progress
- Do it already in the plan, not only when
you discover boredom occurring
• As a team, trigger each other to
prevent other from going into boredom
FRUSTRATION
“Software”
Perceived skill level Perceived skill level
How do you keep the whole team in flow in a complex
“candle” project ? -> Group flow (the holy grail actually)
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“Software”
Perceived
skill level
Perceived
complexity
level
BOREDOM
FRUSTRATION GROUP FLOW
Project stages
Project milestone
Actions / decisions
Team
member
1
Team
member
2
Team
member
3
Team
member
1
All
Team
member
3
Team
member
3
All
Team
member
1
All
?
?
“Group flow” characteristics
• Studies show :
– More difficult to obtain than individual flow
– BUT more enjoyable than individual flow (!)
• Csíkszentmihályi suggests several ways a group can work together so that each
individual member achieves flow:
– Creative spatial arrangements: Chairs, pin walls, charts, but no tables; thus work
primarily standing and moving
– Playground design: Charts for information inputs, flow graphs, project summary,
craziness (here also craziness has a place), safe place (here all may say what is
otherwise only thought), result wall, open topics
– Increase in efficiency through visualization
– Using differences among participants as an opportunity, rather than an obstacle
• Example scientific study on flow in Basketball (Dubin), flow increases significantly with
1. Winning
2. Team chemistry
3. # of passes given
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“Software”
You can apply all of this by “Pactifying” your project
• If you and your team have made a project plan with :
1. Enough and specific milestones to achieve your project goal
2. Every planned milestone (or action) is balancing skill and complexity for its owner (flow)
• … and you believe in achieving this plan … you have the option to express this in the
system by “Pactifying” your project
• This means you enter a game (in parallel with your execution) that:
– Give you points (Pact Value) everytime you realise an action or milestone
– Compares your points with a target : the points you would get if you follow initial plan
exactly
• Why ? It will allow intrinsic motivation from your project
– Games are one of the most effective means to stick to something (get into the project …)
and to progress (increase skills versus complexity)
– The game involves the key criteria to stay in flow:
• Clear goals every step of the way (your actions/ milestones)
• Immediate feedback on actions and milestones
• Having fun, being proud of your progress
-19- © 2013 Pactify Software. All rights reserved.
“Software”
Make a project plan within flow, Pactify the plan and use
your daily “Pact Value” as feedback to stay in flow
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Skill level
Complexity
level
BOREDOM
FRUSTRATION PACT / FLOW
Project stages
Project milestone
Actions / decisions
“Software”
Team
member
1
Team
member
2
Team
member
3
Team
member
1
All
Team
member
3
Team
member
3
All
Team
member
1
All
Pact
force
Pact
force
Pact Value : actual – forecast and target / bring the 2 flags
together !
-21- © 2013 Pactify Software. All rights reserved.
“Software”
Some conclusions (… or even paradoxes)
1. If you do tasks because your boss wants it, because you fear to lose your job, … or you want to
please him/ her, we will fail
– Not the right mindset to tackle your candle problem
1. “I didn’t have time to do it" is an incorrect statement, correct is : “I am frustrated (or bored)”
– Because of you were in Flow, time is irrelevant
– Saying that you are frustrated is much more actionable than saying you didn’t have time
2. It is worse to “not ask for help” than not to perform
‒ "Blame is not for failure, it is for failing to help or ask for help.“ (CEO LEGO)
3. You have to do all of this to do yourself a favor in the first place
– And it’s deciding between 12+ months of engagement and proudness versus frustration or
boredom
4. Flow / intrinsic motivation not a fancy, high level concept … it’s manageable and it can be every
“next 5 minutes”
– Every moment is an opportunity to get into intrinsic motivation or to help someone else get
into it
-22- © 2013 Pactify Software. All rights reserved.
Some wishes at the start of implementation
• That your specific candle problem(s) may provide you with as much flow as possible
– If so, you’ll develop new skills much more easily, be more proud and have more fun
• That you have a high intolerance against boredom and frustration
– First trigger to get up and change how you look at tackling your challenges
• Team courage to bring this theory into practice by Pactifying your projects
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Three must-watch TED talks
• Daniel Pink – The puzzle of motivation
– http://www.ted.com/talks/dan_pink_on_motivation
• Mihaly Csikszentmichalyi – Flow, the secret to happiness
– http://www.ted.com/talks/mihaly_csikszentmihalyi_on_flow
• Yves Morieux - As work gets more complex, 6 rules to simplify
– http://www.ted.com/talks/yves_morieux_as_work_gets_more_complex_6_rules_to_s
implify
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