the centre of excellence for the insight …...bronze (free) - for those who want to keep in touch...

The Centre of Excellence for the Insight Management Profession

Develop your skills, career and impact. Best practice input for individuals and teams.

Who arE WE? how can we help you 3

WhaT do WE offEr?IBEX assessment and Benchmarking 4Training and resources 5CPd and Personal Library 6Team Support and Consultancy 7Best Practice forums 8

Who IS ThE IMa for?Individual Insight Professionals 9Client-side Insight functions 10Insight Consultancies and agencies 11

QuaLIfICaTIonS 12

IMa MEMBErShIP 13

TraInIng PrograMME

faST TraCk 14for team leadersfor team members

BuSInESS and dECISIon SCIEnCE 15Business strategy for insight professionalsThe science of decision making

InSIghT funCTIon ESSEnTIaLS 16how to run an insight functionStakeholder management and influencingLeadershipMaking time for insightCoaching skills

ISSuE anaLySIS and EvaLuaTIon 17nailing the issueCommercial evaluation

InSIghT gEnEraTIon 18Insight sources and the big pictureInsight generation processesWorkshop facilitation and collaboration techniqueshindsight to foresight

InSIghT dELIvEry 19Communication planning and structureStory-tellingImpact writingClassic presentation techniques

Contents

www.insight-management.org +44 (0) 1453 890095

http://www.insight-management.org

The IMA is the centre of excellence and learning for the insight management profession.

are you: a client-side team leader, team member or one-man band? an agency leader or team member in a client-facing team? An independent consultant offering insight management services?

We can help you to: develop your own insight management skills Work smarter not harder Build the value and capability of your team deliver insight management excellence

We offer: Thought leadership in the field of insight management Personal and team assessment capabilities online management facilities reports, toolkits, articles, webinars and everything you need to stay informed Training courses Consultancy and coaching

all based on over 12 years best practice work with leading insight teams.

www.insight-management.org +44 (0)1453 890095

Who are we? how can we help you?

3


IBEX is a skills and performance assessment system that supports your insight management development. We offer:

Personal IBEX. assess your own skills and competencies, and identify areas you want to develop. find resources and training to help you to move forward. as a team leader you can use it to work with individuals to support their professional development.

Team IBEX. assess the delivery and performance of your insight function, from a one-man band to a large team. See what insight management excellence looks like and identify where your team could improve. find resources to help, or check out our consultancy options.

Stakeholder IBEX. Collect stakeholder feedback on your team’s performance. use it to open conversations that will help you to build and develop good stakeholder relationships. for all of these, we have a specially tailored version for you, whether you are working in a client-side or an agency-side supplier role.

IBEX (Insight Benchmarking for EXcellence)



resources The IMa has a wide range of articles, papers, tools and templates which you can access online to help you work smarter, not harder, and increase your impact. Training We run 20 one-day open courses which can also be tailored in-house for your team. They are all intensive, interactive workshops for small groups.

one-day open Training Courses are held in London and are priced as follows:IMA Gold Members £440 (Saving of £110)IMA Silver Members £495 (Saving of £55)Forum/ IMAG* £415 (Saving of £135)Non-Members £550

*Special price for members of the Insight Management Forum (IMF) and Insight Management Agency Group (IMAG).

a further 10% discount can be applied if you book two or more places on the same course.

Training and resources

for dates, enquiries and bookings see http://www.insight-management.org/courses or call us on +44 (0)1453 890095 5

http://http://www.insight-management.org/courses

To help you develop your insight management skills, the IMA provides a Continuing Professional Development (CPD) system. It is portable, so you can take it with you as you develop your career in your organisation and beyond.

Identify areas you want to focus on and our online CPd system will suggest articles, tips, tools and training to help you

record useful learnings and a date to review them

Try them out and note what worked for you

Mark items to read later, and build your own personal library of valued reference resources

or share them with your colleagues, if you have Company gold membership

you can use the CPd for your own development, or with your manager alongside your internal appraisal system.

Continuing Professional development (CPd) and your Personal Library



If you lead an insight management team or a client-facing agency team, IMA team membership provides tools to help you deliver insight management excellence.

Team performance use our Team IBEX to see what insight management excellence looks like, and identify where your team could improve access tips, templates and resources to help

Individual and team development use personal IBEX alongside your appraisal system to help develop your team members’ skills

knowledge sharing use the IMa system to share information and resources amongst your team, adding comments and requesting feedback Catalogue and tag your own reports, summaries and references and add them to your team’s resources

Consultancy and coaching our team of experts can support you onsite to help you achieve insight management excellence. for more information, see www.insight-management.org/consultancy-services

Team Support and Consultancy

www.insight-management.org +44 (0)1453 890095 7

http://www.insight-management.org/consultancy-services


The client-side Insight Management Forum is led by Steve Wills and Sally Webb, founders of the IMA. It provides:

4 best practice workshops a year

annual assessment of team performance to agree a team development plan

In-house sessions to support your team development

Best practice project work

Includes IMa gold company membership for up to 10 team members

The Insight Management Agency Group is led by insight expert Caroline Florence, an IMA consultant. It provides:

4 best practice workshops a year – including one run jointly with clients

annual assessment of team performance to agree a team development plan

on-line Marketplace, to share your expertise with members of the Insight Management forum

Best Practice forums -for Clients and for agencies

“Always really stimulating. I always go away with lots of ideas but, just as important, it gives me an energy and enthusiasm boost.”

Client-side Member

“The things we learn from these sessions and the knowledge we gather, we can take back to

our companies and embed.” Agency Member



The IMA is here to support your professional development, adding business and consultancy skills on top of your technical skills.

use our Personal IBEX to assess your own skills and competencies, and identify areas you want to develop

Check out our full range of open training courses to help you to move forward

find resources – tips, tools and templates to help you work smarter, rather than harder

Build your own Continuing Professional development record and take it with you as you develop your career

Build a searchable library of useful and valued resources

IMa for Individual Insight Professionals



If you’re leading a client-side insight team or are a one-man band, the IMA can help you and your team to work smarter rather than harder and increase your impact.

use our Team IBEX to see what insight management excellence looks like, and identify where your team could improve

use Stakeholder IBEX to gain feedback from stakeholders on their views of your team

We will point you to tips, templates and resources to help

all our training courses can be tailored and delivered in-house for your team

Check out our consultancy support options to help you to develop your team

Consider our all-inclusive Insight Management forum package or ‘pay as you go’ options

IMa for Client-side Insight functions



If you’re leading a client-facing team in an insight consultancy or agency, are you seeking more higher value work? The IMA can help you to develop higher level consultancy skills and approaches in your team, building on their technical skills, and increasing the value you can offer your clients.

use our Team IBEX to see what insight management excellence looks like, and identify where your team could improve

use Stakeholder IBEX to gain feedback from clients on their views of your team

We will point you to tips, templates and resources to help

all our training courses can be tailored and delivered in-house for your team

Check out our consultancy support options to help you to develop your team

Join the Insight Management agency group for privileged access to the client-side Insight Management forum and their best practice work

IMa for Insight Consultancies and agencies



The IMA has collaborated with the University of Winchester to create the world’s first Masters in Insight Management (www.winchester.ac.uk )

Part-time, modular format, one friday and Saturday per month

Synthesis of learning and practice through reflective learning and coaching

The six modules dovetail with IMa resources and training:

Strategic Insight Management Business Issue Evaluation

decision Making: Behavioural Insight Insight generation

organisational awareness Insight delivery

The assessments and dissertation are based on a topic pertinent to you and your organisation, effectively making it a consultancy project that will add value within your organisation.

Programme Leader: dr anca yallopTelephone: +44 (0) 1962 827114Email: [email protected]

Qualifications

Trajan ProWeb colour 660033

Pantone 690


http://www.winchester.ac.uk

mailto:Anca.Yallop%40winchester.ac.uk?subject=


Select the membership level which meets your needs.

Bronze (free) - for those who want to keep in touch with tips and tricks and the basics of Insight Management.

Silver (£95) - a comprehensive set of reading materials and resources for those who like to learn and absorb from the best practice experience of others.

Gold (£175) – To help you to develop your professional capabilities and do your job better, increasing your impact. It provides the personal assessment system, toolkits and Continuing Professional development (CPd) - all linked to the relevant resources.

Company Gold (from £500; Poa) provides all of the gold features plus assessment of your team or function (whether you’re a one-man-band or a larger team), along with tools to help managers to work with team members and share knowledge.

IMa Membership


BRONZE

SILVER

GOLD

COMPANY GOLD


Our 20 one-day open workshops are fully interactive for small groups. They can also be tailored in-house for your team.

fast track insight management for team leadersHow to establish a proactive, influential insight teamThis overview for client-side insight team leaders covers the core areas that will help you increase your governance and control over your workload, align your work with the strategic agenda and increase your influence and impact on the business.

fast track practical insight management skills for team membersHow to be more effective and influential in your insight roleLearn consultancy-style approaches and frameworks, to help you work smarter rather than harder. These will help you to identify the real business issues, prioritise your work, and deliver incisive insights.

Meet the trainer: Sally Webb Building on a career in market research, and having led initiatives and teams in database marketing, Sally has been developing and sharing best practice in insight management since 2000, working with a wide range of insight teams.

Training Programme: fast Track

14for dates, enquiries and bookings see http://www.insight-management.org/courses or call us on +44 (0)1453 890095

http://www.insight-management.org/courses

Business strategy for insight professionalsEnsuring insight connects to, and helps deliver, business strategyThis practical workshop will help you move up a level, increase the impact and influence you have on your organisation’s strategic direction and so ensure that insight connects to, and helps deliver, the business strategy.

Meet the trainer: danny Wain danny is a highly experienced, much-respected trainer, coach and learning and development (L&d) consultant. he was previously a researcher and business developer, before becoming a worldwide agency director of L&d.

The science of decision makingHow to use understanding of how the brain works to derive better insightThis workshop explores what psychology and neuroscience now tell us about human behaviour, and the way we process information. It aims to transform your understanding of consumer, and especially business, decision making, and your ability to influence it.

Business and decision Science

15for dates, enquiries and bookings see

http://www.insight-management.org/courses or call us on +44 (0)1453 890095


how to run an insight function - Overview of what is involved in running a successful insight functionyou will come away from this workshop with an overview appreciation of what is involved in best practice, and what success looks like, which will inspire you to maximize your own function’s impact.

Stakeholder Management and Influencing - How to extend your influence with key stakeholdersThis workshop will enable you to assess and manage a portfolio of stakeholders, to better understand and meet their needs, to select appropriate negotiating styles, handle difficult situations, and understand and use personal power to maximum effect.

Leadership - Developing the essential skills of an effective insight team leaderThis practical workshop will give you the time and space to review and improve your own leadership style and to learn how to better motivate, empower and develop your team, so as to produce the necessary business impact.

Making Time for Insight - How to maximize your use of time to clear “thinking space” for creative insight managementdiscover how you can take control of your time, to maximize your use of it to its full potential and therefore create those essential slots in your schedule for quality thinking time.

Coaching Skills - How to coach your team members to become peak performersThis practical workshop will provide you with a range of techniques to improve your coaching abilities and get the most out of your team.

Meet the Trainer: frances Wills Frances is an experienced trainer providing learning and development in all aspects of personal effectiveness, enabling delegates to achieve higher performance and to become more effective in their work. This is on top of an earlier successful market research career.

Insight function Essentials



nailing the IssueHow to identify, then specify your (clients’) biggest business issues and opportunitiesThis workshop will give you the tools and the confidence to identify your biggest issues and opportunities, pin down their context and scope, and share your killer opportunities to get action.

Commercial EvaluationHow to assess the commercial impact of your work to drive better decisionsThis course will help you to be commercial. It will give you the skills, the confidence and the tools to assess the commercial value of proposed work. This will enable you to prioritise effectively, and then deliver results which demonstrate not just the value to the business, but also the value of your contribution.

Steve Wills Steve is the founder of the IMa. he was originally an engineer, before becoming a strategy consultant. he is passionate about insight management, and has established himself as the leading authority in the field and profession.

Issue analysis and Evaluation

“Your valuation session was incredibly informative and has spurred a great deal of change already amongst our team.”




Insight sources and the big picture - How to build and communicate your organisation’s “insight asset”The most valuable insight work involves bringing together insight from a whole range of sources, assessing what it is saying overall, and identifying the strategic implications. This workshop will take you through the principles and the steps of creating, sustaining and applying this ultimate insight asset.

Meet the Trainer: Jane Woolley Jane is a seasoned insight professional with both agency and client-side experience. With over 12 years experience of applying best practice work in a client-side role, she is ideally placed to help others now attempting to do the same.

Insight generation Processes - How to come up with those mysterious, elusive “insights” that will help grow your businessThis workshop will de-mystify the whole subject, identifying simple processes and tools, and teach you, through case studies and hands-on practice, the techniques and behaviours you need to succeed.

Workshop facilitation and Collaboration Techniques - How to increase your impact in collaborative working and creativitydiscover how to plan and run a successful workshop to unearth great insights, maximising the team-building elements of the experience, and motivating the participants to follow through and deliver great business benefits.

from hindsight to foresight - How to move insight from ‘so what?’ to ‘what next?’using real life case studies, this workshop demonstrates the value of foresight, and provides a framework to enable you to identify, develop and stress test future scenarios and courses of action.

Insight generation



Communication Planning and StructureHow to ensure that your insight reaches the right people, at the right time, in the right format and has IMPACTGenerating insight is only half the battle. Unless insight is communicated effectively and acted upon, it’s wasted. Join this workshop to learn the principles and practice of effective insight planning across your organisation.

Story-telling - Using story-telling to make insights stickusing real life case studies, this workshop provides you with a practical framework for developing evidence based stories, to build both story-telling skills and confidence.

Impact Writing - How to increase the cut through and impact of written communicationsdrawing from best practice in journalism, copywriting and content marketing, this practical workshop will provide you with toolkits to improve the use of headlines, structure and language within your written communications.

Meet the trainer: Caroline florence Caroline is an experienced trainer, coach and workshop facilitator. She has a unique combination of insight, intelligence, operational and consulting experience gained from senior agency and client-side roles and is passionate about insight communication.

Presentation Skills - How to deliver an impactful, insightful and persuasive presentationThis highly practical workshop will enable you to develop and refine your presentation delivery skills, giving you a unique opportunity to practise and learn in a totally ‘safe’ environment.

Insight delivery




IMa in a nutshell

Where are you now?Team and individual

self assessments

Identify GapsPrioritise

improvement areas

Access ResourcesTips, tools, training

and consultancy

Review and track impact

See what works for you

For dates, enquiries and bookings see www.insight-management.org/courses or call us on +44 (0)1453 890095 www.insight-management.org +44 (0)1453 890095



the centre of excellence for the insight …...bronze (free) - for those who want to keep in touch...

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