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The Center for Paper The Center for Paper Business & Industry Business & Industry Studies -- CPBIS Studies -- CPBIS CPBIS and the – CPBIS and the – Building of a Profitable Paper Industry Building of a Profitable Paper Industry Joint Lake States TAPPI/Papermakers Meeting Joint Lake States TAPPI/Papermakers Meeting Wednesday, October 23, 2002 Wednesday, October 23, 2002

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Page 1: The Center for Paper Business & Industry Studies -- CPBIS – CPBIS and the – Building of a Profitable Paper Industry Joint Lake States TAPPI/Papermakers

The Center for Paper Business The Center for Paper Business & Industry Studies -- CPBIS& Industry Studies -- CPBIS

The Center for Paper Business The Center for Paper Business & Industry Studies -- CPBIS& Industry Studies -- CPBIS

– – CPBIS and the –CPBIS and the –Building of a Profitable Paper IndustryBuilding of a Profitable Paper Industry

Joint Lake States TAPPI/Papermakers Meeting Joint Lake States TAPPI/Papermakers Meeting

Wednesday, October 23, 2002Wednesday, October 23, 2002

Page 2: The Center for Paper Business & Industry Studies -- CPBIS – CPBIS and the – Building of a Profitable Paper Industry Joint Lake States TAPPI/Papermakers

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OverviewOverview

Paper Industry Situation StatementPaper Industry Situation StatementWhere Are We – Industry Performance Where Are We – Industry Performance Major Issues Facing the Industry -- Major Issues Facing the Industry -- To To

Survive – Prosper -- & (re)build a Profitable Survive – Prosper -- & (re)build a Profitable IndustryIndustry

The Center for Paper Business & Industry The Center for Paper Business & Industry Studies Studies What is CPBIS & Where is It HeadedWhat is CPBIS & Where is It HeadedHow Can the How Can the CPBISCPBIS Help -- Help -- Re-Build a Re-Build a

Profitable Paper Industry?Profitable Paper Industry?

Page 3: The Center for Paper Business & Industry Studies -- CPBIS – CPBIS and the – Building of a Profitable Paper Industry Joint Lake States TAPPI/Papermakers

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Where Are We?Where Are We?

The U.S. Paper Industry Continues to StruggleThe U.S. Paper Industry Continues to StruggleCEOs are under CEOs are under intense pressureintense pressurePerformance is Performance is lagginglaggingCapacity Capacity excessesexcesses still existstill existSubstitution (imports & alternative products to meet Substitution (imports & alternative products to meet

consumers needs) consumers needs) is an every present issueis an every present issueBalance sheets are Balance sheets are out of balanceout of balanceReinvestment in revenue generation steps Reinvestment in revenue generation steps is laggingis laggingThe competitive landscape is The competitive landscape is IntenseIntenseThe Global Market Place & Competitive Arena is The Global Market Place & Competitive Arena is

Upon us . . . . . .Upon us . . . . . . Let’s Take A Quick Look . . . Let’s Take A Quick Look . . .

Page 4: The Center for Paper Business & Industry Studies -- CPBIS – CPBIS and the – Building of a Profitable Paper Industry Joint Lake States TAPPI/Papermakers

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N. Am. Pulp and Paper industry is mature web of N. Am. Pulp and Paper industry is mature web of businesses -- generally characterized by:businesses -- generally characterized by:

Highest global per capita consumption -- all gradesHighest global per capita consumption -- all grades Slower growth than real GDPSlower growth than real GDP High capital intensityHigh capital intensity Cost and price based competition Cost and price based competition Below cost of capital returns Below cost of capital returns Cyclical pricing and profitability. . . . .Cyclical pricing and profitability. . . . .

Where Are We?Where Are We?

And -- Historically – The N. Am. industry has expanded after And -- Historically – The N. Am. industry has expanded after each cyclical peak. Excess capacity pushed to Int’l Marketseach cyclical peak. Excess capacity pushed to Int’l Markets

And -- Historically – The N. Am. industry has expanded after And -- Historically – The N. Am. industry has expanded after each cyclical peak. Excess capacity pushed to Int’l Marketseach cyclical peak. Excess capacity pushed to Int’l Markets

Page 5: The Center for Paper Business & Industry Studies -- CPBIS – CPBIS and the – Building of a Profitable Paper Industry Joint Lake States TAPPI/Papermakers

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However – the combination of --However – the combination of -- A strong dollar -- Maturing domestic demand -- Poor A strong dollar -- Maturing domestic demand -- Poor

returns -- Unifying European markets & Aggressive returns -- Unifying European markets & Aggressive industry growth in developing regions -- Asia & Latin industry growth in developing regions -- Asia & Latin America – America – Interrupted this growth patternInterrupted this growth pattern

The N. Am. Industry did not recognize this competitive The N. Am. Industry did not recognize this competitive landscape change until the mid 1990s and --landscape change until the mid 1990s and --

Continued to behave as it did in the pastContinued to behave as it did in the past – – investing investing available cashavailable cash in new capacity in 1980’s & early 1990s in new capacity in 1980’s & early 1990s

This new capacity relied on increasingly competitive This new capacity relied on increasingly competitive export markets to maintain volume. export markets to maintain volume. Simultaneously, Simultaneously, developing regionsdeveloping regions began to aggressively export back began to aggressively export back to N. Am.to N. Am.

Where Are We?Where Are We?

Page 6: The Center for Paper Business & Industry Studies -- CPBIS – CPBIS and the – Building of a Profitable Paper Industry Joint Lake States TAPPI/Papermakers

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The result has been persistent over-capacity, globalization The result has been persistent over-capacity, globalization of markets and, as a result, of markets and, as a result, undermined and sustained undermined and sustained

weakweak balance sheets, debt levels, pricing and profitabilitybalance sheets, debt levels, pricing and profitability

Where Are We?Where Are We?

In response -- N. Am. industry restructuring to better compete In response -- N. Am. industry restructuring to better compete in changing global markets -- and is poised – after 2001-02 in changing global markets -- and is poised – after 2001-02

Recession -- for greater profitability & increased capital Recession -- for greater profitability & increased capital spending going into 2003-04 – But Not Like a Rocket ship. . .spending going into 2003-04 – But Not Like a Rocket ship. . .

In response -- N. Am. industry restructuring to better compete In response -- N. Am. industry restructuring to better compete in changing global markets -- and is poised – after 2001-02 in changing global markets -- and is poised – after 2001-02

Recession -- for greater profitability & increased capital Recession -- for greater profitability & increased capital spending going into 2003-04 – But Not Like a Rocket ship. . .spending going into 2003-04 – But Not Like a Rocket ship. . .

Let’s Look at some of the Situational Let’s Look at some of the Situational Aspects of the Industry . . . Aspects of the Industry . . .

Page 7: The Center for Paper Business & Industry Studies -- CPBIS – CPBIS and the – Building of a Profitable Paper Industry Joint Lake States TAPPI/Papermakers

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U.S. Industry -- U.S. Industry -- Debt LevelsDebt Levels

20%

30%

40%

50%

60%

70%

1975 1978 1981 1984 1987 1990 1993 1996 1999 2002F 2005F

Deb

t T

o C

apit

al R

atio

Debt % of Invested Capital

U.S. U.S. Companies Companies Are Making Are Making

Debt Debt Reduction A Reduction A Priority – But Priority – But Debt Levels Debt Levels

AreAre Still Still ConstrainingConstraining

Needed Needed Business Business

InvestmentsInvestments

U.S. U.S. Companies Companies Are Making Are Making

Debt Debt Reduction A Reduction A Priority – But Priority – But Debt Levels Debt Levels

AreAre Still Still ConstrainingConstraining

Needed Needed Business Business

InvestmentsInvestments

Page 8: The Center for Paper Business & Industry Studies -- CPBIS – CPBIS and the – Building of a Profitable Paper Industry Joint Lake States TAPPI/Papermakers

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U.S. Industry -- U.S. Industry -- Capital Spending LevelCapital Spending Level

-

2,500

5,000

7,500

10,000

12,500

15,000

1975 1978 1981 1984 1987 1990 1993 1996 1999 2002F 2005F

U.S

. Re

al C

apit

al E

xp

end

itu

res

($2

001

- M

illio

ns)

Total Primary Pulp & Paper Converting

RealReal U.S. U.S. Pulp & Paper Pulp & Paper

Capital Capital Expenditures Expenditures Will Will Continue Continue To LanguishTo Languish

Until The Until The Cyclical Cyclical

Recovery Recovery Circa 2003 / Circa 2003 /

20042004

RealReal U.S. U.S. Pulp & Paper Pulp & Paper

Capital Capital Expenditures Expenditures Will Will Continue Continue To LanguishTo Languish

Until The Until The Cyclical Cyclical

Recovery Recovery Circa 2003 / Circa 2003 /

20042004

Page 9: The Center for Paper Business & Industry Studies -- CPBIS – CPBIS and the – Building of a Profitable Paper Industry Joint Lake States TAPPI/Papermakers

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U.S. Industry –U.S. Industry – Production Capacity ExpectationsProduction Capacity Expectations

(3,000)

(2,250)

(1,500)

(750)

-

750

1,500

2,250

3,000

3,750

4,500

1976 1979 1982 1985 1988 1991 1994 1997 2000 2003F 2006F

Sh

ort

To

ns

- 00

0s

Change In Capacity (Tons)

Total U.S. P Total U.S. P Paper & Paper & Board Board

Capacity Capacity Will Resume Will Resume

GrowthGrowth – – But At 1/2 But At 1/2 Its Historical Its Historical

Rate --Rate --

Total U.S. P Total U.S. P Paper & Paper & Board Board

Capacity Capacity Will Resume Will Resume

GrowthGrowth – – But At 1/2 But At 1/2 Its Historical Its Historical

Rate --Rate --

Page 10: The Center for Paper Business & Industry Studies -- CPBIS – CPBIS and the – Building of a Profitable Paper Industry Joint Lake States TAPPI/Papermakers

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U.S. Industry --U.S. Industry -- Profitability & Capital TurnoverProfitability & Capital Turnover

0%

3%

5%

8%

10%

13%

15%

1975 1978 1981 1984 1987 1990 1993 1996 1999 2002F 2005F

Net

Op

erat

ing

Pro

fit

Mar

gin

0%

20%

40%

60%

80%

100%

120%

140%

160%

180%

Sal

es T

o In

vest

ed C

apit

al R

atio

Net Operating Profit Margin Sales / Invested Capital Ratio

U.S. Pulp & U.S. Pulp & Paper Capital Paper Capital Turnover Will Turnover Will Continue Its Continue Its Downward Downward

Trend -- Trend -- But But Profitability Profitability

Will Will Improve / Improve / StabilizeStabilize

U.S. Pulp & U.S. Pulp & Paper Capital Paper Capital Turnover Will Turnover Will Continue Its Continue Its Downward Downward

Trend -- Trend -- But But Profitability Profitability

Will Will Improve / Improve / StabilizeStabilize

Page 11: The Center for Paper Business & Industry Studies -- CPBIS – CPBIS and the – Building of a Profitable Paper Industry Joint Lake States TAPPI/Papermakers

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Major Issues Facing the Industry --Major Issues Facing the Industry --

But There are But There are Four immediateFour immediate significant risks – To significant risks – To Survive – Prosper & (re)build a Profitable IndustrySurvive – Prosper & (re)build a Profitable Industry

Prolonged Prolonged economic downturneconomic downturn,,

Greater than anticipated Greater than anticipated substitutionsubstitution of U.S. produced of U.S. produced P&P by Int’l competitors or non-fiber based products,P&P by Int’l competitors or non-fiber based products,

Failure to maintain Failure to maintain capacity managementcapacity management discipline, & discipline, &

Not Continuing to Seek Not Continuing to Seek New WaysNew Ways of Operating of Operating

Despite a tough situation – we can see the U.S. industry to be Despite a tough situation – we can see the U.S. industry to be positioned for performance improvements starting in 2003.positioned for performance improvements starting in 2003.

Despite a tough situation – we can see the U.S. industry to be Despite a tough situation – we can see the U.S. industry to be positioned for performance improvements starting in 2003.positioned for performance improvements starting in 2003.

Page 12: The Center for Paper Business & Industry Studies -- CPBIS – CPBIS and the – Building of a Profitable Paper Industry Joint Lake States TAPPI/Papermakers

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Major Issues Facing the Industry --Major Issues Facing the Industry --

Some believe the industry has begun a long-term decline Some believe the industry has begun a long-term decline and as such -- and as such -- Will follow in the path of Will follow in the path of U.S. steel and textiles –U.S. steel and textiles – Others believe it will Others believe it will restructure and reassert itselfrestructure and reassert itself

In truth – the true U.S. Industry path In truth – the true U.S. Industry path is not clearis not clear – – The degree to which U.S. demand returns, and U.S. capacity The degree to which U.S. demand returns, and U.S. capacity

fulfills the demand -- fulfills the demand -- Plus. when the overall economy improves will be a good Plus. when the overall economy improves will be a good

early indicator of the industry’s directional fateearly indicator of the industry’s directional fate

Even with this rebound at hand – The U.S. P&P industry’s Even with this rebound at hand – The U.S. P&P industry’s FutureFuture is a point of extensive debateis a point of extensive debate within management circles within management circles

Even with this rebound at hand – The U.S. P&P industry’s Even with this rebound at hand – The U.S. P&P industry’s FutureFuture is a point of extensive debateis a point of extensive debate within management circles within management circles

Page 13: The Center for Paper Business & Industry Studies -- CPBIS – CPBIS and the – Building of a Profitable Paper Industry Joint Lake States TAPPI/Papermakers

So -- What Is CPBIS?So -- What Is CPBIS?““The Center for Paper Business & The Center for Paper Business &

Industry Studies”Industry Studies” & Where is It Headed& Where is It Headed

How Can the How Can the CPBISCPBIS Help – Help – Re-Build a Profitable Paper Industry?Re-Build a Profitable Paper Industry?

Page 14: The Center for Paper Business & Industry Studies -- CPBIS – CPBIS and the – Building of a Profitable Paper Industry Joint Lake States TAPPI/Papermakers

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What Is CPBIS?What Is CPBIS?

An Unpronounceable Acronym?An Unpronounceable Acronym?

subbis?

zipbees?

Page 15: The Center for Paper Business & Industry Studies -- CPBIS – CPBIS and the – Building of a Profitable Paper Industry Joint Lake States TAPPI/Papermakers

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What Is CPBIS?What Is CPBIS?

A Joint Venture of IPST, Georgia Tech, the Alfred A Joint Venture of IPST, Georgia Tech, the Alfred P. Sloan Foundation and the Paper Industry?P. Sloan Foundation and the Paper Industry?

Page 16: The Center for Paper Business & Industry Studies -- CPBIS – CPBIS and the – Building of a Profitable Paper Industry Joint Lake States TAPPI/Papermakers

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What Is CPBIS?What Is CPBIS?

A Center for the Creation and Dissemination A Center for the Creation and Dissemination of Business Knowledge of a Kind that Is Vital of Business Knowledge of a Kind that Is Vital to the Paper Industry’s Future Prosperity?to the Paper Industry’s Future Prosperity?

Page 17: The Center for Paper Business & Industry Studies -- CPBIS – CPBIS and the – Building of a Profitable Paper Industry Joint Lake States TAPPI/Papermakers

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What Is CPBIS?What Is CPBIS?

A Paper Industry Focal A Paper Industry Focal Point for Involvement of Point for Involvement of Faculty and Students in Faculty and Students in Business, Management, Business, Management, Organizational, and Social Organizational, and Social Sciences?Sciences?

Page 18: The Center for Paper Business & Industry Studies -- CPBIS – CPBIS and the – Building of a Profitable Paper Industry Joint Lake States TAPPI/Papermakers

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What Is CPBIS?What Is CPBIS?

The Nucleus for Creation of an Academic The Nucleus for Creation of an Academic Community that Understands the Paper Community that Understands the Paper Industry?Industry?

Page 19: The Center for Paper Business & Industry Studies -- CPBIS – CPBIS and the – Building of a Profitable Paper Industry Joint Lake States TAPPI/Papermakers

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What Is CPBIS?What Is CPBIS?

Actually -- Actually --

CPBIS Is All of the Above!CPBIS Is All of the Above!

?

Page 20: The Center for Paper Business & Industry Studies -- CPBIS – CPBIS and the – Building of a Profitable Paper Industry Joint Lake States TAPPI/Papermakers

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What Is CPBIS?What Is CPBIS?

A A Joint VentureJoint Venture of Academe, Industry and The of Academe, Industry and The Sloan FoundationSloan Foundation

A Creator and Disseminator of A Creator and Disseminator of Business Business KnowledgeKnowledge

An Attractor of An Attractor of Business Faculty and StudentsBusiness Faculty and Students to to the Paper Industrythe Paper Industry

The Nucleus of an Academic Community that The Nucleus of an Academic Community that Understands the IndustryUnderstands the Industry

Page 21: The Center for Paper Business & Industry Studies -- CPBIS – CPBIS and the – Building of a Profitable Paper Industry Joint Lake States TAPPI/Papermakers

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CPBIS – CPBIS – Insight, Innovation & InvestmentInsight, Innovation & Investment

Insight – Insight – From ResearchFrom Research

Innovation – Innovation – By Applying By Applying and Building Upon New and Building Upon New InsightInsight

Investment – Investment – In the In the Creation of Intellectual Creation of Intellectual and Human Resources and Human Resources for the Industry’s Futurefor the Industry’s Future

Page 22: The Center for Paper Business & Industry Studies -- CPBIS – CPBIS and the – Building of a Profitable Paper Industry Joint Lake States TAPPI/Papermakers

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CPBIS – GenesisCPBIS – Genesis

How we got hereHow we got here Sloan Industry CentersSloan Industry Centers ResourcesResources DevelopmentDevelopment

Organization and ThemesOrganization and Themes ResearchResearch EducationEducation Continuing EducationContinuing Education Industry SupportIndustry Support The Path ForwardThe Path Forward

Page 23: The Center for Paper Business & Industry Studies -- CPBIS – CPBIS and the – Building of a Profitable Paper Industry Joint Lake States TAPPI/Papermakers

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Sloan Industry CentersSloan Industry Centers

"The objectives of this program are to create an "The objectives of this program are to create an academic community that academic community that understands industriesunderstands industries and to encourage a and to encourage a direct approachdirect approach to the to the companies and people of each industry for data companies and people of each industry for data and observations. We believe observation-based and observations. We believe observation-based work by well informed academics will, work by well informed academics will, in the long in the long run, lead to run, lead to practical contributionspractical contributions to the to the industriesindustries studied" studied"

Page 24: The Center for Paper Business & Industry Studies -- CPBIS – CPBIS and the – Building of a Profitable Paper Industry Joint Lake States TAPPI/Papermakers

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The 19 Centers …The 19 Centers …

AIRLINESINFORMATION

STORAGE

SEMI- CONDUCTORS

APPAREL

PHARMA- CEUTICALS TELE-

COMM.MANAGED

CARE FOODPRINTING

FINANCIAL

MOTOR VEHICLES TRUCKING

INDUSTRIAL PERFORMANCE POWDER

METALLURGY

STEEL

CONSTRUCTION

SOFTWARE ELECTRICITY

PAPER

Page 25: The Center for Paper Business & Industry Studies -- CPBIS – CPBIS and the – Building of a Profitable Paper Industry Joint Lake States TAPPI/Papermakers

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… … and Their Host Institutionsand Their Host Institutions

MITUC

SAN DIEGO

MINNESOTAHARVARD

CARNEGIE MELLON

GEORGIA TECH

COLUMBIA

RITWHARTONWORCESTER

POLY

UC BERKELEY

UT AUSTIN

IPST

PITTSBURGH

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A Powerful CombinationA Powerful Combination

IPST – premier center for graduate education and IPST – premier center for graduate education and research in the industry’s technologyresearch in the industry’s technology

Georgia Tech liberal arts, management and Georgia Tech liberal arts, management and engineering unitsengineering units Ivan Allen CollegeIvan Allen College DuPree College of ManagementDuPree College of Management College of EngineeringCollege of Engineering

Sloan Foundation interest, parallel efforts, & fundsSloan Foundation interest, parallel efforts, & funds Paper industry support, both financial & in-kindPaper industry support, both financial & in-kind

Page 27: The Center for Paper Business & Industry Studies -- CPBIS – CPBIS and the – Building of a Profitable Paper Industry Joint Lake States TAPPI/Papermakers

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Georgia Tech: Beyond EngineeringGeorgia Tech: Beyond Engineering

Ranked 9Ranked 9thth among U.S. public among U.S. public universities, Georgia Tech is universities, Georgia Tech is unique among engineering unique among engineering schools in its emphasis on schools in its emphasis on societal impacts & management societal impacts & management of technologyof technology

This is reflected in the This is reflected in the excellence of Ivan Allen College excellence of Ivan Allen College & the DuPree College of & the DuPree College of ManagementManagement

Page 28: The Center for Paper Business & Industry Studies -- CPBIS – CPBIS and the – Building of a Profitable Paper Industry Joint Lake States TAPPI/Papermakers

A Unique CollaborationA Unique Collaboration

Page 29: The Center for Paper Business & Industry Studies -- CPBIS – CPBIS and the – Building of a Profitable Paper Industry Joint Lake States TAPPI/Papermakers

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MissionMission

Create an Academic Community that Create an Academic Community that Understands the Paper Industry,Understands the Paper Industry,Studying the industry by direct observation, for Studying the industry by direct observation, for

research results that are of high, practical value research results that are of high, practical value to the industryto the industry

Creating educational programs to produce Creating educational programs to produce skilled, paper industry-oriented Ph.D. and M.S. skilled, paper industry-oriented Ph.D. and M.S. graduates in a variety of disciplinesgraduates in a variety of disciplines

Establishing a diverse set of in-depth Establishing a diverse set of in-depth continuing education programs tailored to meet continuing education programs tailored to meet explicitly defined needs of the paper industryexplicitly defined needs of the paper industry

Page 30: The Center for Paper Business & Industry Studies -- CPBIS – CPBIS and the – Building of a Profitable Paper Industry Joint Lake States TAPPI/Papermakers

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Faculty & Management TeamFaculty & Management Team

Bell

Lafond

Singhal

McDonough

Vallas

Burney

Giebelhaus

McCarthy

McNutt

RESEARCH FACULTY 29 from

Georgia Tech, IPST, and UGA

AFFILIATES from Other Universities

Page 31: The Center for Paper Business & Industry Studies -- CPBIS – CPBIS and the – Building of a Profitable Paper Industry Joint Lake States TAPPI/Papermakers

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CPBIS ThemesCPBIS Themes

Globalization – Globalization – international forcesinternational forces Enterprise Effectiveness – Enterprise Effectiveness – factors affectingfactors affecting

company performancecompany performance Workplace Transformation – Workplace Transformation – organizational organizational

changes for productivitychanges for productivity Commercialization – Commercialization – harnessing scienceharnessing science Community – Community – relationships with relationships with

constituenciesconstituencies

Page 32: The Center for Paper Business & Industry Studies -- CPBIS – CPBIS and the – Building of a Profitable Paper Industry Joint Lake States TAPPI/Papermakers

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CPBIS ResearchCPBIS Research

Primarily business- Primarily business- rather than technologyrather than technology--oriented oriented

Studies the industry, Studies the industry, not just things not just things important important to the industryto the industry

Generates own data through field work and Generates own data through field work and observation-based methodologyobservation-based methodology

Results disseminated to Results disseminated to both academic and both academic and industrialindustrial audiences audiences

Page 33: The Center for Paper Business & Industry Studies -- CPBIS – CPBIS and the – Building of a Profitable Paper Industry Joint Lake States TAPPI/Papermakers

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Funded Research FacultyFunded Research Faculty

Management (GIT)Management (GIT) 77 Economics (GIT)Economics (GIT) 55 Paper Science (IPST)Paper Science (IPST) 55 Industrial and Systems Eng. (GIT)Industrial and Systems Eng. (GIT) 44 History, Technology & Society (GIT)History, Technology & Society (GIT) 33 Mechanical Engineering (GIT)Mechanical Engineering (GIT) 33 Forest Economics (UGA)Forest Economics (UGA) 11 Public Policy (GIT) Public Policy (GIT) 11

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Research ProjectsResearch Projects

Commercialization of Forest BiotechnologyCommercialization of Forest BiotechnologySeeking the most commercially rewarding ways Seeking the most commercially rewarding ways

to apply genetics to develop trees of highest to apply genetics to develop trees of highest value to the industryvalue to the industry

Price Behavior, Forecasting and ElasticityPrice Behavior, Forecasting and ElasticityUnderstanding what causes prices to move and Understanding what causes prices to move and

why, and developing forecasting tools and price why, and developing forecasting tools and price behavior modelsbehavior models

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Research Projects Research Projects (continued)(continued)

Policy, Organization & Innovation in the American Policy, Organization & Innovation in the American P&PI since 1914P&PI since 1914

Understanding factors contributing to the Understanding factors contributing to the industry’s previous successes and failures for industry’s previous successes and failures for use in developing management strategy for use in developing management strategy for contemporary problems contemporary problems

Configuration and Management of Globally Configuration and Management of Globally Efficient Supply ChainsEfficient Supply Chains Impacts of exchange rates, national policies, Impacts of exchange rates, national policies,

tariffs, trade barriers and international trade tariffs, trade barriers and international trade policies policies

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Research Projects Research Projects (continued)(continued)

The Maintenance, Repair and Operations Supply The Maintenance, Repair and Operations Supply Chain for Pulp and Paper MillsChain for Pulp and Paper Mills

Focusing on the maintenance and operations Focusing on the maintenance and operations portion of the overall production supply chainportion of the overall production supply chain

Workplace Transformation and Human Resources Workplace Transformation and Human Resources in the P&PIin the P&PILearning how the mill work environment needs Learning how the mill work environment needs

to change for better organizational to change for better organizational performanceperformance

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Research Projects Research Projects (continued)(continued)

Integrated Environmental and Economic Integrated Environmental and Economic Performance Monitoring of Paper Manufacturing Performance Monitoring of Paper Manufacturing OperationsOperations

Learning how to simultaneously optimize the Learning how to simultaneously optimize the financial and environmental performance of mill financial and environmental performance of mill operationsoperations

Revitalizing the U.S. Market Pulp BusinessRevitalizing the U.S. Market Pulp Business

Cataloging available pulps in terms of their Cataloging available pulps in terms of their properties for alignment with market needs and properties for alignment with market needs and value structuresvalue structures

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Research Projects Research Projects (continued)(continued)

An External Benefits Study of Black Liquor An External Benefits Study of Black Liquor GasificationGasificationEvaluating business and societal impacts of the Evaluating business and societal impacts of the

coming industry transition to a new chemical coming industry transition to a new chemical recovery technologyrecovery technology

Profiling Best Practices: A Cross-Center and Cross-Profiling Best Practices: A Cross-Center and Cross-Industry Exploratory Analysis of Box Plant Trucking Industry Exploratory Analysis of Box Plant Trucking Logistics Logistics A joint study with the Sloan Trucking Industry A joint study with the Sloan Trucking Industry

Center analyzing box plant trucking logistics in Center analyzing box plant trucking logistics in comparison with cross-industry standardscomparison with cross-industry standards

Page 39: The Center for Paper Business & Industry Studies -- CPBIS – CPBIS and the – Building of a Profitable Paper Industry Joint Lake States TAPPI/Papermakers

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The CPBIS Business Education FunctionThe CPBIS Business Education Function Education within and across existing Education within and across existing

disciplines to prepare students for careers disciplines to prepare students for careers in, or supportive of, the pulp & paper in, or supportive of, the pulp & paper industryindustryDissertation researchDissertation researchResearch assistantshipsResearch assistantshipsNew paper industry oriented coursesNew paper industry oriented coursesModular course componentsModular course componentsSeminar programsSeminar programsContinuing educationContinuing education

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Current Student InvolvementCurrent Student Involvement

Ph.D., Enrolled: Ph.D., Enrolled: 44 Ph.D., Affiliated: Ph.D., Affiliated: 55 M.S., Enrolled:M.S., Enrolled: 66 M.S., Affiliated:M.S., Affiliated: 77 M.S. Degrees Awarded:M.S. Degrees Awarded: 11

Page 41: The Center for Paper Business & Industry Studies -- CPBIS – CPBIS and the – Building of a Profitable Paper Industry Joint Lake States TAPPI/Papermakers

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Courses Offered to DateCourses Offered to Date

““Studies in American Studies in American Manufacturing: The Paper Manufacturing: The Paper Industry” Industry” (Spring, 2002)(Spring, 2002)

““Process Management in Paper Process Management in Paper and Processing Industries” and Processing Industries” (Fall, (Fall, 2002)2002)

Page 42: The Center for Paper Business & Industry Studies -- CPBIS – CPBIS and the – Building of a Profitable Paper Industry Joint Lake States TAPPI/Papermakers

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SymposiaSymposia

““Rethink and Discovery I – Beyond Rethink and Discovery I – Beyond Today’s Paper Machine,” Today’s Paper Machine,” March, March, 2002, Atlanta2002, Atlanta

““Rethink and Discovery II – The Rethink and Discovery II – The Superintendent’s Roundtable,” Superintendent’s Roundtable,” June, 2002, San FranciscoJune, 2002, San Francisco

““Rethink and Discovery III – Rethink and Discovery III – Opening Doors to Innovation and Opening Doors to Innovation and Learning,” Learning,” October, 2002, RaleighOctober, 2002, Raleigh

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Seminars to DateSeminars to Date

A total of 21 seminars in 18 months by A total of 21 seminars in 18 months by noted speakers, includingnoted speakers, includingAcademics (9)Academics (9)Consultants (7)Consultants (7)High-level industry executives (2)High-level industry executives (2)Competitive technology experts (2)Competitive technology experts (2)Labor union leader (1)Labor union leader (1)

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Distinguished Lecture Series – Distinguished Lecture Series – 2002-032002-03

Bob Renner, Bob Renner, CEO, ForestExpressCEO, ForestExpress Alan Procter, Alan Procter, Former MB ExecutiveFormer MB Executive Kai Korhonen, Kai Korhonen, CEO, Stora Enso NACEO, Stora Enso NA Patrick Moore, Patrick Moore, Director, GreenspiritDirector, Greenspirit Bob Buckman, Bob Buckman, Former CEO, BulabFormer CEO, Bulab Richard Florida, Richard Florida, Director, Software Director, Software

Industry Center, and noted authorIndustry Center, and noted author

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Continuing Education -- Continuing Education -- MissionMission

Establish diverse, in-depth continuing Establish diverse, in-depth continuing education programs education programs tailored to meet tailored to meet explicitly defined needs of the paper explicitly defined needs of the paper industryindustry for enhanced management for enhanced management successsuccess

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Continuing Education – Continuing Education – Current DirectionsCurrent Directions

Needs assessmentNeeds assessment Planned Management Development Planned Management Development

CourseCourse44½ ½ - day course to be offered in - day course to be offered in March, March,

20032003Instructors from industry and the DuPree Instructors from industry and the DuPree

College of Management of Georgia TechCollege of Management of Georgia Tech

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Industry Support –Industry Support – Financial Commitments to DateFinancial Commitments to Date

Abitibi-ConsolidatedAbitibi-Consolidated AccentureAccenture Albany InternationalAlbany International AstenJohnsonAstenJohnson Australian PaperAustralian Paper BE&KBE&K BowaterBowater Buckman LabsBuckman Labs ForestExpressForestExpress ForestForestwwebeb Georgia-PacificGeorgia-Pacific Gulf StatesGulf States

InlandInland Jacobs ConsultancyJacobs Consultancy KrugerKruger MeadWestvacoMeadWestvaco P. H. GlatfelterP. H. Glatfelter PotlatchPotlatch Sappi-North AmericaSappi-North America Stora EnsoStora Enso TembecTembec Tradition Financial ServicesTradition Financial Services UPM–Kymmene N. Am.UPM–Kymmene N. Am. WeyerhaeuserWeyerhaeuser

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Industry Support --Industry Support -- In-Kind Support & In-Kind Support & Alliances to DateAlliances to Date

AF&PAAF&PA Ecole PolytechniqueEcole Polytechnique ForestForestwwebeb FPACFPAC Learning FrameworkLearning Framework NC State Univ.NC State Univ.

Oregon State Univ.Oregon State Univ. PACEPACE PAPRICANPAPRICAN PAPTACPAPTAC PIMAPIMA TAPPITAPPI WatermarkWatermark

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The Path ForwardThe Path Forward

Maximize output and relevance of current Maximize output and relevance of current research projectsresearch projects

Stimulate direct interaction of CPBIS faculty Stimulate direct interaction of CPBIS faculty with industry personnelwith industry personnel

Accelerate the identification and Accelerate the identification and implementation of new educational offeringsimplementation of new educational offerings

Initiate Continuing Education programInitiate Continuing Education program Work in Concert with the Paper Industry & all Work in Concert with the Paper Industry & all

of its Stakeholders to help “Re-Build” a of its Stakeholders to help “Re-Build” a Successful & Profitable IndustrySuccessful & Profitable Industry

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Visit the CPBIS Web SiteVisit the CPBIS Web Sitewww.PaperStudies.orgwww.PaperStudies.org