the cba logo is a unique combination of a number of carefully ... · the cba logo is a unique...

CORPORATE IDENTITY GUIDELINES

The CBA logo is a unique combination of a number of carefully constructed elements (the ClayBrick Association kiln icon, the descriptor text and the wordmark) creating a strong and clear identity - value it, take care of it and do not undermine it with attempts to change or manipulate it in any way.

Do not attempt to reproduce or recreate the symbol or the text - always use the master artwork when reproducing the logo.

20mm

THE LOGO

The ClayBrick logo should never appear cropped in application - the full logo must always be visible.

LOGO MEMbER ENDORSEMENT

APPLICATION

X

X

The CBA logotype can be used in conjunction with the EnvironmentallyFriendly Logotype to re-enforce the ClayBrick Associations position on environmental concerns, as well asto emphasise the environmentallyfriendly qualities of genuine claybricks.

To make sure the logotype really stands out to maximum effect, give it room to breathe. Keep other graphic elements or type away from it. The diagram below shows the minimum area you should leave clear around the logotype and the simple way to calculate it. In principle, leave as much space as you can without influ-encing your designs.

The Environmentally Friendly may appear on it own, as long as the Clay-Brick logo is somewhere on the item.

* The CBA and Environmentally Friendly Logotypes are alsoavailable in Afrikaans.

ENVIRONMENT FRIENDLYLOGOTYPE

The CBA Member Endorsement logotype can be used in conjunction with the Environmentally Friendly Logotype to re-enforce the Clay-Brick Associations position on en-vironmental concerns, as well as to emphasise the environment friendly qualities of genuine clay bricks.

* The CBA Member Endorsement and Environmentally Friendly Logo-types are also available in Afrikaans.

The Associate members of the CBA are encouraged to use this logo on all communication.

To make sure the logotype really stands out to maximum effect, give it room to breathe. Keep other graphic elements or type away from it. The diagram below shows the minimum area you should leave clear around the logotype and the simple way to calculate it. It principle, leave as much space as you can without influ-encing your designs.

LOGO MEMbER ENDORSEMENT

APPLICATION

AssociA

te

me

mb e r

Colour application forms a vital part of the ClayBrick. The guidelines as stipulated must be adhered to at all times to maintain colour consistency.

The predominent colours used in the ClayBrick brand is the Green and Red.

Colour Application

Colour Application

White Background

White Background

Black Background

Black Background

Black and White Application


One colour Application


White Background

White Background

CO

LOU

R A

PP

LIC

AT

ION

Black Background

Colour Application

White Background

White Background

Black Background

Black Background

Black Background


Colour Application


One colour ApplicationBlack and White Application

The Logo is allowed to be placed on top of an image, as long as the image is not too busy, thus distracting from the logo. A drop shadow may be used to help the logo to stand out.

LOGO APPLICATION ON IMAGES

To make sure the logo really stands out to maximum effect, give it room to breathe. Keep other grapics elements or type away from it. The diagram here show the minimum area you should leave clear around the logo and the simple way to calculate it. In principle, leave as much space as you can without damaging your designs.

X = HALF THE DIAMETER OF THE C OF THE CLAYBRICK LOGO

X

X

X = HALF THE DIAMETER OF THE C OF THE CLAYBRICK LOGO

X

X

GIVING THE LOGO ROOM TO bREATHE

The corporate colour palette for ClayBrick Association; Red, Green and Black.

Pantone 376 CCMYK: 50c 0m 100y 0kRGB: 0R 0G 0B

Pantone Hexachrome Black CCMYK: 0c 0m 0y 100kRGB: 0R 0G 0B

Pantone 485C CMYK: 0c 100m 100y 0kRGB: 190R 0G 39B

CORPORATE COLOUR PALETTE

FoundrySans - LightabcdefghijklmnopqrstuvwxyzABCdEFghIjKLMnopqrSTuvwxyz1234567890

FoundrySans - NormalabcdefghijklmnopqrstuvwxyzABCDEFGHIjKLMNOPqRSTuvWXYz1234567890

FoundrySans - ItalicabcdefghijklmnopqrstuvwxyzabcdeFghIjklmnopqrStuvwxyz1234567890

FoundrySans - MediumabcdefghijklmnopqrstuvwxyzabcdeFghijklMnopqrStuvwxyz1234567890

FoundrySans -DemiabcdefghijklmnopqrstuvwxyzabcDeFghijklmnopqrStuvwxyz1234567890

FoundrySans -DemiabcdefghijklmnopqrstuvwxyzAbCDEFGHIjkLMNOPqRSTUVwxYz1234567890

Arial - RegularabcdefghijklmnopqrstuvwxyzAbcdefghijklmnopqRstuvwxyz1234567890

Arial - BoldabcdefghijklmnopqrstuvwxyzABcdefghijklmnopqrstuvwxyz1234567890

Typeface allocation creates a uniformity in the brand appearance, adding to its visual and aesthetic appeal.

Careful attenion should be paid to using the correct typeface at all times. Suppliers (printers, sign companies etc) should be advised of these specifications.

PLEASE NOTE:It is sometimes necessary during campaigns and promotions to introduce typefaces specific to certain themes/ideas - this is acceptable for headlines and campaign copy - but body copy etc must still align to the guidelines set out.

As a secondary font Arial may be use for web or PC application due to primary font verdana not being available.

TYPEFACES

THE LOGO APPLICATION

Letterhead

p o Box 1284, hALFwAy houSE, SouTh AFrICA 1685

2 SupErIor roAd (Cnr 16Th roAd) MIdrAnd, SouTh AFrICA

A Coetzee (Executive director), n Mienie (president), d Meyer (vice president), C Meyer (Treasurer), FC Kotze, h van dyk, p Spies, M hunter-Smith, g vd Merwe, C Archer, p du Trevou, j Stolp, d Matlou, w Kruger, K Mathebula, p ngcuka

www.claybrick.org.za

tel +27 11 805 4206 fax: +27 11 315 3966

Email Footer

regardsname Surnamecell +27 83 555 5555

Fax number:

Date:

Page:

To:

Company:

From:

Subject:

Addressee here

Adressee’s company here

Sender here

Subject title

+00 (0) 000 0000

00 00 0000

00

Fax Header

cell +27 83 555 5555 tel +27 11 805 4206 fax: +27 11 315 3966



Business Card

90mm wide x 50mm high (die-cut rounded corners)

[email protected]

tel +27 11 805 4206 fax: +27 11 315 3966

cell +27 83 555 5555

name Surname

2 SupErIor roAd (Cnr 16Th roAd) MIdrAnd, SouTh AFrICAp o Box 1284, hALFwAy houSE, SouTh AFrICA 1685


saving our enviroment one brick at a time.




tel +27 11 805 4206 fax: +27 11 315 3966

AddresseeCompany nameFirst detail of addressSecond detail of addressThird detail of addressCity Postal codeCountry

Envelopes

cell +27 83 555 5555 tel +27 11 805 4206 fax: +27 11 315 3966

cell +27 83 555 5555 tel +27 11 805 4206 fax: +27 11 315 3966





Power Point Backgounds



Folder

Outside

Inside

cell +27 83 555 5555 tel +27 11 805 4206 fax: +27 11 315 3966



COMPANY PROFILE

A time-honoured building product formed by the four natural elements; earth, air, fire and water. ClayBrick, deemed as the most solid and reliable structural element of all times is widely recognised for its durability, com-pressive strength, ageless beauty, acoustic insulation and fire resistant properties. ClayBricks are also fully recyclable and can be returned to the earth. The thermal mass inherent in clay brickwork not only reduces energy consumption but also provides a high level of thermal comfort and extends the life cycle of a building. The ClayBrick Association of South Africa is committed to ensuring the quality of its products as produced by its members. In this way, our valued customers can procure clay brick products from any of our members, secure in the knowledge that the highest quality and performance standards will always be met. For your assurance of qual-ity - insist on clay bricks produced by a member of the ClayBrick Association in your area.

Pull up banners

Signs are a visible manifestion of a brand as well as fulfilling a directional function.

Signage therefore must be simple, clear and consistent in order to fulfill these functions.

A Frame banners

Flag

Tear drop banner

Feather banner

APPLICATION TO MEMbERSMARkETING COLLATERAL

Letterhead

tel +27 11 805 4206fax: +27 11 315 3966


Email Footer

Fax number:

Date:

Page:

To:

Company:

From:

Subject:

Addressee here

Adressee’s company here

Sender here

Subject title

+00 (0) 000 0000

00 00 0000

00

Fax Header

cell +27 83 555 5555 tel +27 11 805 4206 fax: +27 11 315 3966



Makana Brick is used as an example for applying the members logo to their marketing collateral.

Business Card 90mm wide x 50mm high

name Surname

cell +27 83 555 5555 tel +27 11 805 4206fax: +27 11 315 3966

p o Box 1284, hALFwAy houSE, SouTh AFrICA 1685www.makanabrick.co.za

name Surname

cell +27 83 555 5555 tel +27 11 805 4206fax: +27 11 315 3966

p o Box 1284, hALFwAy houSE, SouTh AFrICA 1685www.makanabrick.co.za

Pull up banners

Signs are a visible manifestion of a brand as well as fulfilling a directional function.

Signage therefore must be simple, clear and consistent in order to fulfill these functions.

A Frame banners

Flag

Tear drop banner

Feather banner

the cba logo is a unique combination of a number of carefully ... · the cba logo is a unique...

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