the case for the button
TRANSCRIPT
Amanda CowanFarmhouse Delivery
@liquidgoldapp
Goal:Retention
Talk to Users
User Says:I want to
compare recipes
CNET Style
Development Says:That will take 3
weeks
I Say:Let’s MVP it
Organization Says:We Don’t Do That to
Our Users
#1Make Your Case
with Data
Cost SavingsButton Prototype
VS
2 days 3 weeks
Only A Few People See It
5% for10 days
Ghost of Red Herrings Past41% said they wanted it
66x the number of people that actually use it
#2Collaborate on
Design & Success Metrics
#3Iterate
Did you hear about the button?