the carton council success story summit/derric brown.pdfcarton recycling success story the carton...
TRANSCRIPT
![Page 1: The Carton Council Success Story Summit/Derric Brown.pdfCarton Recycling Success Story The Carton Council’s Carton Recycling Access Campaign. What are Cartons? 5. Cartons Contain](https://reader034.vdocuments.mx/reader034/viewer/2022042712/5f9230eaacf9a7296a1e9c58/html5/thumbnails/1.jpg)
Confidential and Proprietary Information of Evergreen Packaging
The Carton Council Success Story
November 7, 2016
Derric Brown
Director Sustainability Evergreen Packaging
Vice President Sustainability Carton Council
![Page 2: The Carton Council Success Story Summit/Derric Brown.pdfCarton Recycling Success Story The Carton Council’s Carton Recycling Access Campaign. What are Cartons? 5. Cartons Contain](https://reader034.vdocuments.mx/reader034/viewer/2022042712/5f9230eaacf9a7296a1e9c58/html5/thumbnails/2.jpg)
2Confidential and Proprietary information of Evergreen Packaging |
Evergreen Packaging Products
North AmericanPackaging
Paper and
Specialty
Packaging Board
InternationalPackaging
Evergreen’s key products include proprietary fresh carton sleeves in a broad range of sizes, specially
designed re-closable spouts, multi-speed packaging machines and multi-layer packaging board with
complex barrier properties
Fresh Food and Beverage Packaging
Printing and Advertising
Specialties
Broad range of highly decorated cartons
Convenient re-closable spouts
Multi-speed filling machines
Multi-layer liquidpackaging board
Ovenable trays
Platestock
Paper bags
Consumer packaging / cotton swabs
Cupstock
Envelopes
Magazines / catalogues
Confidential and Proprietary information | 2
![Page 3: The Carton Council Success Story Summit/Derric Brown.pdfCarton Recycling Success Story The Carton Council’s Carton Recycling Access Campaign. What are Cartons? 5. Cartons Contain](https://reader034.vdocuments.mx/reader034/viewer/2022042712/5f9230eaacf9a7296a1e9c58/html5/thumbnails/3.jpg)
3Confidential and Proprietary information of Evergreen Packaging |
Evergreen Packaging: Global Facilities
![Page 4: The Carton Council Success Story Summit/Derric Brown.pdfCarton Recycling Success Story The Carton Council’s Carton Recycling Access Campaign. What are Cartons? 5. Cartons Contain](https://reader034.vdocuments.mx/reader034/viewer/2022042712/5f9230eaacf9a7296a1e9c58/html5/thumbnails/4.jpg)
Carton Recycling Success Story
The Carton Council’s Carton Recycling Access Campaign
![Page 5: The Carton Council Success Story Summit/Derric Brown.pdfCarton Recycling Success Story The Carton Council’s Carton Recycling Access Campaign. What are Cartons? 5. Cartons Contain](https://reader034.vdocuments.mx/reader034/viewer/2022042712/5f9230eaacf9a7296a1e9c58/html5/thumbnails/5.jpg)
What are Cartons?
5
![Page 6: The Carton Council Success Story Summit/Derric Brown.pdfCarton Recycling Success Story The Carton Council’s Carton Recycling Access Campaign. What are Cartons? 5. Cartons Contain](https://reader034.vdocuments.mx/reader034/viewer/2022042712/5f9230eaacf9a7296a1e9c58/html5/thumbnails/6.jpg)
Cartons Contain Valuable Materials
Made with 100% virgin fibers, cartons contain
some of the best fiber still in the waste stream.
6
Cartons are Not Wax Coated
Refrigerated “gable top” cartons
• 80% paper
• 20% polyethylene
Shelf-stable “aseptic” cartons
• 74% paper,
• 22% polyethylene
• 4% aluminum
![Page 7: The Carton Council Success Story Summit/Derric Brown.pdfCarton Recycling Success Story The Carton Council’s Carton Recycling Access Campaign. What are Cartons? 5. Cartons Contain](https://reader034.vdocuments.mx/reader034/viewer/2022042712/5f9230eaacf9a7296a1e9c58/html5/thumbnails/7.jpg)
Who is the Carton Council?
A group of carton
manufacturers
united to deliver
long term, collaborative
solutions to divert
valuable cartons from
the landfill.
7
Associate Member
![Page 8: The Carton Council Success Story Summit/Derric Brown.pdfCarton Recycling Success Story The Carton Council’s Carton Recycling Access Campaign. What are Cartons? 5. Cartons Contain](https://reader034.vdocuments.mx/reader034/viewer/2022042712/5f9230eaacf9a7296a1e9c58/html5/thumbnails/8.jpg)
Derric Brown
What was Needed
?
Steel Can
Plastic Bottle
Glass Bottle
Aluminum Can
To go from this…
![Page 9: The Carton Council Success Story Summit/Derric Brown.pdfCarton Recycling Success Story The Carton Council’s Carton Recycling Access Campaign. What are Cartons? 5. Cartons Contain](https://reader034.vdocuments.mx/reader034/viewer/2022042712/5f9230eaacf9a7296a1e9c58/html5/thumbnails/9.jpg)
Derric Brown
…to this:
Cartons
Steel Can
Plastic Bottle
Glass Bottle
Aluminum Can
![Page 10: The Carton Council Success Story Summit/Derric Brown.pdfCarton Recycling Success Story The Carton Council’s Carton Recycling Access Campaign. What are Cartons? 5. Cartons Contain](https://reader034.vdocuments.mx/reader034/viewer/2022042712/5f9230eaacf9a7296a1e9c58/html5/thumbnails/10.jpg)
Comprehensive Recycling Strategy
Ensure End Markets
Grow Household Access
Legislation
Increase Consumer Participation
MRF Performance
Away from home / Institutional
Carton Recycling
![Page 11: The Carton Council Success Story Summit/Derric Brown.pdfCarton Recycling Success Story The Carton Council’s Carton Recycling Access Campaign. What are Cartons? 5. Cartons Contain](https://reader034.vdocuments.mx/reader034/viewer/2022042712/5f9230eaacf9a7296a1e9c58/html5/thumbnails/11.jpg)
Our Goals & Outcomes
11
INCREASE ACCESS
INCREASE RECYCLING
In 5 years, we’ve brought
carton recycling to 59% of all
US households!
![Page 12: The Carton Council Success Story Summit/Derric Brown.pdfCarton Recycling Success Story The Carton Council’s Carton Recycling Access Campaign. What are Cartons? 5. Cartons Contain](https://reader034.vdocuments.mx/reader034/viewer/2022042712/5f9230eaacf9a7296a1e9c58/html5/thumbnails/12.jpg)
Successes to Date
12
![Page 13: The Carton Council Success Story Summit/Derric Brown.pdfCarton Recycling Success Story The Carton Council’s Carton Recycling Access Campaign. What are Cartons? 5. Cartons Contain](https://reader034.vdocuments.mx/reader034/viewer/2022042712/5f9230eaacf9a7296a1e9c58/html5/thumbnails/13.jpg)
Steady Progress Since 2008
13
14
810
1214 15 16 17 17 18
22
30
35
41
48
53
57.661
19
92
19
94
19
96
19
98
20
00
20
02
20
04
20
05
20
06
20
07
20
08
20
09
20
10
20
11
20
12
20
13
20
14
20
15
20
16
CAMPAIGN KICKOFF
Percent Household Access
![Page 14: The Carton Council Success Story Summit/Derric Brown.pdfCarton Recycling Success Story The Carton Council’s Carton Recycling Access Campaign. What are Cartons? 5. Cartons Contain](https://reader034.vdocuments.mx/reader034/viewer/2022042712/5f9230eaacf9a7296a1e9c58/html5/thumbnails/14.jpg)
Cartons now recycled across the US
14
80 of the 100 largest U.S. cities have
access to carton recycling.
Every month, more carton recycling programs are being added in schools,
cities, towns, and counties across the country.
58.6% or approximately 68 million U.S.
households can now recycle cartons in their
communities.
![Page 15: The Carton Council Success Story Summit/Derric Brown.pdfCarton Recycling Success Story The Carton Council’s Carton Recycling Access Campaign. What are Cartons? 5. Cartons Contain](https://reader034.vdocuments.mx/reader034/viewer/2022042712/5f9230eaacf9a7296a1e9c58/html5/thumbnails/15.jpg)
How Carton Council Achieves
its Goals
15
![Page 16: The Carton Council Success Story Summit/Derric Brown.pdfCarton Recycling Success Story The Carton Council’s Carton Recycling Access Campaign. What are Cartons? 5. Cartons Contain](https://reader034.vdocuments.mx/reader034/viewer/2022042712/5f9230eaacf9a7296a1e9c58/html5/thumbnails/16.jpg)
STRATEGYMATERIAL
Target the Recycling Supply Chain
16
Our goal: Build carton recovery
![Page 17: The Carton Council Success Story Summit/Derric Brown.pdfCarton Recycling Success Story The Carton Council’s Carton Recycling Access Campaign. What are Cartons? 5. Cartons Contain](https://reader034.vdocuments.mx/reader034/viewer/2022042712/5f9230eaacf9a7296a1e9c58/html5/thumbnails/17.jpg)
Work Backwards from End Markets
17
Develop awareness and participation
Create sustainable infrastructure
Build sustainable markets
![Page 18: The Carton Council Success Story Summit/Derric Brown.pdfCarton Recycling Success Story The Carton Council’s Carton Recycling Access Campaign. What are Cartons? 5. Cartons Contain](https://reader034.vdocuments.mx/reader034/viewer/2022042712/5f9230eaacf9a7296a1e9c58/html5/thumbnails/18.jpg)
Target Strategy for USA
Access: Determining Targets using the 80/20
18
Top
11
Next 54
Cities
Next 150
Cities
Next ???? Cities
6
Owners
33 Owners
148 Public
Agencies
208 Remaining
Owners
Gets 10 million
households
Second 10
Million
3rd
10
Million
4th
Will Flip Access for
110 MRFs
Access to 66
MRFs
156 Public
MRFS
262
MRFs
![Page 19: The Carton Council Success Story Summit/Derric Brown.pdfCarton Recycling Success Story The Carton Council’s Carton Recycling Access Campaign. What are Cartons? 5. Cartons Contain](https://reader034.vdocuments.mx/reader034/viewer/2022042712/5f9230eaacf9a7296a1e9c58/html5/thumbnails/19.jpg)
A Look Inside the Carton Campaign
19
![Page 20: The Carton Council Success Story Summit/Derric Brown.pdfCarton Recycling Success Story The Carton Council’s Carton Recycling Access Campaign. What are Cartons? 5. Cartons Contain](https://reader034.vdocuments.mx/reader034/viewer/2022042712/5f9230eaacf9a7296a1e9c58/html5/thumbnails/20.jpg)
1- Build Sustainable Markets
Grade #52 officially recognized by recycling
industry in April 2011
20
*PSI = The Paper Stock Industries (PSI) Chapter is a national chapter of the Institute of Scrap Recycling Industries, Inc. (ISRI). It is dedicated to the recovered paper industry
New PSI* Spec Grade #52 - Definition
Total out-throws may not exceed 5%
Prohibitive materials may not exceed 2%
Consists of liquid packing board containers including empty, used PE coated, printed one-side aseptic and gable-top cartons containing no less than 70% bleached chemical fiber and may contain up to 6% aluminum foil and 24% PE film.
![Page 21: The Carton Council Success Story Summit/Derric Brown.pdfCarton Recycling Success Story The Carton Council’s Carton Recycling Access Campaign. What are Cartons? 5. Cartons Contain](https://reader034.vdocuments.mx/reader034/viewer/2022042712/5f9230eaacf9a7296a1e9c58/html5/thumbnails/21.jpg)
21
Carton pricing generally follows
Sorted Office Paper (SOP) pricing—
varies by location of source, fiber mix, etc.
Export pricing varies based on
shipping container weights and
locations— strong export demand– over
140 mills consuming cartons worldwide
1- Build Sustainable Markets
![Page 22: The Carton Council Success Story Summit/Derric Brown.pdfCarton Recycling Success Story The Carton Council’s Carton Recycling Access Campaign. What are Cartons? 5. Cartons Contain](https://reader034.vdocuments.mx/reader034/viewer/2022042712/5f9230eaacf9a7296a1e9c58/html5/thumbnails/22.jpg)
Existing End Market Flow for US &
Canadian Grade 52
4 mills consuming in US, some interest from Mexico, Taiwan
& Thailand, but most goes export to Korea
22
Great Lakes Tissue
Resolute
![Page 23: The Carton Council Success Story Summit/Derric Brown.pdfCarton Recycling Success Story The Carton Council’s Carton Recycling Access Campaign. What are Cartons? 5. Cartons Contain](https://reader034.vdocuments.mx/reader034/viewer/2022042712/5f9230eaacf9a7296a1e9c58/html5/thumbnails/23.jpg)
Effective Separation and
Recycling of all Layers
Collected cartons Repulping
Pulp
Poly/Al & Poly
Products
Products
23
![Page 24: The Carton Council Success Story Summit/Derric Brown.pdfCarton Recycling Success Story The Carton Council’s Carton Recycling Access Campaign. What are Cartons? 5. Cartons Contain](https://reader034.vdocuments.mx/reader034/viewer/2022042712/5f9230eaacf9a7296a1e9c58/html5/thumbnails/24.jpg)
Recycling Technologies are Available for
Poly and Poly/Aluminum Residual
Recycling technologies for Polymers and Aluminium
Agglomeration,
Extrusion,
Injection
Moulding,
Pressing
Pyrolysis,
Gasification
Delamination,
Solvent
Separation
Full Carton
Recycling
24
![Page 25: The Carton Council Success Story Summit/Derric Brown.pdfCarton Recycling Success Story The Carton Council’s Carton Recycling Access Campaign. What are Cartons? 5. Cartons Contain](https://reader034.vdocuments.mx/reader034/viewer/2022042712/5f9230eaacf9a7296a1e9c58/html5/thumbnails/25.jpg)
Step 2-Create Sustainable Infrastructure
Work with Facilities to
• Agree to take cartons
• Agree to report data to Carton Council
- Household access and tonnages
Positive Sort of Cartons at Facilities
• Capital equipment grants available,
based on campaign’s criteria
25
![Page 26: The Carton Council Success Story Summit/Derric Brown.pdfCarton Recycling Success Story The Carton Council’s Carton Recycling Access Campaign. What are Cartons? 5. Cartons Contain](https://reader034.vdocuments.mx/reader034/viewer/2022042712/5f9230eaacf9a7296a1e9c58/html5/thumbnails/26.jpg)
2- Create Sustainable Infrastructure
Range of Solutions for MRFs
o Manual sort with bunkers
o Vacuum-assisted manual sort
o Automated sorting
Matching Right Solution to each MRF
o Carton Council best practices drawn
from experience with MRFs of all sizes
o Working closely with equipment
suppliers and MRF engineers
o Matching equipment grant to access
gains
26
![Page 27: The Carton Council Success Story Summit/Derric Brown.pdfCarton Recycling Success Story The Carton Council’s Carton Recycling Access Campaign. What are Cartons? 5. Cartons Contain](https://reader034.vdocuments.mx/reader034/viewer/2022042712/5f9230eaacf9a7296a1e9c58/html5/thumbnails/27.jpg)
Optional Assistance Offered
• Connecting MRFs with Broker Networks
• Free promotional materials
• Support for customer outreach
27
2- Create Sustainable Infrastructure
![Page 28: The Carton Council Success Story Summit/Derric Brown.pdfCarton Recycling Success Story The Carton Council’s Carton Recycling Access Campaign. What are Cartons? 5. Cartons Contain](https://reader034.vdocuments.mx/reader034/viewer/2022042712/5f9230eaacf9a7296a1e9c58/html5/thumbnails/28.jpg)
Step 3 - Develop Consumer Awareness
and Participation
Notify users of facility that now
accepts cartons
o Collectors
o Communities
o Residents
Outcomes
o Increased visibility of carton recycling
o Drive carton volumes to facilities
28
![Page 29: The Carton Council Success Story Summit/Derric Brown.pdfCarton Recycling Success Story The Carton Council’s Carton Recycling Access Campaign. What are Cartons? 5. Cartons Contain](https://reader034.vdocuments.mx/reader034/viewer/2022042712/5f9230eaacf9a7296a1e9c58/html5/thumbnails/29.jpg)
Carton Council offers series of
tools to assist with promotion
and education around carton
recycling
Tool-kit with template
advertisements, etc.
Mini-grants to assist with
costs, case by case basis
Large major metropolitan
area awareness
campaigns
29
3 - Develop Consumer Awareness
and Participation
![Page 30: The Carton Council Success Story Summit/Derric Brown.pdfCarton Recycling Success Story The Carton Council’s Carton Recycling Access Campaign. What are Cartons? 5. Cartons Contain](https://reader034.vdocuments.mx/reader034/viewer/2022042712/5f9230eaacf9a7296a1e9c58/html5/thumbnails/30.jpg)
3 - Consumer Awareness
Consumers rely on recycling guidance from their
city, county, hauler, or MRF
30
![Page 31: The Carton Council Success Story Summit/Derric Brown.pdfCarton Recycling Success Story The Carton Council’s Carton Recycling Access Campaign. What are Cartons? 5. Cartons Contain](https://reader034.vdocuments.mx/reader034/viewer/2022042712/5f9230eaacf9a7296a1e9c58/html5/thumbnails/31.jpg)
3 - Consumer Awareness
1. Incorporate New Material into
Program Guidelines (Web, Print, On-Bin)
2. Market to Consumers to Raise
Awareness
3. Reinforce With Consistent Messaging
31
• Step 1 is huge challenge in itself• Carton Council campaign to date has required updates to over
2,500 individual program material guidelines and websites• Requires staffing and one-on-one outreach – limited
economies of scale
![Page 32: The Carton Council Success Story Summit/Derric Brown.pdfCarton Recycling Success Story The Carton Council’s Carton Recycling Access Campaign. What are Cartons? 5. Cartons Contain](https://reader034.vdocuments.mx/reader034/viewer/2022042712/5f9230eaacf9a7296a1e9c58/html5/thumbnails/32.jpg)
3 - Develop Consumer Awareness
and Participation at Schools
If you can recycle cartons at home, you can recycle
cartons at school.
Carton Council resources
for school carton recycling
programs:
o Start-up Guide,
Best Practices
o Posters and other
materials
32
![Page 33: The Carton Council Success Story Summit/Derric Brown.pdfCarton Recycling Success Story The Carton Council’s Carton Recycling Access Campaign. What are Cartons? 5. Cartons Contain](https://reader034.vdocuments.mx/reader034/viewer/2022042712/5f9230eaacf9a7296a1e9c58/html5/thumbnails/33.jpg)
Why School Recycling?
• Schools create lots of cartons every day – Over 6
billion served annually
• Carton recovery at home - students take home the
message and can help drive carton recycling at home
• Helps with recycling access:
o A competitive advantage for MRF’s that offer school recycling
- creates pull
o Schools encouraging communities to add carton recycling -
creates push
+ =
![Page 34: The Carton Council Success Story Summit/Derric Brown.pdfCarton Recycling Success Story The Carton Council’s Carton Recycling Access Campaign. What are Cartons? 5. Cartons Contain](https://reader034.vdocuments.mx/reader034/viewer/2022042712/5f9230eaacf9a7296a1e9c58/html5/thumbnails/34.jpg)
Creative Solutions
Doesn’t have to
be fancy!
34
![Page 35: The Carton Council Success Story Summit/Derric Brown.pdfCarton Recycling Success Story The Carton Council’s Carton Recycling Access Campaign. What are Cartons? 5. Cartons Contain](https://reader034.vdocuments.mx/reader034/viewer/2022042712/5f9230eaacf9a7296a1e9c58/html5/thumbnails/35.jpg)
Carton Recycling – Supporting Recycling Goals
Recycling is the 2nd
piece of the puzzle – Get it in
the bin and make recycled paper products!
Recovery
Access
Requires a wide activity focus
Engaging our industry
Engaging others
Changing behavior
![Page 36: The Carton Council Success Story Summit/Derric Brown.pdfCarton Recycling Success Story The Carton Council’s Carton Recycling Access Campaign. What are Cartons? 5. Cartons Contain](https://reader034.vdocuments.mx/reader034/viewer/2022042712/5f9230eaacf9a7296a1e9c58/html5/thumbnails/36.jpg)
Engage Our Industry and Change
Consumer Behavior
Source: 2013 Research+Data Insights Survey’s
The Recycle Logo On Packages
![Page 37: The Carton Council Success Story Summit/Derric Brown.pdfCarton Recycling Success Story The Carton Council’s Carton Recycling Access Campaign. What are Cartons? 5. Cartons Contain](https://reader034.vdocuments.mx/reader034/viewer/2022042712/5f9230eaacf9a7296a1e9c58/html5/thumbnails/37.jpg)
The Recycling Logo
No Message
More access brings a better recycling message
Pre 2010 2010 - presentBetween 30-60% access
Coming SoonOver 60% national access
![Page 38: The Carton Council Success Story Summit/Derric Brown.pdfCarton Recycling Success Story The Carton Council’s Carton Recycling Access Campaign. What are Cartons? 5. Cartons Contain](https://reader034.vdocuments.mx/reader034/viewer/2022042712/5f9230eaacf9a7296a1e9c58/html5/thumbnails/38.jpg)
COMMISSIONED BY PREPARED BY
38
![Page 39: The Carton Council Success Story Summit/Derric Brown.pdfCarton Recycling Success Story The Carton Council’s Carton Recycling Access Campaign. What are Cartons? 5. Cartons Contain](https://reader034.vdocuments.mx/reader034/viewer/2022042712/5f9230eaacf9a7296a1e9c58/html5/thumbnails/39.jpg)
Goals
• The material mix at the MRF is constantly changing
• Understanding how categories of materials flow will help the industry improve recovery
Why?
39
![Page 40: The Carton Council Success Story Summit/Derric Brown.pdfCarton Recycling Success Story The Carton Council’s Carton Recycling Access Campaign. What are Cartons? 5. Cartons Contain](https://reader034.vdocuments.mx/reader034/viewer/2022042712/5f9230eaacf9a7296a1e9c58/html5/thumbnails/40.jpg)
40
COMMISSIONED BY
PREPARED BY
![Page 41: The Carton Council Success Story Summit/Derric Brown.pdfCarton Recycling Success Story The Carton Council’s Carton Recycling Access Campaign. What are Cartons? 5. Cartons Contain](https://reader034.vdocuments.mx/reader034/viewer/2022042712/5f9230eaacf9a7296a1e9c58/html5/thumbnails/41.jpg)
Screen maintenance is key
to consistent performance
• Clean screens of material that are
wrapped around the shafts
• Replace worn and damaged discs
More screens
produced better separation
• Large facilities both had 1 extra screen
than medium facilities and had lower
loss rates of plastics to the paper stream
Material preparation
had a strong effect
• Minimize compaction of material
by residents and collection trucks
• Keep material dry
Avoid overloading screens
past their design throughput
MRFs Opportunities
41
2D/3D Separation is Key to High Recovery
Don’t flatten recyclable containers!
![Page 42: The Carton Council Success Story Summit/Derric Brown.pdfCarton Recycling Success Story The Carton Council’s Carton Recycling Access Campaign. What are Cartons? 5. Cartons Contain](https://reader034.vdocuments.mx/reader034/viewer/2022042712/5f9230eaacf9a7296a1e9c58/html5/thumbnails/42.jpg)
Steady Progress Since 2008
42
14
810
1214 15 16 17 17 18
22
30
35
41
48
53
57.661
19
92
19
94
19
96
19
98
20
00
20
02
20
04
20
05
20
06
20
07
20
08
20
09
20
10
20
11
20
12
20
13
20
14
20
15
20
16
CAMPAIGN KICKOFF
Percent Household Access
![Page 43: The Carton Council Success Story Summit/Derric Brown.pdfCarton Recycling Success Story The Carton Council’s Carton Recycling Access Campaign. What are Cartons? 5. Cartons Contain](https://reader034.vdocuments.mx/reader034/viewer/2022042712/5f9230eaacf9a7296a1e9c58/html5/thumbnails/43.jpg)
Confidential and Proprietary Information of Evergreen Packaging
Contact Me
Derric Brown
(828)646-2318