The Business of Blogging

By

Larry AdamsonCo-Founder: My Recipe Magic

And ‘Dad’ of the SixSisters

Get Set Up Making Money More Ways to Make

Money Keep More of Your

Money Taxes (Ugh!)

Create a Company

Unique Name LLC IRS.gov – EIN

(free) State – Name

filing Local – Business

License Namecheck.com Get Your URL

($12/yr)

Take Care of Your Money Accounting System Bank Account – Separate Paypal Account Debit Card vs. Credit Card Set a Budget, Live it

Protect Your Work Watermark Your Images Privacy Policy Secure Passwords

Admin - change it No words, names or dates Email is the most critical!!!

MyImage.com

Work to Live or Live to Work? Set a Schedule – Daily, Weekly, etc. Delegate - as much as you can!

Accounting Social Media posting Web Design Ad Management

Content is Your Valuable Asset Collaborate, Group Blog, Network

Make Some Money!! Pageviews are the Key Focus on Your Niche What Makes You Different?

Why Would Someone Come to Your Site

Kara’s Party Ideas Who is Your Audience? Write to them

Use a Media Kit

Display Ads ATF and BTF How Many is Too Many? Standard Sizes (728x90,

300x250, 160x600) Affiliate Programs

Paid per Item Sold Brands That Match Your Niche

What Should I Expect? Display Ads

From $.30 to $1.00 to $4.00 per 1,000 ad views

10,000 pageview, 4 ads = $40 @ $1.00 CPM Direct Sales rather than Media Companies

Affiliate Programs 3% to 25% per sale CTR (Click Thru Rate) is critical eCommerce Average 10% of Clicks

More Ways to Make Money Sponsored Posts (Product Reviews) Amazon (48 hours worth) In-Image Ads (GumGum) Videos ($4 to $15 vCPM)

Host others’ Create your own

Text Links (Vibrant)

More Ways to Make Money (cont.)

Target, WalMat Affiliates Commission Junction (Affiliate) Page Take Over (Skins) Social Media Posts (PO.ST) eBooks eCommerce (a Store of your own)

Track it, Track it, Track it 30% Taxes (Soc. Sec.,

Fed, State) Can I Deduct it? Hire Your Kids!

Keep More Money

Type of DeductionMonthly Expense

Monthly Tax Savings

E-Store, Web Support, Conferences 50 15

Cell Phone ($160 25% used for business) 40 12

Hire Your Kids (up to $5,700 per year) 800 240Automobile miles ($0.56 per mile, 500 miles) 280 84

Create Company Benefits (like Gym membership, Subscriptions, Dental, etc) 100 30Travel (include $2,000 of family vacation) 167 50Meals and Entertainment ($25, twice a week) 100 30

Health Insurance for all LLC members 600 200

Total Monthly Tax Deductible* $2,102 $661

Keep More Money

Sunrise, Death and Taxes Income (Fed and State – 15%+7%)

Use Schedule C for one person company

Document and Track Social Security (15%)

LLC vs. S Corp

Sales Tax

Get Set Up Make Money More Ways to Make

Money Keep More of Your

Money Taxes (Ugh!)