the business of apis 2009 - stretta group
DESCRIPTION
What can be done with an API is limited only by imagination. However, what should be done using your API may have a more definable answer. Whether you are planning to leverage your API to extend your business model into new channels or to capture new revenue, it is The Business of APIs.TRANSCRIPT
Laura Merling, Stretta Group!
o The Wʼs!o Discover Stuff!o Show me the money!o Dot the iʼs and cross the tʼs!o Dancing in the endzone!o Do it Yourself!o Herd the Sheep (or is it cats)!
o Why are we building an API? o Increase Revenue, Innova:on, Reduce Costs
o Who is our API audience? o Affiliate, Developer, Supplier
o What is the Goal? o PlaBorm for building/extending services on site (eBay model) or Create a distribu:on channel (BBY, NYTimes, Hoovers)
o What are your assets?!
o What service(s) do you provide?!
o What do your partners need from you?!
o Where do you spend a lot of resources?!
o What canʼt you do?!
• Pay Per Call • Flat Monthly Fee • Open Source Support Model • Ad Supported • Rev Share • Licensed Partnerships • Free
o Who Owns Stuff o Places to redistribute o What can be mone:zed
o The Business Rules o Commercial/Non Commercial
o Permissible Use
o Number of queries/Calls o Other Terms and Condi:ons
o Number of Keys Per App/Developer
o Data reten:on o Ability to include in directory o Ability to incorporate adver:sing/fees o ATribu:on/Branding
o Increase affiliate traffic by 10%
o Increase customer reten:on by 15%
o Increase user/consumer engagement by 12%
o Reduce partner implementa:on costs by 30%
o Increase the number of new :er 1 partners 10%
o Increase the # of internal projects delivered by 20%
o The Tools o Dev and Prod Keys o Documenta:on o Sample Code o Forums
o Code Builder/Query Generator o Sandbox/Sample Data o Metrics
o Listen, Listen, Listen
o Give them fame and fortune
o Keep everyone informed and engaged
o Define interes:ng challenges
o Hang with your peeps
o Keep it coming
o The Wʼs!o Discover Stuff!o Show me the money!o Dot the iʼs and cross the tʼs!o Dancing in the end zone!o DIY!o Herd the Sheep (or is it cats)!
Laura [email protected]!@magicmerl!