1. customers 2. value

proposition

3. channels 4. customer

relationships

5. revenues 6. key

resources

7. key

activities

8.

partnerships

9. costi Business

Model

Canvas

The

Business Model

explained to my

Grandmother

info@hugowiz.itAnche in Italiano http://slidesha.re/eGZRLO

8%

Can you tell the

difference between

a Business Plan and

a Business Model?

Question

12%

Can you tell the

difference between

a Business Plan and

a Business Model?

You will, in a short time.

You will also be able to

sketch a Business Model

in few minutes.

Follow the presentation!

Question

16%

Definition

Business Model

Definition

A Business Model shows how an organization: creates, delivers and captures value

21%

1. customers

4. relation

2. value

5. revenues

9. costs

6. resources

7. activities

3. channels

8. partners

9 building blocks

The 9 building

blocks of a

Business Model

25%

9 building blocks > customers

1. customers

To do:- describe customers

- classify them

- understand needs

- for what they pay

- profitability

What:customers grouped by

needs, relationship,

interests, profit and

distribution channels

29%

9 building blocks > value proposition

2. value proposition

To do:- describe the values

- classifiy them

- relate with customers

What:something useful for the

customers, that the

organization can deliver

32%

9 building blocks > channels

3. channels

To do:- classify the channels

- buying life cycle

- buying experience

What:how the organization's

value proposition reaches

the customer

37%

9 building blocks > customer relationships

4. customer

relationships

To do:- customer experience

- organization's image

- effectiveness

What:how the organization

earns and retains

customers

42%

9 building blocks > revenues

5. revenues

To do:- how do customers pay

- for what do they pay

- price definitions

What:revenues generated by

different groups of

customers;

classified by value

proposition type

46%

9 building blocks > key resources

6. key resources

To do:- resource list

- relate to value

proposition

What:what's needed to create

the value that the

organization offers to

customers: machines,

ideas, people, money ...

50%

9 building blocks > key activities

7. key activities

To do:- activity list

- relate with value

proposition

What:what the organization

must do to create value

for the customers

54%

9 building blocks > partnerships

8. partnerships

To do:- cost reductions

- risk reductions

- special suppliers

- allies

What:who works with the

organization for creating

value for the customers:

strategic allies, suppliers,

cooperators

58%

9 building blocks > costs

9. costs

To do:- cost list

- fixed costs

- variable costs

What:money spent by the

organization for key

resources, key activities

and partners

62%

9 building blocks > summary

9 Business Model

building blocks

customers

value proposition

channels

customer relationship

revenues

key resources

key activities

partnerships

costs

1.

2.

3.

4.

5.

6.

7.

8.

9.

66%

Business Model Canvas > intro

Let's organize the 9

building blocks: the

Business Model Canvas

Who:the Business Model

Canvas was invented by

Alexander Osterwalder

and published in his book:

Business Model Generation

What:a framework showing

the building blocks'

relationships

71%

Business Model Canvas

Business Model Canvas

1. customers

4. relation

3. channels

2. value

5. revenues9. costs

6. resources

7. activities

8. partners

http://www.businessmodelgeneration.com

75%

Business Model Canvas

Business Model Canvas > value and customers

1. customers

4. relation

3. channels

2. value

http://www.businessmodelgeneration.com

the value reaches

the customers

through channels

value - customer

communication

79%

Business Model Canvas

Business Model Canvas > value

2. value

6. resources

7. activities

8. partners

Those contribute

creating value

http://www.businessmodelgeneration.com

83%

Business Model Canvas

earnings = revenues - costs

Business Model Canvas > costs and revenues

1. customers

5. revenues9. costs

6. resources

7. activities

8. partners

Customers

pay

Creating value

costs money

Earnings

should be

greater than

zero

http://www.businessmodelgeneration.com

87%

Business Model Canvas

earnings = revenues - costs

Business Model Canvas > relationships

1. customers

4. relation

3. channels

2. value

5. revenues9. costs

6. resources

7. activities

8. partner

http://www.businessmodelgeneration.com

91%

Business Model > book

And now?

To infinity and

beyond! Buy Alexander

Osterwalder's book.

Download a 70 page

preview from the

website:businessmodelgeneration.com

Copyright:

Alexander

Osterwald

er

used with

permission

96%

Business Model > innovation in Italy

So what?Innovate YOUR Business Model and beat the competition!

We are spreading the

word about Business

Model Innovation in

Italy

info@hugowiz.it

100%

Business Model vs. Business Plan

Ah,

I was forgetting:

Business Model and

Business Plan

difference

A Business Plantells how much stuff, how much time and how much money you need to put your Business Model into effect