the business case! · to customise a range of 10 items including bangles, pendants, rings,...

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The Business Case!

Presenter: Frank Cooper JIIC/SoJ/BCU

[email protected]

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Future Technologies Symposium, 20 August 2015 -2-

Introduction

What is already out there

Possible business strategies and scenarios

The future?

Conclusions

Content

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Future Technologies Symposium, 20 August 2015

• UK retailer Argos has launched a customisable 3D printing pilot scheme which will see consumers design their own jewellery items online.

• From a newly launched Argos microsite, consumers will be able to customise a range of 10 items including bangles, pendants, rings, cufflinks and earrings. The items will be delivered within three weeks and will retail between £50 to £550.

• “We are excited by the potential for our customers to get creative in developing their own bespoke products. We are starting with jewellery, but see applications for lighting, homewares and other areas in the future.”

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• The jewellery industry is already CAD literate and aware

• The jewellery industry already uses various 3D Printing technologies extensively

• The jewellery industry is happy and comfortable with sub-contracting out the technological work

How difficult will it be?

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• Commercially viable exploitation options.

– Personalisation

– Customisation

– Individualisation

All the above may also incorporate co-design

‘Co-design encourages the blurring of the role between the end user and designer’

Strategies and Scenarios for AM

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• Design methods and data acquisition might have to be re-thought

• Potential changes or shifts to the traditional supply chain

• Outsourcing might need to be considered

• A better understanding of the volatile and very active e-commerce arena

‘Consumers can now shop on line anywhere and at any time!’

What might be needed?

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• Stasis

Stay as you are and simply add outsourced AM products into your current offering

Use AM to streamline and accelerate your design process to reduce the time to market

Improve profitability by accelerating the speed at which your cash flows

Low risk starting point

What are the adoption of AM Options?

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• Knights Fine Jewellery of Stratford-upon-Avon recently took delivery of a Precious M080

Real life example of stasis

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• Supply chain evolution

Consider transforming all or part of your supply chain to take advantage of AM

Use AM to reduce minimum efficient scales, shorten time to market and reduce WIP

Deliver your products faster and precisely targeted to your customers needs and wants

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• Product evolution

Consider becoming truly innovative by adopting and adapting your business model to the key principles of AM.

Create unique products that cannot be produced by other, traditional means

Customised, personalised and individualised products should flourish in this environment

Quickly meet, or even create customers demand for specialist and unique products.

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• Combined supply chain and product evolution

Consider sequential or simultaneous transformation of both products and supply chains

Seek to obtain both operational benefits and create new markets and demands that impair your non AM competitors ability to compete (copy)

AM represents a number of intriguing opportunities to extract available value from the AM process

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• The dematerialised supply chain option

• The overriding AM requirement – CAD data file

• Could in theory be built on any AM technology in any material anywhere in the world

• AM can = true JIT

• CAD + AM Technology + material + finishing

Does AM offer true JIT?

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• Currently requires lots of skilled labour

• Operating various technologies

• Forms a large portion of the individual part costs

• With AM the burden of cost is transferred solely to the AM technology, the raw materials and the AM technician

Manufacturing concepts to consider

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• http://n-e-r-v-o-u-s.com/The Future

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http://n-e-r-v-o-u-s.com/

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• http://www.electrobloom.com/

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http://www.electrobloom.com/

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Conclusions

There are many and varied business options and scenarios that need to be carefully considered when thinking of adopting AM into your business strategy.

We, the Precious consortium, will be more than happy to share any information, insights, thoughts and opinions with you.

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• The JIIC and School now have a Precious M080

• It will be installed in our new Technology Hub in the Autumn and we are open to discussions about accessing the technology.

• We start a new Masters Degree course in September 2016 ‘Innovative Metal Manufacturing Technologies for Industry’

Addendum

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For more information:www.precious-project.co.uk

Presenter’s email

The partners want to acknowledge and thank Innovate UK for supporting the Precious project.

http://www.precious-project.co.uk/

the business case! · to customise a range of 10 items including bangles, pendants, rings,...

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