the broadband difference lee rainie – director capital cabal, washington, d.c. june 27, 2002
TRANSCRIPT
The broadband difference
Lee Rainie – DirectorCapital Cabal, Washington, D.C.
June 27, 2002
“Oh, like you know something the Internet doesn’t know.”
The double-edged Internet
Good wire• Overcomes differences• Creates opportunities• Encourages tolerance• Revives community• Fosters creativity• Enriches cultural
production• Enhances participation
Bad wire• Erodes tradition• Creates balkanization• Reduces privacy• Destroys indigenous
cultures• Cuts back community
involvement• Encourages crime and
anti-social behavior
The big picture
• 116 million American adults are online – 61% of all adults
• >30 million children, including 73% of teenagers
• 64 million-70 million online on any given day
• 41 million online at work on any given day (55 million have access at work)
Popular activities on a typical day online
• Email – 50%• News – 24%• Surfing for fun – 21%• Hobby info. – 20%• Factoid search – 19%• Check weather – 17%• Work research – 15%• Product info. – 14%• Info. about leisure
activities – 13%
• Inst. messaging – 13%• Sports – 10%• Banking – 9%• Govt. Web sites – 8%• Play game – 7%• Medical info. – 7%• Buy a product – 4%• Job info. – 4%• Download music – 3%
How the Internet helps in everyday life
0
10
20
30
40
50
60
70
Broadband amplifies, intensifies everything
A fat-pipe effect
• Spend more time logged on
• Do more things online
• Do them more often
• Feel better about the Internet’s role in their lives
• Change the way they spend their time
Broadband changes online behavior
• Create and share content
• Multimedia use and multitasking
• Taking online activities that used to be performed offline
Broadband adoption
Number of Americans with Broadband in the HomeSource: Pew Internet Project Surveys
0
5
10
15
20
25
30
Month
Mill
ion
s o
f A
me
ric
an
s
Frequency of online use
How often do you sit down and access the Internet from home?
% of broadband
users
% of dial-up users
Several times a day 43% 19%
About once a day 30 27
3-5 days a week 17 22
1-2 days a week 9 21
Once every few weeks 1 7
Less Often * 4
Source: Home Broadband Users, Pew Internet & American Life Project February 2002 Survey, Internet users, n=507;margin of error is ±4%.Dial-Up Users, January 2002 Survey, n=1,415; margin of error is ±3%.
Demographics: Broadband v. Dial-Up
The percent of Internet users in each group who are …
Home Broadband Users Dial-Up Users
Male 56% 49%
Female 44 51
Community Type
Rural 11 24
Suburban 60 51
Urban 29 25
Education Level
High school or less 13 37
Some college 28 28
College graduate or more 59 35
Internet Experience
Online in past 6 months 1 7
Online for about a year 4 13
Online 2-3 years 21 35
Online 4-5 years 28 24
Online 6 years or more 42 20
The broadband picture: Communications activities
0
10
20
30
40
50
60
70
80
Instant messaging
0
5
10
15
20
25
Chat rooms
0
2
4
6
8
10
12
The broadband picture: Information seeking –1
News
0
5
10
15
20
25
30
35
40
45
50
Job-related research
0
5
10
15
20
25
30
35
40
Product research
0
5
10
15
20
25
30
35
School research
0
5
10
15
20
25
30
The broadband picture: Information seeking – 2
Travel research
0
5
10
15
20
25
Health research
0
5
10
15
20
25
The broadband picture: Transactions
Online banking
0
5
10
15
20
25
Buy a product
0
5
10
15
20
25
Buy travel service
0
2
4
6
8
10
12
14
16
Online auctions
0
2
4
6
8
10
12
The broadband picture: Entertainment activities
Hobby information
0
5
10
15
20
25
30
35
40
45
Browse for fun
0
5
10
15
20
25
30
35
40
45
Play a game
0
5
10
15
20
25
Adult Web sites
0
1
2
3
4
5
6
7
The broadband picture: Information producing
Share files
0
2
4
6
8
10
12
14
16
18
Create content
0
2
4
6
8
10
12
14
16
18
Display photos
0
2
4
6
8
10
12
14
16
The broadband picture: Downloading
Games, videos, pictures
0
5
10
15
20
25
Music
0
2
4
6
8
10
12
14
16
18
Movies
0
1
2
3
4
5
6
The broadband picture: Media streaming
Listen to music
0
2
4
6
8
10
12
14
16
18
20
Watch movies
0
1
2
3
4
5
Video clips
0
5
10
15
20
25
Broadband helps even more
• Ability to do my job: +17 points• Pursue my hobbies: +17 points• Ability to shop: +17 points• Manage my personal finances: +17 points• Learn new things: +13 points• Connections to family: +13 points• Connections to friends: +8 points• Connect to organizations in my local community:
+8 points• Get health care information: +6 points
Changes in time use
• 37% say their Internet use has cut their time watching TV
• 31% say it has decreased the time they spend shopping in stores
• 18% say it has decreased their time reading newspapers
• 13% say it has decreased the time they spend in traffic
• 25% say it has increased the time they spend working at home
The next broadband customers
• 40% of dialup users want it– 53% of dialup users who have 6 or more
years of experience want it– The proportion of broadband users who
are women and from households with moderate incomes will grow
• Not hard to see a day in the next 5 years when about two thirds of current Internet users have broadband
About us
Pew Internet & American Life Project
1100 Connecticut Ave. NW – Suite 710
Washington, D.C. 20036
202-296-0019
http://www.pewinternet.org/