1.GroupMembersAchsahSara DavidAustinaFrancisAtul PillaiDon LouisMary JoseSameer P

2. Mission statementWalt Disney Company is committed tobalancing environmental stewardship with itscorporate goals and operation through outthe world. 3. The Walt Disney logo is a stylized version of thefounders signature that signifies the brand name andpromises secure, cheerful and quality Americanmainstream entertainment. Aside from the regular logo, the company has adopteddifferent logos for the different products it provides. For example, the castle on a blue background version isused for Disneys movie releases. Similarly, the WaltDisney signature with world added onto the end isused for the companys holiday resorts. 4. Vision statement 5. Disney SynopsisFounder : Walt Disney and Roy Disney in 16th October 1923Industry :Mass MediaArea Served :World WideKey People :Bob IgerProducts :Cable television, publishing, movies, themeparks, broadcasting, radio and web portals.Revenue :US$40.83BillionEmployees : 156,000 6. Through the History 7. 1. 19231928: The silent era2. 19281934: Mickey Mouse and Silly Symphonies3. 19341945: Snow White and the Seven Dwarfs and World War II4. 19461954: Post-war and television5. 19551965: Disneyland6. 19661971: The deaths of Walt and Roy Disney and theopening of Walt Disney World7. 19721984: Theatrical malaise and new leadership8. 19842004: The Eisner era8.1 "Save Disney" campaign and Eisners ouster9. 2005present: The Iger era 8. May 18, 1922 Walt Creates Laugh-O-gram Films. In early 1923, the Laugh-O-gram Films wasnearly broke With the little money left . What Disney does is go out and blow it allon the most lavish film he can possiblymake, and it was called AlicesWonderland. 9. Having given up his Kansas City dreams, itseemed to Walt that there was only one way togo west. Months before the official Laugh-O-grams bankruptcy proceedings took place, Waltwas ready for the next stage of his life. It wastime to move to Hollywood. So, with his few possessions in hand -- plus hishalf-finished cut of Alices Wonderland -- heboarded the train in the last few days of July1923. I was just as free and happy, you know?he recalled. It was July 1923. So that wouldmake me 21, 21 going on 22. But Id failed. Ithink its important to have a good, hardfailure when youre young. July 6, 1925 A week before Walt marriesLillian Bounds, the two brothers put a depositdown for a vacant lot at 2719 HyperionAvenue where they plan to build their moviestudio. 10. July 25, 1925 Walt Marries Lillian Bounds. January 31, 1927 Oswald was born.. Funny howthe cartoon artists never hit on a rabbit before.Oswald, with his long ears, has a chance for a lotof new comedy gags and makes the most of them.A Famous Train Ride on March 13, 1928 Lillianhis wife remembered that famous train ride: Hewas taking about different things, kittens andcats and this and that. Well, a mouse is awfulcute, and he just kept talking about a mouse. Sothats where he originated Mickey Mouse. Walt had originally thought aboutcalling his mouse Mortimer, butLilly said, I dont think that wouldbe good for a mouses name.Lets call it Mickey. 11. The cartoon was completed on May15, 1928, and Walt set about trying to sellMickey to distributors. Meanwhile, thestaffers who had deserted him for Mintz werenow gone, and Walt could once again operate inthe open. 1929 Walt begins experimenting with musicand animation Walt decided to launch his experiments withcolor on a film that was already in the works.As he recalled, I had a black-and-whitepicture in work called Flowers and Trees. Ihad photographed about half in black andwhite. The new cartoon was a huge success, and onNovember 18, 1932, it becamethe first cartoon to win an OscarFrom the Academy of Motion Picture Arts and Sciences 12. March 16, 1934 The Academy Awards areheld at the Ambassador Hotels Fiesta Roomand Three Little Pigs wins the Academy Awardfor Best Short Subject, Cartoon. February 27, 1935 The Tortoise and the HareWins an Academy Award. March 5, 1936 Three Orphan Kittens Wins anAcademy Award 13. March 4, 1937 The Country Cousin Wins anAcademy Award March 10, 1938 The Old Mill Wins an AcademyAward. February 23, 1939 Snow White Wins a SpecialAcademy Award 14. October 27, 1954 Disneyland Premieres onABC. The Disneyland televisionshow, hosted by Walt, premieres on ABC. July 17, 1955 Opening Day at Disneyland October 3, 1955 The Mickey Mouse ClubWalt Disney Died-December 15, 1966(aged 65) Burbank, California, U.S.Cause of death-Lung cancer 15. The Brand Disney 16. Brand Value2012 brand performance* 2011 brand performance* 2010 brand performance*Brand value $15,392mBrand value $15,424mBrand value $13,436mBrand rating AAABrand rating AAA+ Brand rating AAAEnterprise value $49,680m Enterprise value $52,049m Enterprise value $44,984mValue / ent. value 31.0%Value / ent. value 29.6%Value / ent. value 29.9%Figures taken on 31st Figures taken on 31st Figures taken on 31stDecember 2011 December 2010 December 2009. 17. Brand Elements Advertisement 18. Strapline Disney uses various slogans fordifferent branches of their business.The most well known slogan is WhereDreams Come True which is used topromote their Disney World themepark. 19. Walt Disney company owns39 Hotels11 Theme parks11 Cable TV networks8 Motion picture studios6 Record labels5 Vacation resorts2 Waterparks1 Terrestrial Television Network 20. Divisions o The Walt Disney Studios o Disney Media Work o Walt Disney Parks and Resorts o Disney Interactive Media Group o Disney Consumer Products 21. SubsidiariesWalt Disney Pictures Lucas film Ltd. LLC Walt Disney Animation Studios The Muppets Studio, LLC Walt Disney Theatrical ABC Inc. Walt Disney India Ltd. ESPN Inc.(80%) Pixar Animation Studios A+E Networks(50%) UTV Software Hulu (27%) Communications Marvel Entertainment, LLC Radio Disney 22. The Four Ps of The Walt Disney CompanyPlaceThe stores are located in malls and super centres, in urbanlocations in order to for them to be visible, and they arenationally located within their theme parks where they will beheavily sought after by eager vacationing families. PromotionThroughoutThe Walt Disney Company, surfacing in theatricalproductions, books, consumer products and themeparks. Every aspect of Disney promotes not only itself butevery18 Disney other aspect as well in a circular rotation and, as RoyDisney was quoted earlier, keeps[consumers] Mickey Mouseminded. "Since Disney is a family oriented company they wantto be able to attract families of median incomes. 23. PriceTherefore, the pricing, relative to the themeparks and true to the pricing strategy is, thequickest element to change, (Hair, Lamb &McDaniel, 2008, p.49). The prices foradmission are subject to the seasons. Disneyads on television are often seen offeringpackages for round trip airfare for cheap,kids fly free, and hotel packages all toattract consumers to their parks and resorts. 24. Product competitors &Product Differentiation 25. Product differentiation Walt Disney has additional brands such asESPN, Miramax, touchstone, and Pixar. Disney stores located in malls and supercenters.Particularly in urban locations in order for them tobe visible and accessible by public. Walt Disney studio produces films through imprintsWalt Disney pictures, Disney animation, andPixar, and its marvel entertainment a top comic bookpublisher and film producer. 26. Walt Disney parks andresorts operates thecompanys popular themeparks including WaltDisney world and Disneyland. The Multiplan allowed theanimator to re-use thesame background,foreground, or anyelements not in motion,saving hours of labour 27. SWOT 28. Future Plans Finalizing new marketing initiatives in India, with thethrust on localization, interactivity and regionspecific approach. Focus on family entertainment industry Emphasizing family values and morals.