By Lawrence O’Brien

The Boeing Plex

Location: Bixby Park, Long Beach,

CA Bixby Park is 16.7 acres

in total, which is plenty of land to work with.

Contains a skate park, volleyball courts, community center, picnic area, playground, restrooms and a sports field.

Purpose: A sports complex with a facility for basketball and tennis and fields for college Long Beach Coastal University athletics.

Elements to be included Bleachers on the sports fields to seat about

3,000

Walls to be built around sport fields, with signage.

Parking lots on northern and southern ends of park.

A large concessions and merchandise area near the southern end of the park for easy access for people coming from the beach just south.

Another one of these areas inside of the new facility and another at the north end where the fields are.

A 30’ X 30’ TV screen mounted on top of facility when entering, and another one in the basketball court inside.

Indoor tennis courts. Bleachers there to seat

Advantages Located near the beach and shore.

In the middle of many streets, easy to take transit to, about 4 bus stops in the area.

Because there are sprinklers, fire pits, restrooms, and a community center already built, utilities will not be an issue.

In a scenic area.

TV screens are feasible and provide a great fan experience

The sports field is already there, only needs to have fences added.

Playground could be a great area to go to with child while other parent watches a sporting event

Skate park that is already there adds another dimension.

Disadvantages Being near those many streets could pose a

problem with out of play balls and traffic noise.

Being near ocean at times of high tides and natural disasters could be risky.

Could be an issue with crowding for the skaters who like to use the skate park during events as well as the playground for kids during large events.

Unsure if Long Beach citizens would allow the university to use Bixby Park.

Long Beach State has the Walter Pyramid, a three-story multi-sport complex that could be tough competition.

Is it Feasible?

YES, it’s feasible.

Prime scenic location

An outdoor field is

already built

Skate park, playground

and beach allows for

multiple dimensions for all

comers.

The Building Schedule

Boeing Plex Building Schedule Part 1

Event Start TimeEstimated

End

Securing Financing 4/3/2013 5/17/2013

Hire Contractors 5/17/2013 6/10/2013

Finalize Plans and City Approval 6/10/2013 7/17/2013

Lot Clearing, Soil Gradation 7/17/2013 7/24/2013

Lay Foundation 7/25/2013 9/1/2013

Framing 9/2/2013 11/2/2013

Adding Concrete 11/7/2013 12/24/2013

Installing H.V.A.C, Electric, Plumbing,

etc.1/5/2014 3/20/2014

Measure Out Courts, Seat Installation 3/21/2014 6/1/2014

Build Box Office 3/21/2014 4/10/2014

Build Locker Rooms and Restrooms 4/11/2014 5/11/2014

Boeing Plex Building Schedule Part 2

Event Start TimeEstimated

End

Creating Basketball Court Area 6/2/2014 6/22/2014

Creating Tennis Court Area 6/2/2014 6/22/2014

Build Merch Stand/Concessions 6/23/2014 7/15/2014

Install Lighting and Audio Systems 6/23/2014 7/23/2014

Install Communications Systems 7/24/2014 8/17/2014

Designing Flying High Club 7/24/2014 8/17/2014

Roofing 8/18/2014 11/18/2014

Painting Interior and Exterior 11/19/2014 1/12/2015

Install Big Screens 1/15/2015 1/29/2015

Fencing The Field 1/15/2015 2/8/2015

Installing Signage for Plex and Field 2/9/2015 2/28/2015

Creating Walkways, Flooring, Parking

Lots 3/1/2015 4/8/2015

Finalizing, Leftover Maintenance

Needs 4/9/2015 5/9/2015

Marketing Plan: General Info According to the Long Beach Government

(http://www.longbeach.gov/businesses/top_25.asp), Boeing is the number two employer for the Long Beach area.

We do a naming rights deal with Boeing, $45 million over 20 years.

Partnership with Boeing opens up opportunities; season ticket holders will get discounts off of flights that use Boeing aircraft.

If you purchase tickets in the higher price range, you get access to the Flying High Club Room overlooking the facility from the upper level.

The club will have a bar, several TVs, a grand view of the basketball court, catered food, and memorabilia of Long Beach Coastal athletics and Boeing memorabilia hung up around the room.

Non-TV Advertising Planned slogan for billboard, paper, sign ads: “Come

fly high with the Long Beach Coastal Red Falcons at the new, state of the art Boeing Plex, located at the former Bixby Park!”

The whole “fly high” initiative connects with not only the team name, but with Boeing and their aircraft.

Put those ads out on bus stops, billboards around the Long Beach area.

Take out a whole page ad space in the Long Beach Post and Press-Telegram newspapers to display the ad as well.

Select days of the week where the beach is packed and hand out those same ads on flyers.

Put up that signage near the beach so beachgoers see it and walk right up to the facility.

Come Fly High!

TV Advertising

TV ad would feature many famous Long Beach

personalities

Commercial would cut in parts of each person

saying “Come see the Red Falcons fly high at the

new Boeing Plex” while at locations such as the

Boeing Plex itself, the beach nearby, and streets

around the area.

TV ad would also cut in shots of the facility inside,

with captions during displaying the elements of

the facility.

Sponsorships

Verizon

USPS

DirecTV

Pacific Hospital of

Long Beach

Farmers and

Merchants Bank

Epson

DENSO Products

and Services

Americas, Inc.

Pouring Rights

Deal with Coca-Cola to sell only their soft drinks.

Pouring rights deal with Miller Coors

Community Work During halftime of games, children

will be allowed on the court to do some fun activities and hang out with the mascot.

Also can run some ads about how “Boeing Plex Cares”.

Bixby Community Center in the area; can work in conjunction with Boeing Plex

Bring in some of the Long Beach Coastal athletic coaches and staff to teach kids fundamentals of sport, life lessons, and fitness. We would show this in a TV spot.

Another TV spot could show staff workers from the Boeing Plexdoing cleanup around the surrounding area.

Lighting: The Systems

Arena: Para II from Sportsliter, producing 800

footcandles. Includes:

Multiple beam types.

1000w metal halide.

Ballast mounted remote.

Mounting arms.

Shutter system.

Failsafe protection.

Mounting arms.

The Systems Continued

Seats and Emergency Lighting: ASL from

Sportsliter. Includes:

Multiple beam types.

Die cast aluminum housing

900w quartz

Mounting arms.

Re-lamps without moving aiming positions

The Systems Continued

Outer Arena and Field: Integral Luminaire from Sportsliter, producing 600 footcandles:

New! 875w Pulse Start Metal Halide Energy Saving Lighting Solution

Die cast aluminum housing with isolated ballast/wiring chambers.

Integrally ballasted luminaire.

875-1500w metal halide, 1000w HPS

Lektrocote polyester finish.

Precision optics with stainless steel lens ring assembly.

Lamp support - protects against vibration.

UL1598 listed to 40°C ambient operation.

The Lighting Contractor Cupertino Electric Inc.

One of the top electrical contractors in California

They have worked on

AT&T Park in San Francisco

Staples Center in Los Angeles

Thunder Valley Casino in Lincoln, California.

Security During Events American Shield, a top California security

contractor. Provide such services as: Vehicle, Foot & Bike Patrol Event Access Ticket Takers Bags and Belonging Search Crowd Management Parking Control Parking Lot Security VIP Escorts Evacuation Planning

Local Long Beach Police officers courtside, patrolling in squad cars around the park area.

Non Event Hours Centurion Scout

The Centurion Scout is a portable, wireless communication security system that helps law enforcement monitor high-risk situations, while facilitating immediate response in the event of an alarm.

The Centurion Scout accommodates a wide range of sensors, enabling officers to choose the most advantageous approach for a particular situation.

Avigilon HD Security Cameras Stores 30 days of continuous footage using an Avigilon

network video recorder.

16 megapixel cameras provide excellent quality.

Can be monitored 24/7.

We’ll install around 12 cameras; 5 outside and 7 on the inside.

Non Event Hours Continued

Infrared Alarms, Magnetic Shutter Locks

If intruder triggers infrared alarm, the Centurion

Scout is notified to call the authorities and locks

intruder in the facility with magnetic locked shutters.

Criterion Security

Criterion protects facilities the 95 percent of the time

when they are not in use.

Duties include but not limited to preventing:

Vandalism and malicious destruction of property

Unauthorized access

Security alarms and equipment that fail to perform

Fires, severe storms, and other natural disasters

Theft

Budget

Component Cost

Lighting $ 1,000,000.00

Utility Install $ 5,000,000.00

Roof $ 15,000,000.00

Basketball Court $ 500,000.00

Seating $ 1,000,000.00

Concession Areas $ 250,000.00

Flying High Club $ 1,000,000.00

TV Screens $ 2,000,000.00

Tennis Courts $ 500,000.00

Foundation and Building $ 30,000,000.00

Security Cameras/Alarms $ 3,000,000.00

Field Fencing $ 250,000.00

Land/Permits $ 1,500,000.00

Clearing of Land $ 2,000,000.00

Insurance/Taxes $ 2,000,000.00

Total $ 65,000,000.00

Financing/Income Sponsorships:

Verizon- 2.5 mil a yr for 5 yrs

USPS- 2.5 mil a yr for 5 yrs

DirecTV- 2.5 mil a yr for 5 yrs

Pacific Hospital of Long Beach- 500k a yr for 3 yrs

Farmers and Merchants Bank- 750k a yr for 3 yrs

Epson- 2 mil a yr for 4 yrs

Denso- 1.5 mil a yr for 4 yrs

Naming Rights from Boeing- 2.25 mil a yr for 20 yrs

Pouring Rights- 100k a yr for 5 yrs each from Coke and MillerCoors

Total: 14.5 mil

Financing/Income

Donors and boosters: 7 mil

20 mil loan to be paid in 10 years to Farmers and

Merchants Bank

10 mil in capitol

500k from increasing tuition

10 mil from taxpayers and government

Total: 47.5 mil

Bibliography

http://www.longbeach.gov for info on Bixby Park,

top employers in Long Beach and general Long

Beach info

https://www.b4ubuild.com/resources/schedule/6k

proj.shtml for a model of a building schedule

http://www.sportslighting.com for info on

Sportsliter lighting systems

http://eeref.engr.oregonstate.edu/@api/deki/files/

993/=Footcandle_Recommendations.pdf for

footcandle recommendations

http://us.sourcesecurity.com/markets/hotels-

leisure-and-entertainment/application/co-3126-

ga-co-1277-ga.1050.html information on Avigilon

camera system

Bibiliography Cont’d

http://www.americanshield.com/concerts-sports-

events-security-guards.php and

http://www.criterionsecurity.com/services/sports-

and-entertaiment/ for on ground security for

events and non- event hours

http://www.centurionscout.com/ps_event.php for

info on the Centurion Scout