the blue print and beyond- creating and executing a successful marketing plan
TRANSCRIPT
![Page 1: The Blue Print and Beyond- Creating and Executing a Successful Marketing Plan](https://reader035.vdocuments.mx/reader035/viewer/2022062708/558ba1bdd8b42ae8798b4768/html5/thumbnails/1.jpg)
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Skill +
Determination doesn’t always
= Success
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Blue print – used as a reference
before and during the building
process, a plan or a guide.
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Who?
When?
How?
Getting Started
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Meeting with my E.D prior to preparing the marketing plan gives me the opportunity to understand the expectations and see if they match what I feel is realistic.
- Dawn Sigmen Friendship Village
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Who?
When?
How?
Getting Started
![Page 7: The Blue Print and Beyond- Creating and Executing a Successful Marketing Plan](https://reader035.vdocuments.mx/reader035/viewer/2022062708/558ba1bdd8b42ae8798b4768/html5/thumbnails/7.jpg)
6-month review
Determine Occupancy Goals
Project Budget
Pre-planning
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1. Situational Overview
2. Objectives
3. Strategies
4. Communications Plan
Four Components of the Marketing
Plan
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1. Situational Overview – Statistics– Competitive Analysis– Strengths & Weaknesses
2. Objectives– Based on Pre-Planning– Break it down into specific
goals
Four Components of the Marketing
Plan
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Goals should be specific and measurable.
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3. Strategies – Based on Objectives– Specific and Detailed
4. Communications Plan– Positioning– Target Market– Goals– Strategies– Timeline/Budget
Four Components of the Marketing
Plan
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Determine Who is Involved
Meet to Review Objectives and
Strategies
Develop Action Plan
Revisit Plan Throughout the Year
Execution
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Examples of Obstacles/Challenges
– Research– Goals– Strategies
Obstacles/Challenges
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1. Attrition has been unusually high.
– Research– Goals– Strategies
Obstacles/Challenges
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2. New competitor enters the market.
– Research– Goals– Strategies
Obstacles/Challenges
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3. Apartments are not in ready to show condition.
– Research– Goals– Strategies
Obstacles/Challenges
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4. Sales goals have not been met.
– Research– Goals– Strategies
Obstacles/Challenges
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– Importance of Having a Plan
– Consider Timing and Who’s Involved
– 4 Components– Execution
Summary
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Skill +
Determination
+a Plan
= Success