The Birth of PIONNIER

• Pionnier Roofing was formed in year 2008

January and the 1st Plant was

commissioned in April 2008. @ Palakkad

Dist., Kerala State.

•The Force behind the foundation :

•Mr. SAJI C – Ex-Lafarge Roofing -

Industrial and Manufacturing Head. Has

20+ yrs of experience in Roof tile mfg.

• Yours truly : Dinesh Nataraj - Ex-Lafarge

Roofing - Regional Sales Head and Roof

Trainer. Was the 1st employee of Lafarge

joined in July 1998 as a Plant Manager

•Mr. Vinayakumar – A Civil Consultant

and Contractor who constructed Lafarge

Roofing Factories in Kerala & Bangalore.

MARCHING TOWARDS THE

OBJECTIVES

• The objective was, only to move forward

with our VISION, MISSION & PHILOSOPHY.

• Our VISION : To be the most Favourite and Preferred provider of High

Quality Roofing Tiles, Fittings and components in India through, Sustained

Quality policy and Immaculate back up service.

•Our MISSION : To be the leading manufacturer in this industry by 2018 having

multiple plants closer to market and outperform competition by innovation and

customer satisfaction.

• The Pionnier Philosophy : COMPETE WITH OURSELVES and also

believes firmly that Competition is GOOD but Rivalry is BAD.

AS A RESULT YOU CAN SEE WE CLEBRATED OUR

ACHIEVEMNTS.......

CELEBRATION OF PRODUCITON

ACHIEVEMENTS..

• In the year 2008 the First Production Achievement was the

Birth of :

CELEBRATION OF PRODUCITON

ACHIEVEMENTS..

• In the year 2010 the Second Production Achievement was the Birth of

CELEBRATION OF PRODUCITON

ACHIEVEMENTS..

• In the year 2013 the Third Production Achievement was the Birth of :

CELEBRATION OF SALES

ACHIEVEMENTS..

• As of now we have Covered more than 10 Lakhs Sqr. Mtrs of Roof in

the Region of South and Western Indian Markets.

• It is indeed an great feeling and a moment of PRIDE for All of Us.

• It was certainly not an easy task despite the fact, that we were facing the

World No. 1 Brand with a 10yrs of market presence in India and with a

Global Support.

• Although, not BIG but we had and have a very strong TEAM with a power

to resist and sustain any tough conditions.

PIONNIER’s Major Achivement

Our Major Achievement was to get associated with

fantastic Key Influencers such as Architects,

Designers, Engineers, Buliders and Dedicated

MARKETING PARTNERS.

By taking this opportunity we Wholeheartedly

Acknowledge the patronage of Consultants and efforts of

every Marketing Partners and Dealers who worked with us

relentlessly to achieve our set objectives.

• In GOA we have successfully completed many Large & Medium sized

projects. Below are some of the prestigious projects in the Pionnier fold.

In most of the projects, the clients took a very calculative and careful

decision in awarding us the orders after understanding, the complete

technicalities of the product, it’s design and our expertise.

Apart from the Large & Medium size projects we have roofed many large

sized individual residential projects standing as our testimonials in Goa.

• In the year 2015 we have many projects in the Pipe Line and by the end

of the year we have targeted to cover at least 50000 + Sq. Mtrs of roofs.

GOA MARKET ACHIEVEMENTS..

GOA PROJECTS to name a few...

No. PROJECTS AREA in sq.mtrs

01 RIVIERA FOOT HILS, ARPORA ( year2010/11) 12000

02 SALGAONKARS – Hotel Management Institute @ Nuem of International Standards (year 2012/14)

11000

03 RED STONE BUILDERS (year 2013-14) 5000

04 GOMES DEVELOPERS (year 2013) 2500

05 SATADHAR BUILDERS (year 2012/13) 2500

06 MILROC GREEN EARTH DEVELOPERS ( year2014) total 40 Villas 500 sq. Mtrs as of now supplied

5000

07 08

RIVIERA – GARDENIA (7500 sq.mtrs.) supplied – Both the projects started in 2014.... RIVIERA – SAPPHIRE (4000 sq.mtrs) supplied -

6000 4000

GOA PROJECTS to name a few...

No. PROJECTS AREA in sq.mtrs

09 RIVIERA – ALANKAR Mapusa - (700 sq.mtrs. Supplied)

1500

10 GOAN REAL ESTATE CONSTRUCTIONS Pvt. Ltd. – Aldeia De GOA – (1000 sq. mtrs supplied)

15000

11 L & L Builders Pvt. Ltd., Navelim, Margao. 4500

12 Nanu Estates Pvt. Ltd., Betalbatim, Margao. 2500

13 Mario Fernandes & Company, Bestora, Mapusa 4500

14 Terranova Real Estate Goa Pvt. Ltd., Panjim. 1000

15 16

Nitin Developers, Panjim. Rudhra Developers, Margao

600 550

The PIONNIER’s POSITION

In spite of the general sluggishness in the market, demand for the

company’s Endurer, Sakura and Eterna brand roof tiles has always

been on the rise which has prompted the group to expand capacity .

Pionnier Roofing is now positioned as the No 2 player in this

industry with millions of Roofs covered with Pionnier Tiles.

Pionnier Roofing is equipped itself with 03 plants and can meet the

ever increasing demand now from South, Western and Central Indian

markets.

Technical Presentation

HISTORY OF ROOF TILES

•From the time of the earliest cave dweller, enough to eat and protection

from the elements has been the sum total of man’s basic needs. In the

history of human progress through the ages, and of latter provision of a

roof over his head remains his principal preoccupation…………….

• Shelter is one of the basic necessities of life. Man has strived to evolve

better roofing solutions that will withstand the test of time.

HISTORY OF ROOF TILES

His ingenuity was put to greatest test when he

moved away from the cave and then from Palm

Leaf or Grass Hut, Log Cabin, mud brick adobe

to today’s sophisticated building techniques –

his problems were

----------------to keep out the rain

----------------fire proof and strong roof

4000 - 2500 BC

Fired bricks in Mesopotamia

Cement mortar in the Pyramids

First earthenware tiles made in China, over and under style similar to the tiles bought to Britain by the Romans 3000 years later

10th century Roman

Tegula, York, UK

Tegula romaine, 10e

siècle, York, R-U

13th century Plain Tile with

nibs, UK

Tuile plate à nez

d’accrochage, 13e siècle, R-

U

Roman

Tegula/Imbrex

Tegula/Imbrex romaines

500BC Babylon

500 av. J-C Babylone

HISTORY OF ROOF TILES

Concrete Tiles 1824 Modern cements

1844 First concrete tiles, Kroher in

Bavaria, 125/day

1882 Interlocking tiles

1919 Redland built their first concrete roof

tile factory in UK

1924 Marley start in the UK

1950+ Big expansion (post war

European renovation)

1954 Braas opened first factory in Germany

1980+ Plastic Coatings

1990+ Growth in new markets China, Brazil.

Clay Tiles C17-19th

Marseille and Portuguese tiles

transported worldwide as ballast

to mid C19th

“Middle Ages” Products and

Technology, Keymer started

production in 1740

mid C19th

Automation

1970s

Full Automation under way

led by France 1980s

H-Cassettes

• 1844 – Basel mission factory Jeppu, Mangalore

•1868 – Albuquerque Factory Mangalore

• Basel Mission factories in Calicut

Region, Kudroli, Palakkad Dist, Malpe...

• 1920 More Factories in central Kerala

regions and Factories in Gujart State.

•1996 Redland Comtrust – Glazed Tiles

•2003 – Lafarge Bangalore plant

•2008 - Pionnier Palakkad Plant

•2011- Pionnier Halkarni Plant

•2013- Pionnier Kasaragod plant.

•2014 – Monier Nashik Plant.

• Concrete tiles consist of : Sand (~70%)

Cementitious component (~20%)

Water (~9% )

Pigment (~1%)

other minor additives.

• The main constituents are pre-processed before they enter the factory and are therefore significantly higher in cost than clay raw materials.

• Strength is developed by a chemical reaction between

the cement component and water. Strength continues to increase for several years.

What is a concrete tile?

The main manufacturing methods for concrete tiles in are

◦ Extrusion

◦ Wet pressing

◦ Hand made

Other techniques include

◦ Core moulding Casting

◦ Vibration moulding

Normally tiles are produced using Pressing Technology or Extrusion.

•Extrusion is a simple technique by which, the wet mix of sand and cement is extruded through an orifice in the shape of the tile and the under side is formed by the pallets.

•The roller and slipper gives the shape of top surface. The Tiles produced with this technology can not have any projection on the top surface like clay tiles.

• Variety of profiles for diverse living spaces and distinct regional needs Wide range of colours and shapes.

Profiles from Pionnier

Three distinctive profiles- only pionnier can offer

Centre roll

Height 37mm

width 76

Valley 60 mm

Centre roll

Height 39mm

Width 115mm

Valley- 30mm

Centre roll

Height 36mm

Width -112mm

Valley- 37mm

Test Parameter Test Frequency

1.1 Tile Body Raw Materials Optimix describes materials and methods [Toolbox]

sand grading

Organic content

Sand or sand blend fed into concrete mixer Silt content

once per shift + once per recipe change in shift

a:c, a:p ratios Optimix describes materials *** Good Practice “Mixing and Batching” describes process

application rate Release agent

Distribution

once per shift + once per profile change in shift

6-point-thickness

Profile

tile weight

knife cut position relative to pallet

nail hole position and size

Wet tile

appearance

start up of shift or profile + (every hour running for Tool Steel Tooling)

1.2 Slurry application rate distribution

start up of shift or profile + every hour running

1.3 Coating application rate

distribution

start up of shift or profile + every hour running

1.4 Mature tile

length

hanging length

once per shift + once per profile change in shift

stacking properties once per shift + profile

shunt and linear cover

gapping on roof

permeability

depalleting strength

once per shift + once per profile change in shift

Quality

Controls

Tile performance over time, general view

0

20

40

60

80

100

120

0 5 10 15 20 25 30 35Age (years)

Perc

ieved

qu

ali

ty

Tile is new, polymer coating okay

Polymer coating is failing

Slurry is exposed

Slurry is failing

Tile body is exposed

The minimum pitch of a tiled roof is determined by its ability to keep out the weather.

Pitch and Batten

spacing-importance

What is the life of Slurry Coating.

The Slurry coating will be eroded in the range of 10-15 microns per annum. In such case our tiles with a coating thickness of 500-750 microns can last almost 35 to 40 years.

What is the Life of Efflorescence Preventive Coating?

The gloss of clear coat can be lost due to UV in Sunlight and due to dust sticking to the surface of the coating. The Maximum life of this coating is 5 Years in Indian Tropical climate.

What is the Life of Roof Tile?

The Tiles will give sound performance for more than 75 years and probably a lot longer.

FAQ

Comparison of Regular Concrete

Tile Profile and ETERNA.

Centre roll – 123mm

Height 26 mm

Centre roll -112mm

Height 36mm

Comparison of Regular Concrete

Tile Profile and ETERNA.

Regular Profile

ETERNA

PIONNIER ROOFING STARTED ITS FIRST PLANT IN THE YEAR 2008

PIONNIER ROOFING CO.

10/569, CANAL PIRIVU

PAMPAMPALLAM PO

KANJIKODE,PALAKKAD,

KERALA

PRODUCTION CAPACITY 5000 TILES/SHIFT @100% EFFICIENCY

PRODUCTION CAPACITY 3500 TILES/SHIFT @ 100 % eFFICIENCY

PIONNIER ROOFING started it’s 2nd PLANT in the year 2011 @ MIDC Halkarni, Chandgad Taluk, KOLHAPUR

Dist., Maharashtra.

PRODUCTION CAPACITY/SHIFT 16800 TILES@100 %EFFICIENCY

PIONNIER ROOF TILE INDIA Pvt. Ltd started the 3rd PLANT in the year 2013 @ KINFRA Industrial Park,

Kasaragod Dist., KERALA. Nr. Mangalore.

T H A N K - Y O U.