the big switch energy efficiency and behaviour change
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The Big Switch Energy Efficiency and Behaviour Change Dr Richard Plenty & Terri Morrissey Directors This Is Ltd www.thisis.eu Dave Connolly Energy Entrepreneur www.frontlineenergy.co.uk. - PowerPoint PPT PresentationTRANSCRIPT
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The Big SwitchEnergy Efficiency and Behaviour Change
Dr Richard Plenty & Terri Morrissey Directors This Is Ltd
www.thisis.eu
Dave Connolly Energy Entrepreneur
www.frontlineenergy.co.uk
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‘To those who will not have the benefit of two billion years accumulated energy resource’ ...
David JC Mackay Foreword to ‘Sustainable Energy - without the Hot Air’ On the impending transformation of our energy system
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The importance of energy
Life expectancy
Quality of life
Standard of living
Freedom and Choice
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World Demand increasing... New sources required ...
Most new energy from outside OECD Greenhouse gas emissions
Still primarily fossil fuels Massive investment necessary
Energy the main source Security of supply?
Energy Matters
From World Energy Outlook 2008 and Mackay ‘Sustainable Energy without the hot Air’
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CO2 has increased dramatically
CO2 is still increasing
Global temperatures have risen
This may well result in climate change
‘If carbon dioxide continues to increase, the study group finds no reason to doubt that climate changes will result and no reason to believe that these changes will be negligible’ US National Academy of Science Report 1979
Climate Matters
See e.g. http://co2now.org/ for detailed information
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Consensus view CO2 causes warming: but climate complexity fuels debate
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Energy the driving force for global development
BUT based on fossil fuels, a finite resource
It will probably become increasingly expensive Security of energy supply is an issue Highly probable fossil fuels change the climate
We are faced with a challenge
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What will change - resources
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Possible Energy Scenarios*
ScrambleNations secure energy resources for themselves. Policymakers pay little attention to curbing energy use – until supplies run short – and greenhouse gas emissions are not seriously addressed until there are major climate shocks.
Blueprints Growing local actions lead to cross -border cooperation to address the challenges of economic development, energy security and environmental pollution. A price on CO2 is applied to a critical mass of emissions giving a stimulus to the development of important clean energy technologies and energy efficiency measures.
... Blueprints seen as much more likely to be successful
What will change – politics
* Shell energy scenarios till 2050
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What will change – behaviours
‘Safe’ levels would require 1ton Co2e /person on average by 2050 ... big changes needed*
*Source: Discussion on Page 15 of Mackay ‘Energy without the hot air ‘
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Awareness of personal impact on carbon will grow
Activity Co2 e Kg
Travelling a mile for a New Year reunion a Cycling powered by bananas b. Cycling powered by asparagus c Cycling powered by cheeseburgers d Driving in a small efficient car (2 people) e Driving in an average car London to Glasgow return f Plane (economy) g Large 4 wheel drive h Train Daily tasks i Using a mobile phone 1 hour for a day j 100w incandescent bulb left on for a day
Our QUIZ
Rank order these activities from 1-10 (highest to lowest) in terms of carbon impact
Source: How bad are bananas Mike Berners-Lee
1100 1500 2
120 3
3.4 4
2.8 5
1.4 6
0.26 =8 0.26 =80.71 7
0.065 10
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What will change – efficiency
‘By 2030, energy efficiency and behaviour change will offset more CO2 than all the new wind, solar and alternative energy generation methods combined’ World Energy Outlook, 2009, IEA/OECD
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Climate Minister launched a government report;
“Energy Efficiency: The Untapped Business Opportunity”
Energy efficiency – example ofan immediate opportunity
Poor energy efficiency is costing UK businesses more than £6bn a year
Each one of us sitting here is contributing to the £6bn;
Or ... We are all sitting on a pot of untapped money – only last month a new £550m scheme launched
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Building efficiency a good place to start
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Making a building sustainable
Energy usage
24 hours
–Technology PeopleData
2. Optimise the technical system Review technology, plant and how its managed
3. Optimise the social system Attitudes and behaviours
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We are still seeing this ...
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Dem
and,
kW
Fri 11 Feb 11 Sat 12 Feb 11 Sun 13 Feb 11 Mon 14 Feb 11
Tue 15 Feb 11 Wed 16 Feb 11 Thu 17 Feb 11
Questions
Overnight and weekend base loads?
Plant left running 24/7?
‘Slope ‘ at start and end of day?
How is the building occupied?
How is the building being used?
What feed in tariffs and soft loans are now available?
Are clients motivated by reputation?
Have we looked at alternative ways of cooling the building?
Typical savings may be 20% technology, 20% behaviours
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Steam leaks ...
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Unlagged pipes ...
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Control Systems BMS or Time Clocks providing “Automation” The BMS can make the largest impact on energy
Operational Training for Site Engineers Operate and maintain plant Replace plant and equipment They understand the building
Managing the technology
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“The behaviour of the occupants of a building can have as much impact on energy consumption as the efficiency of equipment”
World Business Council for Sustainable Development 2007
Optimising the social system
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Question: How do people influence energy consumption and efficiency in a building?
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Example: Don’t realise the impact
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Example: Don’t bother to take action
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Example: Can’t persuade others it matters
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Example: Sabotage to make things easier
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Example: Don’t realise consequences
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Typical Barriers • Convenience• Comfort• Control• Can’t ...
Typical Enablers
• Awareness of the problem • Understanding ‘how to’• Personal consequences are positive• Can ...
see that it really matters
see that it really matters
Barriers and Enablers to change
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Developing awareness is critical ...
Source : BPS Going Green Survey 2010
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Ignorance is Bliss....Rejection of anything differentIncreased awareness of issuesEmotional awarenessUnderstanding impact of behaviour on others Re evaluation of self in relation to feelings about issuesBelief one can change
Experimentation with new behaviours
Rewards and incentives for changeAvoidance of triggersDevelopment of support networks
Pre Contemplation
Contemplation
Preparation
Action
Maintenance
Awareness is the starting point for behavioural change – Prochaska Model
Where are you on this model?
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Tips for increasing awareness
Explain what and how • Build a coherent and forceful narrative - not ‘going without’ but’ being smart’ Emphasis cutting meaningless ‘waste’. People don’t like wasting things
• Make it fun, personal, relevant, not a higher moral duty. Most people take action to lower bills (59%) Only 15% take action for future generations
• Don’t forget to explain ‘how to’
Take feedback to a new level • Show overall picture but also target to individuals and teams
• Specific, relevant, continuous, close to device, real time (e.g. smart meters)
• Act on results and encourage people to do things for themselves
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In Summary
The Big Switch is coming ... the Global Energy System will be transformed .... increasing awareness is critical - there will be many new opportunities for psychologists for new business – and social contribution - especially working with technologists and leaders
Learn from others ... Adopt existing good practice and don’t reinvent the wheel ... Understand supports such as Carbon Trust ; Siemens ... £550m Green Finance Deal; Affordable finance for UK businesses
Are we as business psychologists sufficiently involved?
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Thank You
Dr Richard Plenty completed a first degree in physics before converting to business psychology and has always been interested in the interaction between science, technology and human behaviour. He is Managing Director of This Is www.thisis.eu , an organisation and leadership development consultancy which focuses on supporting large scale, complex strategic change. Richard is on the Board of the ABP and a Fellow of the Institute of Ergonomics and Human Factors.
Terri Morrissey, Chairperson of This Is, holds a degree in psychology from University College Dublin (UCD) and an MBA from Fordham University in New York. She started her career as a psychologist in a multidisciplinary team researching the impact of the built environment on behaviour. Most of her career has been focussed on bringing about behavioural change with organisation leaders. She is based in Ireland and a past member of the ABP Board.
Dave Connolly is an energy entrepreneur. Prior to setting up Frontline Energy and Environmental with Fintan Lyons in mid 2007, Dave worked in oil and liquid petroleum gas distribution with Esso, and as sales director with Hochtief.. Dave believes that as many as 70% of mid-large clients want to do something on energy and sustainability, and just need assistance from outsiders to win the internal debate and map the course of action.