the big list checklist - business coach for entrepreneurs ... · want and need it, everyone wins:...

1www.RevenueBreakthrough.com | [email protected] | 800-208-0913www.SwapMyOffice.com | [email protected] | 866-200-6945

CHECKLISTTHE BIG LIST

24 Ways to Build a Big, Awesome, Lucrative List

Linda ClairePuig

Monica Shah


Whether you’ve been in business for 15+ years or are just now incubating your first idea, you know without our having to tell you that being in business isn’t always strawberries and whipped cream. It certainly hasn’t been for either of us! Though we both run highly successful businesses today, we’ve had our share of challenges throughout the 35+ combined years we’ve been in business.

In case you are new to us—Monica helps business owners double their incomes in 12-18 months by teaching them crucial Money, Marketing and Sales Training. Linda helps entrepreneurs create more freedom and balance by being able to travel the world, swap their homes and offices, and make money from their newsletters (see more about us at the end of this document). Now back to you. As a business owner, it’s important to keep moving forward when ideas go south and things don’t work out as imagined. But there’s value in looking just a little more closely at what specifically hasn’t worked (or isn’t working). When you can pinpoint the issue, you can start overcoming it.

So here’s a little assessment to help you do just that. And, while this focuses on what’s NOT been working, we promise that on the other side of this is a way to turn any and all of it around!

CHECKLISTTHE BIG LIST

24 Ways to Build a Big, Awesome, Lucrative List

Hey, Linda Claire Puig and Monica Shah here.

MonicaShah

Linda ClairePuig


Read these 12 common solopreneur experiences and place an X by the ones you’ve experienced.

Start here.

1. I spent a lot of time creating an amazing online course, but only a couple of people signed up for it.

2. I have an idea for a product or program but no idea how people would find out about it.

3. My clients rave about my work, but when I try to sell something online, no one buys.

4. I’m tired of working just one-on-one with people, but don’t know what to do differently.

5. I paid to have my website Search Engine Optimized, but I rarely get clients from my website.

6. I have an opt-in box on my website, but hardly anyone ever signs up for my list.

7. I’m tired of doing only local work, but I don’t know how to take it national or international.

8. I spend a lot of time on Facebook and other social media, but I rarely get any clients there.

9. My newsletter doesn’t work…it doesn’t get me new clients.

10. I create new programs and services, but the people on my list have either not bought them or aren’t interested.

11. I tried advertising my program online (e.g., Google, Facebook), but sold none.

12. I advertised in local newspapers and on community bulletin boards. While a few people signed up, this isn’t nearly the impact I was hoping to have.


No, really! Stand up and shake your hands, your arms, your feet, your legs, your booty!

We know from our own experiences that even ONE of these situations can feel awful—much less several.

You could feel discouraged, like you don’t have much to show for all the time, energy and money you’ve put into a project, or your business as a whole.

You could feel your enthusiasm eroding or, even worse, your confidence that you can create the lifestyle you want with your business.

You’ve heard what all the “gurus” seem to say—that clients and money will come pour-ing in if you just make great videos, create a fabulous online course, find your niche, write a book, give a speech, etc., etc., etc.

Here’s the thing: It’s a lie. And it’s a lie that creates another lie.

Now, it’s not intentional. Our colleagues who teach such topics are sharing excellent strategies. There’s just one key piece that’s missing.

Want to know the BIGGEST reason those strategies aren’t working for you (at least not the way that brings a deluge of clients and money)?

Not enough people know about you.

Not enough people know about your programs or your groups or your services or your books or your products or, or, or…

Increase the number of the RIGHT types of people laying eyeballs on your emails, and you vastly increase the money-generating (and impact-generating) possibilities for every product, service or program you create.

OK, now shake that off.


But here’s the rub.

Instead of telling ourselves, “I need more eyeballs on my emails,” this is what we say:

“People aren’t buying my things because I’m not good enough. I’m not a good enough marketer. I’m not a good enough salesperson. I’m not a good enough writer. Maybe my program and services aren’t even good enough. It’s all my fault.”

In other words, you think the problem is YOU.

And believing THAT confidence-destroying thought is true poison.

The truth is, it’s a numbers game.

When you put enough of the right people in your email database (or “on your LIST”), you give yourself more and more power to create a wildly successful business and the life you envisioned when you went into business for yourself.

Now, this isn’t “new news” for some of you. But exactly how to build a big list of the right types of people often feels out of reach for many solopreneurs. We hear that from clients ALL THE TIME.

For some, list-building is seen as too complex or time-consuming. For others, it’s seen as something only the “big players” can do. Or only extroverts. Or people with lots of money.

No, no, no and no!

Let us be clear here: Big list growth is something everyone can achieve. Period. End of story.

If two artistic introverts like us can do it—anyone can!

Now, we’re not saying that everyone has to have a MASSIVE list. But we ARE saying, in order for you to have the business (and the life) you want, you need to have an email list that will support it.


And when your list grows, every marketing vehicle that you use to build your business has greater impact.

To give you a place to start when thinking about and planning for your own list growth, we’ve put together a checklist of 24 ways to grow a big list full of awesome people—and these are just some of the ways.

See which ones you’re already using and look for ones that can ramp up your list growth even more.

The reason we know these strategies work is we’ve used them all! And we both started out with small lists (and small income). Linda started

with 400 because she bought a business. It grew in very small ways for about 5 years until she began utilizing these 24 strategies.

Monica started with 0 and jumped into list-building right away. Today we both have many tens of thousands of wonderful people on our list—and these lists are growing all the time.

So we know these strategies work, and we’re super happy to share them with you!

We know that when you get your precious work out in big ways to the people who want and need it, everyone wins: all the people you’re able to help, YOU, your family, your community.

Best yet, you get more confident and can create the business you WANT—not one that’s draining you and causing you to question your abilities and your worth, but one that funds your lifelong dreams and enhances your life.


24 Ways to Build a BIG, Awesome, Lucrative List

Set It & Forget It1. Create a signature block that includes a link to a juicy opt-in freebie. It

shows up every time you email someone.

2. Put the opt-in for your main free gift prominent on your homepage, but also on every other page of your website.

3. Place your freebie offer and a URL on the back of your business card.

Guest & Grow4. Be a guest interviewee on a podcast or radio show.

5. Be a guest author on other blogs.

6. Speak on others’ stages and collect business cards.

Expert Status7. Create videos and post to YouTube and other video channels.

8. Develop a teleclass and invite your target market to it in dozens of ways.

9. Write articles and post to your blog and article directories.

Buddies with Benefits10. Do a webinar for a colleague’s community (full of your ideal

audience).

24 Ways to Build a BIG, Awesome, Lucrative List


11. Offer a juicy freebie to a colleague’s community (and do the same in re-turn).

12. Ask close colleagues for introductions to other potential partners.

Spread the Impact13. Create a launch that many partners will promote.

14. Hold a contest to see which partner sends the most opt-ins (increases overall opt-ins).

15. Create viral videos—always include a link to a free gift.

The Party that Pays16. Be a speaker on an interview series (aka telesummit) and offer a

free gift.

17. Host your own telesummit.

18. Get other organizations to promote your telesummit.

Give & Gain

19. Be a contributor on an online giveaway event.

20. Host your own giveaway.

21. Give your freebie away on social media (requiring an opt-in).

Friendly Fun22. Issue participation challenges on social media that require an opt-in to

play.

23. Create opt-in-oriented events on social media platforms and invite your ideal audience.

24. Utilize boosted posts and/or advertising, and always drive to an opt-in page.


So there you have it: 24 proven strategies to grow a big, awesome, lucrative email list.

Don’t worry...we’re not suggesting that you put all 24 into action today!

And for some of them you might be wondering: I don’t know how to do this! What’s the process here? That’s OK, stick with us. We have an amazing program called: Big Awesome List—

where we’ll take you by the hand and show you step by step how to do each of these techniques.

Imagine, for a moment, what you could do with a big, awesome list of people interested in what you do, what you think, what you offer.

What would YOU do? Would you use your list to fund a lifestyle of travel and exploration, like Linda has? Would you use it to build a powerful 7-figure business like Monica has?

What’s possible for you when more people—MANY more people—know about you?

We want that for you, too. And we’d love to give you even more information on how to make that possible. Take you by the hand and walk you deeper into some of these steps.

The easiest way to do that is to actually talk to you—in such a way that you can see our faces and hear our voices!

So we are doing livestream training—that’s a live video training. And you are cordially invited! We know that the fastest way to make a bigger impact and get exactly what you want is to fill your programs and offerings. So we created a training on exactly that.

Please join us on Wednesday, June 22, at 1 pm Pacific (4 pm Eastern) for a live, 2-hour video workshop called:

“Find More Clients FAST Formula: Step-by-Step Strategies to Create an Endless Supply of Leads that Become Ideal Clients and Fill Your Programs.”

Here’s more information about us:

Monica ShahRevenue Breakthrough Founder and President

Monica Shah, Money and Marketing Expert, Kellogg MBA grad, and business professor helps business owners double their income within 12-18 months. She is passionate about helping them monetize their businesses to create their dream lifestyles. Revenue Breakthrough is Monica’s 2nd company and now has an annual revenue of over $1 million. Her corporate and teaching background allow Monica to show business owners how to step into their role as the CEO of their businesses. She shows them the HOW, every step of the process to grow their businesses to the next level, without going broke or crazy in the process. Monica is the author of Getting Rich: You’re Doing it Backwards and the Money Magnet Kit. She is also the creator of The Money Club, a program that combines business, marketing and money strategies to teach business owners the essential foundations they need to create six-figure businesses and beyond.

You can reach Monica’s team at:www.RevenueBreakthrough.com | [email protected] 800-208-0913

Linda Claire Puig Founder of 6-Figure Newsletters and Swap My Office

Linda Claire Puig is an internationally recognized marketing expert who helps solo business owners develop profitable relationships and portable online businesses.

Linda runs her own business on the road as she travels all over the world. Among other adventures, she’s experienced Norway’s majestic northern lights, danced tango every day in Buenos Aires, walked the highlands of Ecuador and lived half a year in a medieval Italian village.

Her 6-Figure Newsletters division provides done-for-you newsletter articles and comprehensive do-it-yourself training, while her Portable Profits division provides training and coaching to help travel-loving entrepreneurs take their business on the road with them.

Linda is also the founder of Swap My Office, a global home exchange community for entrepreneurs. Linda is an award-winning journalist and writer for the past 30 years, and her articles have appeared in newspapers, magazines and newsletters around the world.

You can reach Linda’s team at:www.SwapMyOffice.com | [email protected] 866-200-6945

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the big list checklist - business coach for entrepreneurs ... · want and need it, everyone wins:...

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