the best of l.a. county · social media measurement (12/31/19). base: core market zips. source:...
TRANSCRIPT
So CAL NEWS GROUP | THE BEST OF L.A. COUNTY
MULTIMEDIA SOLUTIONS
THE BEST OF L.A. COUNTY
So CAL NEWS GROUP | THE BEST OF L.A. COUNTY
DESIRED CONTENT
MASSIVE, SCALABLE
REACH
360° SOLUTIONS A LA CARTE
Covering the best of Los Angeles County, the Daily News, San Gabriel Valley
News Group, Press-Telegram, and Daily Breeze extend from the San
Fernando Valley to the north, the San Gabriel Valley to the east, to the coastal
areas of the South Bay/Peninsula and Long Beach communities.
These award-winning publications are part of the 11-newspaper Southern
California News Group (SCNG), one of the largest local news organizations in
the four-county Los Angeles region. SCNG newspapers, websites and specialty
publications maintain a position as the most-trusted sources of local news
and information throughout Southern California, serving nearly 300 distinct
communities.
Local Brand Leaders WHO WE ARE
2
1,658,130 Total
Households
5,019,091 Total
Population
$122.8B Consumer Spending
$148.1B Total Effective Buying Income
Sources: March 2020 AAM Quarterly Data Report. Readership calculated at 2.8 readers per copy. Google Analytics 2020 Q2 monthly average (Apr-Jun).
Unique visitors may include duplication. 2020 Claritas 360 demos. Core Market zips used in demo analysis. Effective Buying Income is defined as money
income less personal tax payments or “disposable” or “after tax” income.
So CAL NEWS GROUP | THE BEST OF L.A. COUNTY
28
Daily
265K Sunday
438K
Average Readership
221K
353K
Social Media Traffic
Desktop
1.3M Mobile & Tablet
4.7M Total
6.0M
Monthly Unique Visitors
Desktop
3.4M
Mobile & Tablet
8.0M
Total
11.4M
Monthly Page Views
SERVING THE COMMUNITY SINCE 1894
SCNG - L.A. County
3
Daily
95K Sunday
157K
Circulation
Sources: March 2020 AAM Quarterly Data Report. *Daily = Tues.-Fri avg. Circulation includes print subscribers, print single copies, eEditions, digital non-replicas, and other paid/qualified/verified circulation. Readership calculated at 2.8 readers per copy. Google Analytics 2020 Q2 monthly averages (Apr-Jun). Social media measurement (12/31/19).
So CAL NEWS GROUP | THE BEST OF L.A. COUNTY 4 Base: Core market ZIPs. Source: Claritas 2020.
SCNG - L.A. County Group
Market Daily News
Market Daily Breeze
Market Press-Telegram
Market SGV News
Group Market Total Population 1,658,130 1,950,694 885,895 1,053,579 1,137,818 Female 51% 50% 51% 51% 51% Male 49% 50% 49% 49% 49%
Age 17 & Under 21% 21% 21% 22% 21% Age 18-34 24% 24% 22% 25% 25% Age 35-54 27% 28% 27% 27% 26% Age 55-64 13% 13% 13% 12% 13% Age 65+ 15% 14% 16% 14% 16% Average Age (in yrs.) 39 39 40 38 40
Avg. HH Income $111,981 $113,173 $123,515 $98,370 $113,000 Any College+ (age 25+) 62% 62% 67% 59% 60% Own Home 55% 54% 53% 51% 62%
Married (age 15+) 48% 48% 50% 45% 49% HHs w/ Children 17 & Under 38% 38% 36% 39% 40%
Hispanic Population 47% 45% 38% 51% 56% White Population. 29% 37% 29% 22% 21% Asian Population 15% 11% 19% 15% 18% Black/African-Am. Pop. 6% 4% 9% 9% 3% Other Population 3% 3% 5% 4% 2%
Affluent Demographics
So CAL NEWS GROUP | THE BEST OF L.A. COUNTY 5
OCRegister.com 16,180,525
DailyNews.com 4,421,740
SGVTribune.com 1,351,270
WhittierDailyNews.com 730,791
PasadenaStarNews.com 1,097,376
PressTelegram.com 1,453,253
DailyBreeze.com 2,298,202
PE.com 5,102,520
DailyBulletin.com 1,520,616
SBSun.com 2,581,265
RedlandsDailyFacts.com 619,403
6,626,118
2,789,001
688,789
344,664
497,009
699,122
955,668
2,135,167
689,392
1,123,393
329,224
SCNG TOTAL 37,356,962 16,877,546
PAGE VIEWS USERS
Source: Google Analytics 2020 Q2 monthly averages (Apr-Jun). Unique users may include duplication.
Extensive Online Network MONTHLY TOTAL VISITORS: 16.9M | MONTHLY PAGE VIEWS: 37.4M
Ventura County
Los Angeles County
San Bernardino County
Riverside County
Orange County
So CAL NEWS GROUP | THE BEST OF L.A. COUNTY 6
2020 Q2 Average Monthly Page Views & Increase vs 2019 Q2
*Inland Empire News Group includes The Press-Enterprise, Inland Valley Daily Bulletin, The Sun, and Redlands Daily Facts. *San Gabriel Valley News Group includes Pasadena Star-News, San Gabriel Valley Tribune, and Whittier Daily News. ** SCNG 37.4M page views include 11 dailies’ websites and do not include ExcelsiorCalifornia.com. Source: Google Analytics 2020 Q2 monthly averages (Apr-Jun) vs 2019 Q2 (Apr-Jun) monthly averages.
More Southern Californians Are Turning to Our Websites for Valuable News and Information.
5.1M +29%
1.5M +37%
1.4M +33%
731K +30%
1.1M +79%
1.5M +35%
2.6M +96%
619K +68%
3.2M +45%
16.2M +39%
4.4M +81%
127K +3%
9.8M +46%
2.3M +25%
With 37.4M, SCNG page views are up 44% compared to a year ago.** (2020 Q2 vs 2019 Q2) As a public service, SCNG lifted its paywall for most coronavirus- related content across all our websites on March 11, 2020.
So CAL NEWS GROUP | THE BEST OF L.A. COUNTY
6 MILLION UNIQUE VISITORS
Online Demographic Profile
Our Websites Reach 6 Million Unique Visitors Each Month
* Affinity counts are based on users’ holistic pictures of their lifestyles, passions, and habits. These users have demonstrated qualified interests in these categories.
7 7 Source: Google Analytics 2020 Q2 monthly averages (Apr-Jun). Unique users may include duplication.
Online Users
SCNG - L.A.
County Daily News
Daily Breeze
Press- Telegram
SGV News Group
Total Users 6M 2.8M 956K 699K 1.5M
Female 53% 52% 52% 53% 55% Male 47% 48% 48% 47% 45%
Age 18-34 33% 37% 31% 32% 29% Age 35-54 38% 37% 38% 39% 40% Age 55-64 16% 15% 17% 16% 18% Age 65+ 13% 12% 14% 13% 14%
Top Affinity Categories Among Users*
Shoppers/Value Shoppers 1.3M 622K 220K 151K 350K Avid News Readers 1.3M 586K 218K 143K 344K Movie Lovers 1.2M 583K 197K 136K 309K Business Professionals 1.2M 539K 202K 137K 305K Travel Buffs 1.1M 502K 198K 131K 293K Food Enthusiasts/30 Minute Chefs 1.1M 491K 179K 121K 297K Banking & Finance/Avid Investors 1M 462K 188K 118K 273K Pet Lovers 997K 468K 153K 112K 265K Sports Fans 992K 457K 171K 113K 250K
So CAL NEWS GROUP | THE BEST OF L.A. COUNTY 8
SOCIAL MEDIA
Let us help you manage your social interactions, integrate your tweets and blogging,
create promotions, monitor your fans, and optimize your influencer marketing.
SEARCH
Whether it is sponsored ads next to search results pages, or maximizing site
performance for search engines, your site will see more business.
EMAIL MARKETING
Whether it’s a newsletter sponsorship, category AdMail, Custom AdMail, Targeted
AdMail, or Lead Generation, we offer many ways to deliver your message to our
exclusive subscriber base.
SOCIAL MEDIA, SEARCH
Digital Advertising Solutions
EMAIL MARKETING
Video
Put your video message in
front of millions of viewers.
Repurpose existing video and
improve ROI.
Network
Expand your reach with our
portal site network partners
and reach up to 90% of local
online users.
Retargeting
Increase sell-through by
retargeting users who have
previously visited your
website.
BANNER DISPLAY
The original and versatile online display ad – including rich media and time-based
sponsorships. Display ads are quick to get users’ attention – holding the promise
of immediate access. Plus, they are a great brand-building tool.
MOBILE WEB & APPS
Use mobile-optimized advertising to reach the fastest-growing internet audience.
Mobile users are highly engaged and access their news on their phones and tablet
devices.
So CAL NEWS GROUP | THE BEST OF L.A. COUNTY 11
Skyline SCNG’s in-house, full-service content and creative agency partner for compelling
storytelling, exceptional branding, high conversion, and transformative growth.
We are a team of experienced content creators, designers, and social media
specialists. From modern storytelling to premium brand experiences, we excel in
branded content strategies and executions to help clients drive results.
INTRODUCING
So CAL NEWS GROUP | THE BEST OF L.A. COUNTY 10
Skyline Full-Service Agency MODERN STORYTELLING
BRANDED CONTENT From Our Voice. Branded content is created by Skyline on behalf of the advertiser and may be featured or sponsored by an advertiser in the form of banners, videos, social ads, and skins. (i.e. “Brought to you by”, “Sponsored by”). CUSTOM CONTENT From Your Voice. Custom Content is in the voice of the advertiser who is using Skyline’s owned & operated channels to get the message out. (i.e ”Brand Contributor”, “In Partnership With”). INFLUENCER MARKETING Personalities with distinct voices. Influencers appear as subject matter experts and have the ability to influence their followers’ purchase decisions in the form of texts, videos, onsite visits, reviews, stories, use of products and/or services. CREATIVE SERVICES Creative + Content Production for all marketing campaigns across all platforms including print, digital, social media, video, and mobile.
So CAL NEWS GROUP | THE BEST OF L.A. COUNTY 11
DIGITAL PARTNERS
WHAT YOU CAN EXPECT:
Strategic Execution
Platform specialities combine human experience with BI to plan, execute, and
enhance campaigns.
Testing and Optimization
Continuous testing and innovation to apply best practices that enhance return on
advertising spend (ROAS) and lower cost per acquisition (CPA).
Tracking & Transparency
Providing confidence & security in your investment; solutions to complex tracking
solutions.
A Strategic Partnership with Adtaxi
Adtaxi is a client-centric digital marketing organization that brings scale, precision,
and sophistication to digital marketing. Leveraging the belief that people matter as
much as technology, adtaxi helps advertisers solve complex marketing challenges
with custom, performance-driven solutions.
A strategic partnership between adtaxi and SCNG provides our valued clients with
the most complete solution to attain their marketing goals: a suite of expert digital
marketing services paired with the reach of highly-valued affluent consumers.
DEDICATED TO YOUR SUCCESS
So CAL NEWS GROUP | THE BEST OF L.A. COUNTY
Niche Marketing Solutions
12
Press-Telegram Media Kit
Target the most affluent areas of Long Beach
with our community weekly and reach up to
52,000 households.
● One Long Beach community publication
● Publishing Thursdays
● Content tailored for the communities served
● Broadsheet format
● CVC Audited
SOUTHERN CALIFORNIA NEWS GROUP
The Grunion Gazette
13
Source: SCNG 2020 Q4 Quarterly Preprint Estimates file.
Press-Telegram Media Kit
Community Weekly Publication
HYPER-LOCAL REACH
Sources: 360 Claritas 360, SCNG 2020 Q4 Quarterly Prerint Estimates file.
14
The Grunion Gazette
- Serving Long Beach Since 1977
- Thursday Distribution:52,000
Total Population: 374,711
Male: 49%, Female: 51%
Number of Households: 148,517
Average. Household Income: $105,086
Average Home Value: $764,414
Daily Breeze Media Kit
Target the most affluent areas of the South
Bay with our community weeklies and reach up
to 57,792 households.
● Two South Bay community publications
● Publishing Thursdays
● Content tailored for the communities served
● Broadsheet and tabloid formats
● CVC Audited
SOUTHERN CALIFORNIA NEWS GROUP
South Bay Community Weeklies by Edition
15
Source: SCNG 2020 Q1 Quarterly Preprint Estimates 15 Source: SCNG 2020 Q4 Quarterly Preprint Estimates file.
Daily Breeze Media Kit
Community Weekly Publications EXTENDED REACH
Sources: 2020 Claritas 360, SCNG 2020 Q4 Quarterly Preprint Estimates file.
16
The Beach Reporter
- Serving Manhattan Beach, Hermosa Beach, Redondo Beach, and El Segundo
- Thursday Distribution:44,000
Total Population: 132,295
Male: 50%, Female: 50%
Total Households: 57,326
Average. Household Income: $180, 805
Average Home Value: $1,416,377
Palos Verdes Peninsula News
- Serving Palos Verde Estates, Rolling Hills, and Rancho Palos Verdes
- Thursday Distribution: 13,792
Total Population: 68,475
Male: 48%, Female: 52%
Total Households: 25,809
Average. Household Income: $208,457
Average Home Value: $1,494,419
So CAL NEWS GROUP | THE BEST OF L.A. COUNTY 17
UNDER ONE POWERFUL BRAND
Excélsior is the #1 Spanish-Language Newspaper Serving Greater Los Angeles
71,230 Circulation
Excélsior OC
106,505 Circulation
Excélsior
Inland Empire- La Prensa
Over 976K Print Readers Each Week 91,734 monthly online visitors 126,525 monthly page views
170,906 Circulation
Excélsior LA
Distribution to nearly 350,000 Hispanic households each weekend
Sources: SCNG 2020 Q4 Quarterly Preprint Estimates. Readership calculated at 2.8 readers per copy.
Google Analytics 2020 Q2 monthly averages (Apr-Jun).
So CAL NEWS GROUP | THE BEST OF L.A. COUNTY
Excélsior
18
Source: SCNG 2020 Q4 Quarterly Preprint Estimates
DISTRIBUTION TO NEARLY 350,000 L.A. DMA CONSUMERS
LA County Saturday Distribution: 170,906
Inland Empire (La Prensa, a publication of Excélsior) Friday Distribution: 106,505* *4,990 distributed in LA County racks
Orange County Friday Distribution: 71,230
So CAL NEWS GROUP | THE BEST OF L.A. COUNTY INLAND EMPIRE NEWS GROUP MEDIA KIT
SPADEAS wrap the Main News section where readers see and
interact with these innovative ads before they read that day’s
front page editorial.
FRONT PAGE NOTES display your message on the front page.
Or float your note online on one of our local home pages.
SECTION FRONT ADS literally put you in front of your
competitors and offer a high-profile, strategic advantage.
TOPPERS are one-page ad flyers placed on top of the entire
newspaper.
Optimize Your Exposure
19
San Gabriel Valley News Group
● Powered by 6 local publications, the SCNG - L.A. County group delivers
premium content to more than 438,000 readers in print each Sunday.
● SCNG - L.A. County websites get 11.4 million page views and 6 million
visitors each month.
● Our local websites and adtaxi platform have the ability to tap 90% of the
available display banner inventory in the U.S.
● Skyline, our in-house content studio, is a full-service creation and strategist
team that helps advertisers drive brand engagement through modern
storytelling and experiences.
● Video, Email, Mobile, Social… we offer a variety of powerful tools to
successfully deliver your marketing campaign.
● SCNG - L.A. County’s niche marketing programs, such as our Spanish-
language weekly newspaper Excélsior LA, and opt-in programs enhance your
exposure in the Los Angeles County landscape.
20
The Best of Los Angeles County
INTELLIGENT TARGETING
INSPIRING CONTENT
INNOVATIVE SOLUTIONS
So CAL NEWS GROUP | THE BEST OF L.A. COUNTY
The Best of L.A. County By Publication
21
Press-Telegram Media Kit
Daily
85K Sunday
151K
Average Readership
38K
102K
Social Media Traffic
Desktop
624K Mobile & Tablet
2.2M Total
2.8M
Monthly Unique Visitors
Sources: March 2020 AAM Quarterly Data Report. *Daily = Tues.-Fri avg. Circulation includes print subscribers, print single copies, eEditions, digital non-replicas, and other paid/qualified/verified circulation. Readership calculated at 2.8 readers per copy. Google Analytics 2020 Q2 monthly averages (Apr-Jun). Social media measurement (12/31/19).
Desktop
1.3M
Mobile & Tablet
3.1M
Total
4.4M
Monthly Page Views
SERVING THE COMMUNITY SINCE 1911
Los Angeles Daily News
22
Daily
30K Sunday
54K
Circulation
Press-Telegram Media Kit
Daily
65K Sunday
97K
Average Readership
45K
79K
Social Media Traffic
Desktop
236K Mobile & Tablet
719K Total
956K
Monthly Unique Visitors
Desktop
818K
Mobile & Tablet
1.5M
Total
2.3M
Monthly Page Views
SERVING THE COMMUNITY SINCE 1894
Daily Breeze
23
Daily
23K Sunday
35K
Circulation
Sources: March 2020 AAM Quarterly Data Report. *Daily = Tues.-Fri avg. Circulation includes print subscribers, print single copies, eEditions, digital non-replicas, and other paid/qualified/verified circulation. Readership calculated at 2.8 readers per copy. Google Analytics 2020 Q2 monthly averages (Apr-Jun). Social media measurement (12/31/19).
Press-Telegram Media Kit
Daily
42K Sunday
80K
Average Readership
48K
31K
Social Media Traffic
Desktop
145K Mobile & Tablet
554K Total
699K
Monthly Unique Visitors
Desktop
398K
Mobile & Tablet
1.1M
Total
1.5M
Monthly Page Views
SERVING THE COMMUNITY SINCE 1897
Press-Telegram
24
Daily
15K Sunday
29K
Circulation
Sources: March 2020 AAM Quarterly Data Report. *Daily = Tues.-Fri avg. Circulation includes print subscribers, print single copies, eEditions, digital non-replicas, and other paid/qualified/verified circulation. Readership calculated at 2.8 readers per copy. Google Analytics 2020 Q2 monthly averages (Apr-Jun). Social media measurement (12/31/19).
Press-Telegram Media Kit
Daily
73K Sunday
110K
Average Readership
90K
141K
Social Media Traffic
Desktop
305K Mobile & Tablet
1.2M Total
1.5M
Monthly Unique Visitors
Desktop
850K
Mobile & Tablet
2.3M
Total
3.2M
Monthly Page Views
SERVING THE COMMUNITY SINCE 1894
San Gabriel News Group
25
Daily
26K Sunday
39K
Circulation
Sources: March 2020 AAM Quarterly Data Report. *Daily = Tues.-Fri avg. Circulation includes print subscribers, print single copies, eEditions, digital non-replicas, and other paid/qualified/verified circulation. Readership calculated at 2.8 readers per copy. Google Analytics 2020 Q2 monthly averages (Apr-Jun). Social media measurement (12/31/19).
So CAL NEWS GROUP | THE BEST OF L.A. COUNTY
Visit us at www.scng.com
Thank You.
A Division of Media News Group Company
Updated July 28, 2020; Q3