the best list of dentists - drdds dental list collaborative partnership
TRANSCRIPT
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Dental List Collaboration Network
Travis RodgersCEO - DrDDS/RecordLinc
[email protected](415)570-1444
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Agenda• Mission• Benefits• Members• Data Cleansing Team• Data Process• Tools Used• Specialties We Track• Fields We Track
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Mission
A loose partnership of dental vendors that is formed to finance and develop the most robust, complete, detailed, and acute database of dentists, vendors, and labs in the
USA and globally
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Benefits
• Largest database of dental professionals in the world• Most complete database• Most accurate database• Collaboration among members• Lower cost
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Members
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Data Cleansing Team
• Team• Project Owner (Travis Rodgers)• Project Manager (Melissa Glander)• Data Scraper (Alex)• Salesforce Admin (Sumit)• Data Cleaning (Theresa/David)• Manual Clean (Myra/Allan)
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Data Process (Done Quarterly)
• Dedicated SQL server for gathering data from 342 sources• Information is manually reviewed and cleaned as needed• 342 lists are uploaded into Salesforce.com instance
• 2.5 million records total at this point• Data is normalized using CRM Fusion• Data is cleaned and appended using various tools
• Melissa Data, Exact Data, ClearBit, FullContact, Salesforce rules
• Data is merged using CRM Fusion• 744k records at this point
• Email addresses are verified using BulkEmailChecker.• 293k records with emails
• Data is updated manually by 2 data experts & automatically using other tools
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Tools Used for Data Cleaning• Salesforce.com• CRM Fusion• Clearbit – Social Data and Photos• Melissa Data • Full Contact API• USA Database• Exact Data
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Dental Specialties We Track• Aesthetic Dentist
• Cosmetic Dentist
• Dental Assistant
• Dental Association
• Dental Consultant
• Dental Ecology
• Dental Journalist
• Dental Laboratory
• Dental Professor
• Dental Public Health
• Dental Research
• Dental Sterilization Aide
• Dental Student
• Dental Technician
• Dental Vendor
• Emergency Dentist
• Endodontist
• General Dentist
• Holistic Dentist
• Hygienist
• Laser Dentist
• Office Manager
• Oral and Maxillofacial Pathologist
• Oral and Maxillofacial Radiologist
• Oral and Maxillofacial Surgeon
• Orthodontist
• Pediatric Dentist
• Periodontist
• Practice Management Consultant
• Prosthodontist
• Restorative Dentist
• Scheduling Coordinator
• Sleep Dentist
• Speaker
• Treatment Coordinator
• Veterinary Dentist
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Fields we Track on Dentists• First Name
• Last Name
• Middle Name
• Title
• Company
• Dental Specialty
• Email Address
• Address
• City
• State
• Zip
• Country
• Telephone
• Mobile Phone
• Fax Number
• School
• School Degree
• School Grad Year
• License Number
• License Issued Date
• License Expiration Date
• Descriptions
• Associations
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Access
• You are given access to a login for Salesforce.com so you can use the database as needed.
• We can create any custom reports needed in Salesforce.
• Users are also given access to the Dropbox folder with all of the individual lists and over 100k photos of the dentists.
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Dropbox Folder of Individual Lists
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Rules
• No more than one email a week is sent to the full database by each member.
• No one is to sell or loan the list to anyone.
• A single violation of either of these will be grounds for removal from access to the database.
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Cost
• First year - $10,000• Each year after (optional) - $2,000
Note: Over $250k has been invested to build this tool and $20k a year is invested to keep the data up to date. If you were to use a similar database the cost would be well over $50k for a single year use.