the best job in the world aaron gill
DESCRIPTION
Help wanted: Spend six months working for Tourism Queensland as “caretaker” and resident blogger on an island in Australia’s Great Barrier Reef. Compensation is AUD $105,000 (RM 307,000) and housing in a three-bedroom villa with a pool. Will also have to talk to media from time to time about what they’re doing.The fact that they will be paid to explore the islands of the Great Barrier Reef, swim, snorkel and generally live the Queensland lifestyle makes this undoubtedly the best job in the world.Here’s an in depth look into how you can combine web and traditional media strategies to create a compelling, cost effective, result driven, multiple award winning campaign to boost tourism!TRANSCRIPT
The Best Job In The World!By
1990
Visit Malaysia launched
Boosted tourist arrivals by 53.6% to 7.445 million
Tourism receipts surged 60.5% to RM4.5bil.
RM100mil budget
2008
Integrated tourism campaign
Won over 25 international awards
RMxxx mil budget
Tourist arrivals have reached 22 million
Tourism receipts surged to nearly RM50 billion.
People have stopped asking
Where is Malaysia?
But Wait… We’re so good, others are copying!
Although the Great Barrier Reef is a famous natural wonder,the islands in the region are virtually unknown.
Problem
To Raise Awareness of the Islands of the Great Barrier Reef
Objective
A real job exploring the islands and reporting back through blogs, photos and video diaries on
islandfreejob.com
IDEA
Jackie Miao Malaysian who made it to the Top 50
More than USD 150 million worth of media coverageIn 56 days islandfreejob.com had 6,849,504 visitors
610 hours worth of User Generated Content34,684 applicants from 201 countries
Over 450,000 wild card votesUSD 1.2 million budget!
RESULT
Enjoy The Video