THE BEGINNING OF THE PAINT BUSINESSOdd Gleditsch started to develop his talent for business when he opened a paint distributor's shop in 1920. It was a good time for the whaling industry, and Gleditsch soon worked his way into the business of supplier to the whaling fleets in Sandefjord, Tønsberg, and Larvik. As sales to the whaling fleet increased, Gleditsch saw the pontential in manufacturing the paint himself. At Gimle, outside Sandefjord, there was an oil mill (Gimle Oljemølle A/S) which was close to bankrupcy - an oil mill which produced antifoulings and marine paints sold through the Gleditsch paint shop.

On 12th March 1926, Gleditsch invited shareholders to subscribe to the new company. With a share capital of NOK 60.000, Jotun Kemiske Fabrik A/S was founded, and bought the plant of Gimle Oljemølle A/S, with Odd Gleditsch as managing director.

At this stage, Odd Gleditsch placed great emphasis on quality. The production plant was modernised and product quality improved,

EXPANSION ABROADAs a supplier of marine coatings to the Norwegian merchant navy, Jotun always had contacts throughout the world. In 1962, international activies were introduced with the establishment of the first production plant outside Norway, in Libya. Libya was a kingdom at the time, active in oil exploration, and the indications were that the economy would develop fast. Odd Gleditsch junior was in the Jotun management, and on his initiative Libyan Norwegian Industrial Company - Linoco - was established.

Although Jotun's shareholding in Linoco was gradually reduced over time and eventually ceased in the mid-1980's, Linoco played an important role in the international development of Jotun. Valuable experience was gained in the establishing and running of an international company, and this became the platform for Jotun's later development as a major paints manufacturer in the Middle East and South East Asia.

THE MERGER OF 1972Towards the end of the of the 1960's conditions in the Norwegian paint industry became increasingly difficult. Too many manufacturers were competing in too small a market. Paint dealers and users may have enjoyed the benefit, but the manufacturers - particularly the four largest of them - were carrying too high overhead costs. This was due to excessive marketing costs incurred to confront the competition. Large sums of money were spent without achieving either stability or expansion, and it became apparent that there was a risk of large foreign paint manufacturers controlling parts of the Norwegian paint industry.

Norway had, and still has, one of the highest levels of paint consumption per capita in the world, and the price and quality level of the products is high. Even as a small market, Norway may be a temptation to large international manufacturers.The four major manufacturers in the Norwegian market were aware of the danger, and in August 1971 an agreement was reached.

Odd Gleditsch jr., then Managing Director of A/S Jotun, insisted that the four largest Norwegian manufacturers should merge. A/S Jotungruppen was established on 2nd January 1972. The four companies were: Alf Bjercke A/S, Fleichers Kjemiske Fabrikker A/S, A/S De-No-Fa og Lilleborg Fabrikker, and A/S Jotun

GLOBAL PENGUIN

The development of the Jotun Group may be illustrated through the story behind our logo and trademark.

Jotun took its name from Norwegian mythology and the Jotunheimen moutain range. Originally our logo was a hammer which Jotun had stolen from Thor, the God of thunder. During the 1930's the hammer became a political symbol and was, therefore, replaced by a gigant carrying Thor's hammer over his shoulder.

The gigant looked more like a troll and was replaced by a reindeer in flight with the Jotunheimen mountains in the background. But it still wasn't right. It was then that the penguin was suggested, a natural choice given Gleditsch's whaling background in the Antarctic, and that the penguin is attractive yet tough. The logo was modernised in the 1970s to bring the international side to the fore by drawing a globe around the penguin. These days Jotun's penguin has really gone global and is recognised all over the world.

It happened in Norway

17 April 2001 marked the 75th anniversary of the founding of Jotun in Sandefjord. Both fascinating and exciting, the company's history has been shaped largely by the family that sits at Jotun's helm: first came Odd Gleditsch Sr, then Odd Gleditsch Jr, and now Jotun is lead by the third generation, Odd Gleditsch d.y.

1926: Jotun Kemiske Fabriker A/S was founded by Odd Gleditsch together with Ole Aanderud Larsen and Jean B. Linaae. All three sat on the board, with Ole Aanderud Larsen acting as chairman while Odd Gledisch was the company's first general manager.

1930: Odd Gleditsch acquired Vera Fedtrafeneri, a vegetable oil refinery that had gone into liquidation.

1939: A pension fund was set up for all employees - a highly unusual move at the time.

1951: A new factory, complete with a large new laboratory, was finished at Gimle outside Sandefjord. Five engineers were taken on for the laboratory. Competitors thought this was madness, but Gleditsch justified it as follows: "Our future success depends on an investment in research and development."

1968: Vera Fabrikker stopped producing vegetable oils and started manufacturing pipelines and heating oil tanks from gass fibre-reinforced polyester.

Corro-Coat was founded in conjunction with Gunnar Myhre, who felt that powder coatings, a new concept at the time, had real potential.

1970: Odd Gleditsch Jr was appointed chairman of the board in May.

1972: The Merger of the largest paint manufacturers in Norway: Alf Bjercke, Fleischers Kjemiske Fabrikker, Denofa-Lilleborg's paint and synthetic resin business, and Jotun Odd Gleditsch. Odd Gleditsch Jr played a major diplomatic role in bringing about and implementing the merger. Had the merger not taken place, Norway would not now have a Norwegian-owned paint business of any size.

1976: The fire of 15 September 1976, was the most dramatic event in Jotun's 75-year history. Six people were killed instantly in a massive explosion and 11 were injured - two seriously. The paint factory in Sandefjord was totally destroyed, as were the resin plants, warehouses and laboratories. The company's

R&D operation was hit extremely hard at the same time as much of the group's production capacity was wiped out. The managment found itself facing the enormous challenge of coming up with new production capacity, planning the rebuilding work, etc. The fire also put the company in an extremely difficult financial position, a state of affairs that was to last for four years.

1977: The rebuilt paint factory at Gimle started manufacturing paint once more in April.

1978: A new warehouse and distribution centre at Vindal came aboard and was Europe's most modern, computer-controlled high-bay warehouse at the time.

1985: Scandia Kjemiske in Oslo was taken over by Jotun.

1990: Jotun's founder, Odd Gleditsch Sr, died in January.

1991: A high-tech environmental factory opened at Vindal. This was the largest investment to date, and a factory for the future. Nodest, a paint manufacturer in Lier near Drammen, was taken over.

1995: Scanox AS was formed through the merger of Nodest and Scandia Kjemiske Fabrikker A/S.

1997: The polymer division was sold.

TECHNOLOGY IS VITAL1931: The Arcanol patent was acquired and the product subsequently launched. This grey-coloured red lead had particulary good rust-inhibiting properties and was a success.

1935: Femkronerslakken (the five-"kroner" varnish) was launched and claimed a special place in the company's history. Jotun was still a small factory that supplied mainly the whaling fleet and some of the shipping companies and yards along the coast from Oslo to Kristiansand. Gleditsch wanted to break into the retail market, but this proved difficult. He felt that a good floor varnish could be a real winner and asked his only chemist, Birger Lystad, to come up with the very best varnish possible.

The result was, indeed, a spectacular varnish, but the expensive raw materials involved meant that the price would be high, at least NOK 4.40 per kg (other varnishes generally sold at around NOK 3.70). Although Gleditsch's colleagues thought that varnish costing NOK 4,40 would never sell, Gleditsch was adamant that the price should be NOK 5! He even referred to the price in the product's name and justified it as follows: "there will always be some people who are willing to pay that little bit extra for excellent quality." He also added: "We will never be rich and we will never be big by competing on price alone." This has been Jotun's philosophy ever since.

1953: Fenom, a matt thixotropic interior paint based on alkyd resin, was launched and proved a major success, enabling Jotun to expand in the retail market. In many ways this product was a breakthrough for the company on account of its application features, adhesion and attractive finish. It enabled consumers to achieve almost professional results themselves.

1954: Fenolux, a gloss thixotropic interior paint, was launched.

1959: Fenomix, the semi-gloss variant, came onto the market, but not without its problems. Although Odd Gleditsch Sr opposed the semi-gloss variant, sales manager Rolf Ra felt that this was the way to go. He defied the boss's orders and had the paint, packaging and advertising material made up. He was right to do

so - Fenomix was one of Jotun's biggest success stories ever!

1973: Demidekk Dekkbeis, a wood protection product based on new technology and a new concept, was launched. Neither a stain nor a paint, it was a enormous success. In 1983 alone it sold 3.4 million litres and between 1973 and 1990 it clocked up huge sales of 30 million litres. however, it was phased out in 1984 on account of plummeting sales triggered by extremely negative media coverage.

1975: The Seamaster system, a real innovation in antifoulings for large ships, was launched and enabled ships to go for four years between dry-dockings. Although a sudden drop in freight rates and the launch of self-polishing antifoulings meant that the product was phased out relatively quickly, it played a key role as a door opener to the international shipping industry, which until then had shown very little confidence in Jotun.

1976: Multicolor, the world's first electronically controlled paint mixing machine, was launched in Norway. It was the result of a project between Finland's Tikkurila, which developed the tinter technology, Jotun, which developed the electronic control system, and Americas Gray Corporation, which developed the mechanical part for the system such as pumps, nozzles, etc.

1985: Multicolour Futura, the second generation - and the first computer-controlled mixing machine - was launched.

1998: Colourmaster Futura, the third generation of Multicolor machines, was launched.

1999: The tin-free antifouling, SeaQuantum, was launched

THE PENGUIN LEAVES HOME

1962: An extremly important decision was made on the initiative of Odd Gelditsch Jr: the establishment of a paint factory in Libya. This was Jotun's overseas startup and Libya was chosen at the suggestion of the Norwegian Export Council because oil had been found there in 1959. At the same time Libya was a peaceful, but relatively poor kingdom. Oil was expected to bring rapid growth to the country's economy, and thus greater demand for paint. The new factory opened without problems and Jotun encountered a new and unknown culture. It also learnt an important lesson: it is vital to understand and respect the culture of the country you are moving into. This paved the way for future successes.

1968: A new paint factory was opened in Thailand and was the first of many successes in Southeast Asia.

1970: Jotun acquired UK company Henry Clark & Sons Ltd. This was an extremely important part of the company's strategy to become an international player in the marine coatings market. British shipping companies were extremely traditional, and it had proved difficult to break into the UK market. This was set to change now that Jotun had a well-known British company on board.

1974: Jotun acquired Baltimore Copper Paint Co, a US marine coatings factory.

1975: Jotun UAE in Dubai was founded and was Jotun's second company in an Arab country. The Dubai factory has, perhaps, played the greatest role in the internationalisation of Jotun. Jotun wins the Norwegian Export prize.

1976: The Singapore paint factory was opened. Jotun had already been represented for some years through a sales company in the country, which had gradually built up an extensive ship repair business.

1977: Vera UAE in Dubai, a factory for the production of glass fibre-reinforced polyester pipelines opened.

1978: Corro-Coat Thailand became Jotun's first powder coatings company outside Norway.

1980s: The 1980s were an exciting time for the company, characterised not only by expansion and innovation, but also by situations that called for tough decisions. Jotun had picked itself up again after the fire and went flat out to make a name for itself in the international market. 1983 alone brought the opening of three new paint factories: Jotun Saudia Co Ltd, Jotun (Malaysia) Sdn Bhd, El-Mohandes Jotun SAE in Egypt. Baltimore Copper Paint Co Ltd was closed in 1984. Corro-Coat (Malaysia) Sdn Bhd was set up. Jotun Paints LLC in Oman was formed.

1985: Jotun Powder Coatings Ltd was set up in the UK. Jotun Toz Boya (powder coatings) in Turkey was also taken over. A new marine coatings factory in Flixborough in the UK came online.

1990s: Expansion continued - the Jotun group became increasingly international.

1990: Corra-Coat UAE was founded in Dubai; Torné-Jotun in Spain came about through the acquisition of Spanich player Industrial Torné; Jotun started manufacturing paint in Australia as a result of the acquisition of Denso Dimet.

1991: A marine coatings factory, Chokwang Jotun, was established in South Korea; the paint factory Jotun Boya San ve Tic was established in Turkey.

1993: Corro-Coat Saudi Arabia was set up. Jotun Brignola, a marine coatings factory in Italy, was established. Jotun Ocean Paint Co Ltd in China was formed through the acquisition of a 51 % stake in a factory run by the Chinese state shipping company Cosco. Regional laboratories were set up in Dubai (for the Middle East) and Kuala Lumpur (for South-East Asia).

1995: Corra-Coat (CZ) in the Czech Republic opened. Jotun acquired a 25 % stake in the Finnish marine coatings factory Nor-Maali OY. The paint factory Jotun Abu Dhabi (LLC) was established. Red Sea Paint and binder factory Ratinjat in Saudi Arabia became part of the Jotun family.

1996: P T Jotun Indonesia opened and was the first company to manufacture both liquid and powder coatings. It was Jotun's 33rd new factory outside Norway.

1997: Jotun moved into South Africa through the establishment of Jotun Paints South Africa (Pty) Ltd. Vietnam: Jotun decided to build a paint factory here.

1998: Jotun's international SHE standard was introduced at all group production plants.

1999: USA: Jotun acquired Valspar's marine operation in the US and Canada. A new paint/powder coatings factory opened in Thailand and was Jotun's single largest investment to date. A regional laboratory for marine coatings was set up in South Korea.

2000: USA: Jotun acquired the marine coatings company PRS Inc. A new paint factory opened in Spain.

All the Colours in the World Explore Decorative Paints Jotun Paints’ decorative segment offers you a wide range of interior and exterior products suitable across projects and markets.

Explore colours and ideas, find out how to paint and visit our Multicolor facility online to understand how Jotun Paints can make a difference to your project.

Products

Jotun's product range Every Jotun product is the result of intensive research and development combining state-of-the-art technology with innovative thinking, practical knowledge and experience.

PROTECTION ALL ROUND THE VESSEL

FOULING RELEASE COATING (FRC): SeaLion RepulseFouling attached to the vessel's hull, rudder or propeller whilst stationary or slow moving is rapidly removed when the vessel is in motion - with no reduction in speed or increase in power.

ANTIFOULING: SeaQuantum and SeaForceSelection of the "right for you" antifouling can be quite a complicated task. Jotun's full range of TBT-free antifoulings offers you solutions designed to cover your needs.

ANTIFOULING: SeaMateSeaMate leverages the benefits of the silyl technology - the best hydrolysing binder technology on the market - which provides a significantly harder coating with great mechanical strength and shorter drying time.

SHOPPRIMERSA shopprimer is a quick drying material applied as a thin film to a metal surface to give protection in the period before and after fabrication.

PRIMER: Jotacote UniversalDesigned for newbuilding, this truly universal primer gives optimum protection at maximum efficiency.

PRIMER: The Jotamastic rangeThese products combine the ultimate in protection against corrosion with considerable economic benefits and a proven track record of success in the broadest spectrum of markets.

TOPCOAT: Hardtop FlexiHardtop Flexi is a flexible and impact resistant topcoat based on polyurethane technology and has proven excellent for high impact areas where most other products are too brittle.

TOPCOAT: Hardtop XPA high solids, high performance polyurethane topcoat with excellent spray properties and improved properties for application by brush and roller – appreciated by all applicators.

TOPCOAT: Hardtop ASHardtop AS is designed for superstructures. A durable, high-grade finish which meets the need for both protection and good looks.

BALLAST TANKS: Balloxy HB LightSpecially designed for water ballast tanks and related areas, Balloxy HB Light utilises proven technology to ensure reliable and lasting protection.

BALLAST TANKS: Balloxy HB LumiBalloxy HB Lumi provides all the benefits of Balloxy HB Light, but with an Optically Active Additive to speed inspection.

TANK COATINGS: Tankguard rangeChoose between coatings that are resistant to the broadest range of cargoes or a clearly defined cargo/group of chemicals. Resistance list with over 14,000 chemicals.

WATER-BORNE: The WaterFine rangeWaterFine products combine cost and environmental benefits with corrosion protection that is equal to or better than high-performance solvent-borne coatings.

AREAS OF ACTIVITY

A world leader in marine coatings Throughout the life cycle of the vessel, Jotun is on hand to give technical advice and assistance so that you achieve the most effective and economic coating protection and performance.

Jotun products have been proven in use in every sea and ocean of the world, supported by an unrivalled standard of technical service. The Jotun range of marine coatings offers protection for every part of every vessel, large or small, in service, in any trade, around the world. Wherever you build, you'll find usJotun is always close at hand to give the best technical advice and assistance from the very earliest planning stage of a newbuilding. With factories close to all leading newbuilding yards worldwide, reliable delivery of factory fresh paint supported by on-the-spot technical supervision is assured. Whatever you build, we'll have the experience Whatever the vessel, wherever it trades Jotun will have experience of advising and assisting owner or operator in selecting the paint system that will provide the optimum protection.

Products and systems to fit every needA wide range of Jotun products and paint systems are adapted to meet every need at the newbuilding stage. These systems offer ship owners and operators optimum protection of the vessel, and at the same time give maximum production efficiency for the shipyard involved.Jotacote Universal, a two-pack pure epoxy anticorrosive primer, is a good example of a product especially designed for newbuilding. It meets a yards challenges and requirements for a fast drying all round primer that can be specified for application virtually throughout the vessel. Excellent abrasion resistance and corrosion protection also make this product the best choice for any ship owner. For topsides, decks and superstructures, below water, in ballast tanks and specialist areas there is a Jotun product and a Jotun system that meets the need - protecting your investment from concept to delivery and beyond.More about Jotun productsTechnical supportJotun Technical Advisors around the world provide sound advice built over years of practical experience. They know the yards, have in-depth knowledge and benefit from a constant dialogue with their colleagues worldwide. Their detailed inspection ensures that:

pre-treatment standards are achieved

application procedures are followed

equipment is in good order

coatings are applied to correct film thicknesses

difficult to reach areas are protected.

They set very high standards and work together with owners and yards to ensure the common objective of optimum protection is achieved.More about technical serviceShopprimer performanceJotun plays an important role in the field of steel fabrication by supplying shopprimers which contribute towards increased efficiency and productivity. Reduction in secondary surface preparation and its environmental impact combined with increased automation of welding and cutting techniques and faster welding speeds focus attention on shopprimer performande. The Jotun shopprimer range ensures Jotun customers have the best possible foundation for reliable and problem-free protection.More about shopprimers

Maintenance

Experience, expertise, service and qualityA correct, well planned choice of paint system for a newbuilding and its subsequent maintenance is decisive, in the long run, to its profitability. Painting must therefore be taken seriously.

Maintenance of paint work is based primarily on two requirements, to keep the ship clean and tidy, a pleasant place in which to work and a proud representative of her country's and owners flags when in foreigh waters. Secondly it isto prevent corrosion and fouling thereby maintaining maximum efficiency and, hence, value. To counteract the efforts of corrosion and fouling are therefore the principal considerations when choosing a paint system and planning maintenance of paintwork.

TeamworkIn planning maintenance work Jotun's highly trained and experienced Technical Advisors assess and analyse each customer's particular protective coating requirements. With direct access to the Jotun Technical Department, they bring an unrivalled wealth of knowledge and experience to solve the most complex protection problem. They are on hand to ensure compliance with pretreatment procedures and application standards.Technical service personnel are certified to FROSIO or NACE certification standard.

Products and systems Jotun's special expertise in the science and technology of corrosion and fouling prevention is built on investment, innovation and practical knowledge earned in the protection of more than 15,000 vessels. Paints for maintenance should be simple to use and capable of being applied by brush, roller or spray to cleaned surfaces and they should be quick to dry. Jotun Paints products meet these needs, each product and system has been proven in-service use in every sea in the world

Packaging, Jotun Protective Coatings

Jotun Protective Coatings 1 ltr 90 mm

60 mmfor horizontal logofor vertical logo on the front

5 ltr 176 mm122 mm

for rectangular logofor vertical logo on front

10 ltr 210 mm160 mm

for rectangular logofor vertical logo on front

20 ltr 210 mm210 mm

for rectangular logofor vertical logo on front

JOTUN ADVERTISING AND LOGO SIZESNOTE! There might be some further challenges when it comes to different shapes of material used for each of the cans/pails in different countries, so this issue will always have to be sorted out on a case to case basis with regional or divisional marketing manager.

The example shows one of the present Corporate ads valid as per 2010. Please be advised that in general we prefer not to see logo as part of the text. Only divisional marketing or Corporate may allow such use in special circumstances like this one, where it obviously works well.

Jotun's worldwide network

The Jotun Group has factories and offices in more than 50 countries.

In recent years it has demonstrated major growth with the creation of a significant international network and can proudly claim to be a truly worldwide organisation.

Our group is built up of people who are committed to excellence in the research, development and production of quality products which offer value and performance.

Health, Safety and Environment

Vision Jotun A/S will enhance long-term competitiveness and financial performance through a responsible approach, attitude, and actions regarding Health, Safety and Environment.

REACH

A new chemicals regulation for the EU and the EEA-countries EU's new chemicals regulation REACH (Registration, Evaluation, Authorisation of CHemicals) has now entered into force in the whole EEA (European Economic Area). Improvement of the protection of human health and the environment is one of the main objectives of the new regulation.

Other important aims of REACH are

improve the knowledge about hazardous chemicals;

increase the availability of information to the public;

improve management of risks associated with the use of chemicals;

limit and replace the use of the most hazardous chemicals that pose a risk;

encourage innovation and development of less hazardous chemicals;

simplify and streamline the current regulation;

REACH will have an impact on a broad scope of enterprises – from large chemical industries to small companies that manufacture, import, use or distribute chemicals or articles. The new regulation also impose increased responsibilities on the industry when it comes to obtaining and providing information on chemical substances, managing risks and ensuring safe use of chemicals.

REACH is a comprehensive legislation, and it will have an impact on Jotun as a chemical company. As a downstream user of substances and preparations, we are committed to meeting our legal obligations under REACH. As a company, our own efforts are in harmony with the whole of the European coatings and ink industry