the bee effect: action to effect change
TRANSCRIPT
welcome
What is The Bee Effect?• A brand platform to mobilise education from the ground up that
talks to all South Africans
• A program that facilitates on-going education and awareness
• It’s main purpose is to utilise engagement mechanics to entrench awareness & build on education to create behavioural
& attitude changes in South Africa
• The mechanics of the program are too designed to facilitate
in increasing bee numbers and addressing bee food diversity
• It’s about getting EVERYONE involved!
Why do we need this program?• Declining bee populations due to:
– The threat to Bees specifically around the lack of diverse flora
– Difficulties in securing safe havens / sites for bees to grow
into healthy swarms, protected from vandalism & toxins
The program focuses specifically on these two issues
• Our food security will be threatened if we do not increase
bee populations for pollination drives.
– Commercial agricultural pollination demands will increase with
the increased demand for food supply
Not enough bees = less food
We are targeting an
increase in Bee numbers
to deliver on a increasing
demand for Bees during
pollination by increasing
site opportunities:
• Bee Havens
• Urban Bee Farming
We are working to
secure healthy food
supply and environments
for them:• Bee Havens
• Seed programs
We are driving a platform of
Education & Awareness to
support in these two objectives:• Schools Activation campaigns
• Above the line &
digital programs• Retail of product that
is
Bee-Centric
In a nutshell
Action to effect change.
This is The Bee Effect.
Doubling the current bee population of
an estimated 100 0 0 0 hives to 200 0 0 0
These figures are guidelines being used to drive the program, they are not exact or proven, but
estimates given to us from parties in the industry. Over the course of time we will work in
collaboration with industry and associations to attempt to firm these figures up. It is after
all well worth establishing exactly where we sit in this situation.
Ensuring diverse food security with 200 0 0 0
hectares of land under the Bee Haven program
What we are targeting
• There is a touchpoint for every individual, business & association to offer their help and
support, what can you do to actively participate in our threats against Bees?
• Urban Bee Farming
• The seed program
– Schools Activation program
– Retail
– Seed packs
– Third party products
• Safe Havens for Bees
– Site securing for local commercial Beekeepers
– Maximising bee forage on agricultural lands
– Safe Havens for Bees
Healthy food sources makes for healthy bees which means
good pollinating!
Synergy: Eldorado
Synergy: Eldorado• Bee-Centric thinking
– 320 hectares of land being nurtured back to pristine indigenous Breede Shale Renosterveld,
10kms from McGregor in the Breede River Valley
– Exciting location as it forms part of the Critical Biodiversity area of a natural landscape corridor
that connects the Riviersonderend Mountains with the Breede River via a network of natural
sites and also the Vrolikheid Protected Area (an upland-lowland corridor).
– Due to intensive agriculture of lowland areas there are not many of these natural corridors left,
that form a continuous link all the way from the mountains towards rivers and other important
biodiversity areas or landscape features - so it is important to try and keep it intact.
• It is against this backdrop that Synergy-Eldorado provides a Safe Haven for Bees.
We are looking for partners within
the three different areas, through
affiliation and where applicable
sponsorship. We aim to see
companies and products flying
The Bee Effect buzz on products
and their marketing, effecting
awareness for bee buzziness…
Affiliation with The Bee Effect
– Increased sites for hives to
increase bee numbers
– Supporting in the, or operating
with the, optimum health
preservation and longevity
practices for bees
– contributing to, and or developing
and maintaining of Bee Havens
By affiliating with The Bee Effect You are directly supporting
you are facilitating with: the :
– Food diversity for bees – creation and execution of on-
going awareness and education
programs through media
platforms
– changes in behaviour through this
education, needed to support
activities related to the threat
against bees
The Bee Effect is recognition for
Bee-Centric behaviour
Across the various elements:
• Brand exposure
• Digital Awareness & Education features on participants & the
programs they are involved with
• Public Relations programs to support digital & promotions
• Schools & Retail Seed program
• On Pack brand representation
What does Affiliation offer for your company or brand?
• Kudos - recognisable by the consumer & general population throughbrand association with The Bee Effect
• Being seen to be actively participating in a program to address threats to bees adds value to your brand equity, capitalising on the current ground swell growing in support of bees
• Through the ongoing awareness and education programs, your companies and brands will rise in top of mind awareness – being seen to be effecting changes through your actions
• Most importantly – you will be part of the change needed throughBee-Centric actions
Brand Kudos
Use the Kudos of The Bee Effect to energise your brand and companies
reputation
• On your products
• In your Corporate Social Responsibility profiles
• In your marketing and advertising programs
• In your Public Relations and Editorial exposure
• On your website
• Link through web-linking
• On your Facebook page
Fly The Bee Effect
The Bee Effect buzz on products and
marketing effecting awareness for Bee
Buzziness
Fly your Bee-Effect flag
• Do you have brands that would
benefit through association with
The Bee Effect
• Would you like to participate
in the Seed Program
• Do you have product that could
be more Bee-Centric
– Garden products
– Landscaping
What role can you play in The Bee Effect?
Fly your Bee-Effect flag
• Have you land to make available
for Bee Havens
• What can you do or are you
doing, to be Bee-Centric in
your farming techniques &
business operations making
you part of The Bee Effect:
– Ground cover that is Bee-Centric
– Practices that are Bee-Centric
What can you do to effect
change and Bee-Centric
within your environment?
