the beauty and magic of animation and motion graphics
TRANSCRIPT
The Beauty & Magic of Animation + Motion Graphics
The Beauty & Magic of Animation + Motion GraphicsBryan Zug
The Beauty & Magic of Animation + Motion GraphicsBryan Zug
What Now? Exactly! – animation
The Beauty & Magic of Animation + Motion GraphicsBryan Zug
What Now? Exactly! – animation
Bootstrapper Studios – event + promo + demo
Slides at http://bit.ly/zug2013cmr
If you like what you see, please tweet!
This is my card
This is my cardNot only would I marry it
This is my cardNot only would I marry it
I would have its babies
SCCR
SCCRSetting
SCCRSetting
Character
SCCRSetting
Character
Conflict
SCCR = StorySetting
Character
Conflict
Resolution
How much is that meteor in the window?
How long does it taketo herd a dinosaur?
Get Interesting for $ not $$$$$
Get Interesting for $ not $$$$$Bound by thinking + baking
Get Interesting for $ not $$$$$Bound by thinking + baking
6 weeks = 2 Story + 2 Visual Design + 2 Animation
Get Interesting for $ not $$$$$Bound by thinking + baking
6 weeks = 2 Story + 2 Visual Design + 2 Animation
Some upfront cost with infinite returns
I will prove this with a graph
Camera vs. Drawing
Camera vs. DrawingCamera – What is
Camera vs. DrawingCamera – What is
Camera – $set + $props + $characters
Camera vs. DrawingCamera – What is
Camera – $set + $props + $characters
Drawing – What could be
Camera vs. DrawingCamera – What is
Camera – $set + $props + $characters
Drawing – What could be
Drawing – 1 good visual thinker
This is Andrew
This is AndrewWe found him straight out of the art institue
This is AndrewWe found him straight out of the art institute
He is a great visual thinker
This is AndrewWe found him straight out of the art institute
He is a great visual thinker
More on visual thinking in a moment
Some of Andrew’s visual thinking
A good visual thinkersketches ideas fast
How are animation & motion strategic?
How are animation & motion strategic?Cheap(er)
How are animation & motion strategic?Cheap(er)
Fast(er)
How are animation & motion strategic?Cheap(er)
Fast(er)
and…
Science!
Brain Rules by John Medina
Brain Rule #10: Vision trumps all other senses
Brain Rule #10: Vision trumps all other sensesHear information = Remember 10%
Brain Rule #10: Vision trumps all other sensesHear information = Remember 10%
Add a picture = Remember 65%
Brain Rule #10: Vision trumps all other sensesHear information = Remember 10%
Add a picture = Remember 65%
(after 3 days)
Medina’sRules of Thumbon Vision
Medina’sRules of Thumbon Vision3x better recall for visual vs. oral
Medina’sRules of Thumbon Vision3x better recall for visual vs. oral
6x better recall for visual + oral
Medina’sRules of Thumbon Vision3x better recall for visual vs. oral
6x better recall for visual + oral
Recognition doubles for a picture vs text
Scott McLoed
Scott McLoedBook – Understanding Comics
Scott McLoedBook – Understanding Comics
TED Talk shows how we are wired for visual patterns
John Marzluff’sCrow Experiments
Some Examples
Woodland Park Zoo
Dumb Ways to Die
Squirrels are the deadliest animal
As we scan our horizon + periphery
As we scan our horizon + periphery Our driving attention filter remains…
As we scan our horizon + periphery Our driving attention filter remains…
Danger - Will it eat me?
As we scan our horizon + periphery Our driving attention filter remains…
Danger - Will it eat me?
Benefit - Can I eat it?
As we scan our horizon + periphery Our driving attention filter remains…
Danger - Will it eat me?
Benefit - Can I eat it?
Let’s review our bear examples
Conjunction junction, what’s your ________?
Conjunction junction, what’s your ________?I have a secret goal
Conjunction junction, what’s your ________?I have a secret goal
Create Schoolhouse Rock Videos for adults
Conjunction junction, what’s your ________?I have a secret goal
Create Schoolhouse Rock Videos for adults
For every subject important to the future of humanity
Labels can be powerful things
Imagine Cup intro
Resources
Back of the Napkinby Dan Roam
Paper app for iPad
“Can’t draw” became“I can think visually”
Slides at http://bit.ly/zug2013cmr
If you like what you see, please tweet!
ShalomThat deep peace that heals all things
twitter: @bryanzug
WhatNowExactly.com
BootstrapperStudios.com
Credits
Sucker photo - view info
Woodland Park Zoo video - view info
Dumb Ways to Die - view info
Up by Pixar - view info