the battle for the digital dieter heats up as weight loss tech goes mainstream in 2014
DESCRIPTION
Tapping into their specific motivational drivers – self-esteem, personal happiness, pride, sharing experiences, and a thirst for knowledge – will not only be key for the digital dieter’s success but also for marketers who aim to be a part of the overall weight loss experience. See more: http://blog.resonateinsights.com/the-battle-for-the-digital-dieter-heats-up-as-weight-loss-tech-goes-mainstream-in-2014/TRANSCRIPT
