the basics of social media - amazon s3 · the basics of social media with down under sail •...
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THE BASICS OF SOCIAL MEDIA
With Down Under Sail
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THE BASICS OF SOCIAL MEDIAWith Down Under Sail
• Setting up your platforms properly
• Basic keys for content
• Tips and tricks
• Building your audience
• What’s your ‘Call-to-Action’?
• DUS can help you
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SETTING UP YOUR PLATFORMSThe Basics of Social Media
You must have…• Facebook ‘Page’• Simple website
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SETTING UP YOUR PLATFORMSThe Basics of Social Media
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SETTING UP YOUR PLATFORMSThe Basics of Social Media
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CONTENT & DISTRIBUTIONThe Basics of Social Media
• Frequency
• Quality
• Engagement
• Variation
“Content is king, but distribution is queen. And she wears the pants.”
- Jonathan Perelman, Buzzfeed
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TIPS & TRICKSThe Basics of Social Media
YOUR JOB → make social media less onerous
HOW ↓• Scheduling posts• Creating drafts ahead of events• Planning a content schedule
See ‘Publishing Tools’
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HOW TO BUILD AN AUDIENCEThe Basics of Social Media
• Invite people to like your page
• Encourage liking and sharing
• Capitalise on engaging content
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CALL TO ACTIONThe Basics of Social Media
What is the next step for your end user?
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IN SUMMARYThe Basics of Social Media
• KISS principle – Keep It Simple, Stupid!
• Four pillars – Frequency, Quality, Engagement, Variation
• Be prepared!
HARRY FISHERDown Under SailMobile: 0431 102 417Email: [email protected]