the basics of mobile payments

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The Basics of Mobile Payments Pragati Ogal Rai Mobile Technology Evangelist, PayPal @PayPalDev @pragatiogal

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AnDevCon Boston 2013

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Page 1: The basics of mobile payments

The Basics of Mobile Payments

Pragati Ogal RaiMobile Technology Evangelist, PayPal

@PayPalDev @pragatiogal

Page 2: The basics of mobile payments

Agenda

• Journey of Payments

• Current Landscape

• Mobile Payments Use Cases

• Emerging Trends in Mobile Payments

Page 3: The basics of mobile payments

Journey of Payments

Page 4: The basics of mobile payments

Food & GrainsAncient Indian and Roman Coins

500 Cash 1269-1365

Emperor Kublai KhanFirst Diners Club credit cards were given out in 1950

Page 5: The basics of mobile payments

Founded in 1998, PayPal allows payments and money transfers through the Internet

Page 6: The basics of mobile payments

Logos!

PayPal processed $14 billion in mobile payment volume in 2012 –

more than 3 times the mobile payment volume of $4 billion it

processed in 2011.

In 2012, eBay generated $13 billion through mobile devices, an

overall increase of 120% from 2011. eBay expects to transact $20

billion in 2013.

Page 7: The basics of mobile payments

http://www.forbes.com/

Page 8: The basics of mobile payments

On Black Friday and Cyber Monday mobile commerce volume via eBay mobile in the

U.S. more than doubled compared to 2011. http://www.digitaltrends.com/

Page 9: The basics of mobile payments

Current Landscape

Page 10: The basics of mobile payments

Infrastructure

Clients Merchants

Mobile Payments Ecosystem

Security

Page 11: The basics of mobile payments

What are Mobile Payments?

• Consumer uses a mobile device

• Merchant uses a mobile device

• Both consumer & merchant use a mobile device

How do you define mobile payments?

Page 12: The basics of mobile payments

Remote Mobile Payments

• Send and request money

• SMS based payments

• Mobile banking

• Application/ Browser based payments

• Carrier Billing

Fahad.com

Page 13: The basics of mobile payments

Proximity Mobile Payments

• Barcode Scanning

• Point of Sale

• NFC

• Bluetooth

• RFID

• Accelerometer

Wikepedia.org

Page 14: The basics of mobile payments

Your Definition of Mobile Payments

What does a Merchant want?

• Quick, easy, hassle free

• Security compliance

• Fraud prevention systems

• Current and up to date system

• Reliable

• Pricing

What does a Consumer want?

• Fast

• Secure

• Easy

• Choice of payment providers

Page 15: The basics of mobile payments

Use Cases

Page 16: The basics of mobile payments

• Fundraising for schools, non-profits

• Check out for lower fees

• Accept payments anywhere

• Not restricted to one payment type

• Easy to implements

Donations

Page 17: The basics of mobile payments

Content & Digital goods

• Games, media, content

• In-context, less clicks payments

• Low fees for both small and large

transactions

• One-time micropayments, pay-as-

you-go, and subscription models

• International markets

Page 18: The basics of mobile payments

Payment Gateway

• Process major credit cards

• Hosted or customizable

• Any merchant account, processor or

cart

• Sandbox environment, dev tools

• Bill Me Later option

• Small and large transactions

• Advanced fraud protection

• 24x7 customer support

• Scalable

• International markets

Page 19: The basics of mobile payments

Shopping Cart

• Multiple selections

• View shipping, taxes, other costs

• Quick setup

• Integrated payments

• Integrated social media

• Advanced fraud protection

• 24x7 customer support

• Scalable

• International markets

www.cartkeeper.com

Page 20: The basics of mobile payments

Online Invoicing

• Create and email invoices

• Click a payment

• Professional looking templates

• Customizable

• Send invoices from phone

• Manage invoices

• Quick transfers

Page 21: The basics of mobile payments

Mobile Point of Sale

• Accept cards, checks, invoices,

cash

• Clear pricing

• Quick access to funds

• Customer support

• Connect multiple readers

• Global solution

Page 22: The basics of mobile payments

Mobile Point of Sale

PayPal’s chip and pin solution

Page 23: The basics of mobile payments

Commerce Identity

• Single sign-on

• Enter and update billing and

shipping information once

• Security and privacy

• Reporting and analytics

Page 24: The basics of mobile payments

Development Phases

Create Sandbox account

Get API credentials

Design, build & test application

Submit for approval*

GO LIVE

Page 25: The basics of mobile payments

Biggest Challenge?

Security

Page 26: The basics of mobile payments

Security Issues

Device security Privacy Fraud & Risk Authentication Authorization Evolving Standards

http://mollythewally.blogspot.com/

Page 27: The basics of mobile payments

http://mollythewally.blogspot.com/

Device security Privacy Fraud & Risk Authentication Authorization Evolving Standards

Page 28: The basics of mobile payments

PCI Standard Council

• Independent organization

• Develop common set of payment standards

• PCI-DSS v2.0

• PCA-DSS

• PCI-PTN

• PCI-P2PE

Page 29: The basics of mobile payments

Emerging Trends….

Page 30: The basics of mobile payments

Mobile Payments are Here to Stay

"We expect global mobile transaction volume and value to

average 42 percent annual growth between 2011 and 2016, and

we are forecasting a market worth $617 billion with 448 million

users by 2016,"

Sandy Shen, research director at Gartner, May 2012

Page 31: The basics of mobile payments

M-payments is a Global Phenomenon

In Q4 2012, 60% of eBay’s mobile purchases came from outside the U.Swww.centives.net

PayPal’s international business accounted for more than half of total revenue in 2012

Page 32: The basics of mobile payments

M-payments is a Global Phenomenon

http://pritamkabe.wordpress.com

M-pesa Chipknip GeldKarte Royal Canadian Mint

Page 33: The basics of mobile payments

Mobile brings New Use Cases

Promotions &

coupons

Location-based services

In-store research

Self-scanning & self-checkout

Global Social Commerce

Loyalty

Online Commerce

Mobile Wallet

Shopping Lists

Page 34: The basics of mobile payments

Changing Form of Payments

• Money becomes more abstract• Digital goods• Anonymous payments: Bitcoin

Less cash society Cashless society

Page 35: The basics of mobile payments

Increased Collaboration among Mobile Payment Stakeholders

Page 36: The basics of mobile payments

Improvements in Payment Security

• Consumer awareness

• Improved device security

• Newer authentication techniques

• Evolving security standards like PCI Security Standards

Page 37: The basics of mobile payments

Summary

• Mobile payments are here to stay

• Define what mobile means to your business

• Think beyond the hype

• Security, trust, and safety is of paramount importance

Page 38: The basics of mobile payments
Page 39: The basics of mobile payments

[email protected]

@PayPalDev @pragatiogal

http://www.slideshare.net/pragatiogal

Thank you!