the base project - world changing speaker series
TRANSCRIPT
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What is The Base Project?
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Chris + Doug’s Story
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What is a social enterprise?
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Brands affecting change
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Why do our fans love us?
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Challenge: BudgetAddressing the challenge:
• having a great story• empowering our advocates • strategic partnerships
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Challenge: EducationAddressing the challenge:
• keeping it simple• starting with the question “what is it made of?”• using familiar terms and phraseology
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Challenge: BrandingAddressing the challenge:
• having a unique product• repeatedly sharing our story• through social media
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Q&AAny questions?
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