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the barefoot seller your world craft market place

.... it is a social enterprise which aims to “bring Women Artisan Enterprise to scale” by making uniquely designed,

artisanal products of aesthetic value available to the

existing markets and developing new markets globally.

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WHY HANDICRAFTS ?

• largely participated by women in the artisanal economy • the economic development impact is not fully appreciated• 65% of the world exports are dominated by handicrafts(2008)• major means of job creation • little start up capital

“still an untapped economic development potential of the sector, Which is an imp poverty alleviation tool”

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7 OUT OF 10 PEOPLE IN POVERTY ARE

WOMEN

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B2B

• Corporates looking for innovative ideas in customised corporate gifting.

• Corporates should would like to “position” themselves as Socially Responsible Brands.

B2C

• People who believe “Buying local products makes portray pride for my country.”

• Mid /High Income Groups in Nairobi• Taste for aesthetic products.• People who have keen interest in handicrafts &

art collectors.• Support Women Empowerment.

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B2C • Stand Alone shelves in Supermarkets

& Retail Outlets catering to High Income Groups.

• Social Media

• Creating Online Communities

• Events

• International Trade Fairs

• Product Profiling / Stories in lifestyle magazines especially for

“women”.

B2B• Social Media • Direct Selling

• Profiling of the company/products in Business Magazines.

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........................SUPPORTING SOCIALPRIMARY

1

............• Identifying “women”

groups or individual women artisans

• Profile their products• R&D to innovate themfor the “target market”• Procure them • Brand & package them• Place them in

channels• Constant research on

handicrafts goods usage, perception and opportunity .

• Setting up Online Store for global customers

• Meeting supermarkets which cater HNIs

• Organizing “live Exhibitions”

• A virtual knowledge school

• Identifying Women ArtisanalGroups

• Starting an e-magfor people interested in social enterprise. • Access to micro creditInstitutions. • Personal training for Women Artisans• Awareness on health, Education etc to the Women groups.

........................

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• E commerce internet space• IT infrastructure • Payments Systems

• Office cum warehouse• Marketing Staff

• Marketing Material • Brand

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• The Aspen Institute • Fair Trade International

• Ipos & other research institutions• Grameen Bank

• MFIs• UNESCO

"If you do not seek out allies and helpers, then you will be isolated and weak."Sun Tzu, "The Art of War"

• Network of women artisans groups• Women artisanal startups

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• The “bond” between the women producers and customers. How many of our Customers know who is the “women” who has burnt her night oil to paint an artefact

which beautifies your living room.

• Bringing markets close to the women; not bringing women to markets.

COMPETITIVE ADVANTAGE

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milestones

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SOCIAL IMPACT VISIBILITY OF WOMEN

ENTREPRENEURS

CONFIDENCE BUILDINGIN RURAL WOMEN

THROUGH WORKSHOPS

TO HELP THEM NURTURE THE DOMESTIC MARKET DEMANDS

LIVE ART EXHIBITION FORVISIBILITY OF WOMEN ARTISANS

ACCESSIBILITY TO MARKETS

OVERCOMING CHALLENGES

FACED BY WOMEN ON WEAK INFRASTRUCTURE

CAPACITY BUILDING FOR

INETRNATIONAL MARKETS

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Way forward is to transform the barefoot seller also as a Micro Finance Institution.

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ENDING POVERTY ........begins with happy women

the barefoot seller supports women in artisanal economy to overcome poverty. Making Women Entrepreneurs