the ball - ukraine
TRANSCRIPT
![Page 1: THE BALL - UKRAINE](https://reader033.vdocuments.mx/reader033/viewer/2022051709/5874c28a1a28ab8f508b5a25/html5/thumbnails/1.jpg)
TURKISH AIRLINESTHE BALL
BEST EUROPEAN AIRLINE MEETS BEST FOOTBALL
PR PROJECT FOR UKRAINE
![Page 2: THE BALL - UKRAINE](https://reader033.vdocuments.mx/reader033/viewer/2022051709/5874c28a1a28ab8f508b5a25/html5/thumbnails/2.jpg)
We have the new ball to play with: EURO-2016
![Page 3: THE BALL - UKRAINE](https://reader033.vdocuments.mx/reader033/viewer/2022051709/5874c28a1a28ab8f508b5a25/html5/thumbnails/3.jpg)
And a team to support
![Page 4: THE BALL - UKRAINE](https://reader033.vdocuments.mx/reader033/viewer/2022051709/5874c28a1a28ab8f508b5a25/html5/thumbnails/4.jpg)
Let’s give a chance for Ukrainians to support national team and to become a part of the great
sports celebration
![Page 5: THE BALL - UKRAINE](https://reader033.vdocuments.mx/reader033/viewer/2022051709/5874c28a1a28ab8f508b5a25/html5/thumbnails/5.jpg)
Giving an opportunity to win tickets to favorite European destination
![Page 6: THE BALL - UKRAINE](https://reader033.vdocuments.mx/reader033/viewer/2022051709/5874c28a1a28ab8f508b5a25/html5/thumbnails/6.jpg)
The official ball of EURO-2016 will be presented in numerous branded photo zones in several Ukrainian airports and shopping
malls
![Page 7: THE BALL - UKRAINE](https://reader033.vdocuments.mx/reader033/viewer/2022051709/5874c28a1a28ab8f508b5a25/html5/thumbnails/7.jpg)
With an approach of taking supportive photos with the ball
![Page 8: THE BALL - UKRAINE](https://reader033.vdocuments.mx/reader033/viewer/2022051709/5874c28a1a28ab8f508b5a25/html5/thumbnails/8.jpg)
MECHANICSA number of ‘wow’
branded photo zones to be created in
airports and shopping malls where people could take photos
![Page 9: THE BALL - UKRAINE](https://reader033.vdocuments.mx/reader033/viewer/2022051709/5874c28a1a28ab8f508b5a25/html5/thumbnails/9.jpg)
INTERACTION• People at the airport and
shopping malls will have the opportunity to handle the ball, to play, to take pictures at branded photo frames, take small travel #hashtagged items etc.
• They can upload the photograph to social networks and take part in contests
![Page 10: THE BALL - UKRAINE](https://reader033.vdocuments.mx/reader033/viewer/2022051709/5874c28a1a28ab8f508b5a25/html5/thumbnails/10.jpg)
VIRAL EFFECTA photo contest to be arranged for all football fans online and offline in major Ukrainian cities:
“Take a picture with any ball and Turkish Airlines branding with supportive message and have a chance to win tickets to a dream destination”
![Page 11: THE BALL - UKRAINE](https://reader033.vdocuments.mx/reader033/viewer/2022051709/5874c28a1a28ab8f508b5a25/html5/thumbnails/11.jpg)
The ball photos and progress will be constantly published in social
networks under special #hashtags
![Page 12: THE BALL - UKRAINE](https://reader033.vdocuments.mx/reader033/viewer/2022051709/5874c28a1a28ab8f508b5a25/html5/thumbnails/12.jpg)
INSTRUMENTS• PR: news releases • social networks (Facebook) or
landing page• Viral videos on YouTube
![Page 13: THE BALL - UKRAINE](https://reader033.vdocuments.mx/reader033/viewer/2022051709/5874c28a1a28ab8f508b5a25/html5/thumbnails/13.jpg)
SMM Contest
Photo contest in social media will draw an additional attention to all PR activities and will get them an extra coverage
![Page 14: THE BALL - UKRAINE](https://reader033.vdocuments.mx/reader033/viewer/2022051709/5874c28a1a28ab8f508b5a25/html5/thumbnails/14.jpg)
SMM Contest MechanicsTo win the prize participants will:• Take a photo of themselves at the branded photozones• Post this photo on Turkish Airlines Facebook and Vkontakte
community (or on a special landing page) • Tag their friends who they want to share the prize with and
add a contest #hashtag • Get as many likes for their photo as possibleWinners will be chosen randomly or among those who got the biggest number of likes.
![Page 15: THE BALL - UKRAINE](https://reader033.vdocuments.mx/reader033/viewer/2022051709/5874c28a1a28ab8f508b5a25/html5/thumbnails/15.jpg)
SMM InstrumentsContest photos could be submitted under the contest post on Facebook and VK social community
…or via special landing page – a separate web-platform for contest conducting
![Page 16: THE BALL - UKRAINE](https://reader033.vdocuments.mx/reader033/viewer/2022051709/5874c28a1a28ab8f508b5a25/html5/thumbnails/16.jpg)
EXPECTED RESULTS• Nationwide promotion of THY brand values
and sports partnership efforts
• National web promotion and PR coverage:- Up to 2,000 + posted videos and photos of the ball- Up to 2,000 reposts - Up to 10,000 + likes- 150,000 + contacts
![Page 17: THE BALL - UKRAINE](https://reader033.vdocuments.mx/reader033/viewer/2022051709/5874c28a1a28ab8f508b5a25/html5/thumbnails/17.jpg)
INTERESTING?LET’S DISCUSS THE DETAILS!