Singles Party(Movie, Wine & Dinner)

Event Synopsis• Date : 29 April 2010• Day : Thursday• Time : 6.30pm – 10.45pm• Venue : Cathay Cineleisure Level 6 (Preview Lounge)• Enjoy : Dinner, Wine & Movie• Presenter : Sony Pictures• Sponsor : Cathay Cineplexes• Organiser : Table For Six (www.tableforsix.sg)• Full capacity : 118 singles• Participant Profile: 21-40, PMETs

About the Movie

• The Back-up Plan is a comedy that explores dating, love, marriage and family in reverse.• After years of dating, Zoe (Jennifer Lopez) has decided waiting for the right one is taking too

long. Determined to become a mother, she commits to a plan, makes an appointment and decides to go it alone. That same day, Zoe meets Stan (Alex OLoughlin) a man with real possibilities.

• Trying to nurture a budding relationship and hide the early signs of pregnancy becomes a comedy of errors for Zoe and creates confusing signals for Stan. When Zoe nervously reveals the reason for her unpredictable behaviour, Stan commits fully and says he is in.

• Never before has love seen a courtship where a wild night of sex involves three in a bed Stan, Zoe and the ever-present massive pregnancy pillow. Or, where date night consists of being the focal point at a near-strangers water birth which does for kiddie pools what Jaws did for swimming in the ocean. The real pregnancy test comes when both of them realize they really don’t know each other outside of hormonal chaos and birth preparations. With the nine month clock ticking, both begin to experience cold feet.

• Anyone can fall in love, get married and have a baby but doing it backwards in hyper-drive could be proof positive that they were made for each other.

Proposed Event Poster

Option 1 Option 2

About Organiser – Table For Six

•Boutique dating agency•Featured more than 20 times in 15 months•Creator of Table For Six & Siblings & Buddies Connection•Organiser of successful movie & dinner events:

•Exception or Rule•Ghosts of Girlfriends’ Past•The Ugly Truth

About the Presenter & Sponsor

Demographics & target

• Age : 21-40• Gender : 60% ladies• Profession : PMET• Annual income : > $30,000• Social Status : Single

Programme

• 6.30-6.45pm – Registration & Welcome• 6.45-7.30pm – Buffet Dinner & Wine *• 7.30-8.00pm – Ice breaker• 8.00-8.45pm – Networking• 8.45-9.00pm – Drawing of lots for seating

arrangement and Prizes• 9.00-10.45pm – The Movie

* Dinner & Wine will continue until 9pm

Event Marketing(14 April – 28 April)

• Online– www.romancingspore.com– www.tableforsix.sg– www.beulah.sg

• Email– 12,000 singles

Social Media & Viral MarketingFacebook

Twitter

Flickr

Monitor all “The Back-up Plan” tweetRetweet to point back to event linksRelease information of event

Create a event in groupHave conversation with fans Develop a community of singles

Post photo & posters to movie groupsParticipate in discussion about Movie Add “people” as contact to all event pictures

Media Pitch

• How many singles give up looking for the “One” after 35?

• Considerable Singles do not mind being a parent even if they are single. (Fatherhood & Motherhood issues(

• What other back-up plans do singles in Singapore have if they are to be alone all their life?

• The Back-up Plan – a movie with a comical storyline but a serious message in Singapore’s context

Possible Event Coverage

Event Partnership Mileage

• Event– Special Mention by emcee– Acknowledgement in edm– Acknowledgement on posters– Supply of cocktail table as booth– Right to mingle with participants– Right to collect or distribute namecards/brochure

• Post Event– Media & Press Coverage– Database of participants

Strategic Alliance(possible business for joint event marketing)

• SPA Operator• Wine Distributor• Travel Operator

Post Event Deliverable

• CD of video archive• CD of photo archive• Complete list of participants’ contacts