the attention economy challenge
TRANSCRIPT
![Page 1: The Attention Economy Challenge](https://reader035.vdocuments.mx/reader035/viewer/2022062523/58ed2f2a1a28ab19498b46c1/html5/thumbnails/1.jpg)
TheAttentionEconomyChallenge
ZarangolaMedia.com
by:
Rey M. Baguio
![Page 2: The Attention Economy Challenge](https://reader035.vdocuments.mx/reader035/viewer/2022062523/58ed2f2a1a28ab19498b46c1/html5/thumbnails/2.jpg)
ZarangolaMedia.com
a goldfish can kick our ass!* http://www.telegraph.co.uk/science/2016/03/12/humans-have-shorter-attention-span-than-goldfish-thanks-to-smart/
![Page 3: The Attention Economy Challenge](https://reader035.vdocuments.mx/reader035/viewer/2022062523/58ed2f2a1a28ab19498b46c1/html5/thumbnails/3.jpg)
Attention is the most valuable human commodity.
ZarangolaMedia.com
![Page 4: The Attention Economy Challenge](https://reader035.vdocuments.mx/reader035/viewer/2022062523/58ed2f2a1a28ab19498b46c1/html5/thumbnails/4.jpg)
Attention deserves respect.
ZarangolaMedia.com
![Page 5: The Attention Economy Challenge](https://reader035.vdocuments.mx/reader035/viewer/2022062523/58ed2f2a1a28ab19498b46c1/html5/thumbnails/5.jpg)
Attention is not about numbers. ZarangolaMedia.com
![Page 6: The Attention Economy Challenge](https://reader035.vdocuments.mx/reader035/viewer/2022062523/58ed2f2a1a28ab19498b46c1/html5/thumbnails/6.jpg)
It’s about IMPACT.
ZarangolaMedia.com
![Page 7: The Attention Economy Challenge](https://reader035.vdocuments.mx/reader035/viewer/2022062523/58ed2f2a1a28ab19498b46c1/html5/thumbnails/7.jpg)
TraditionalVs.
Digital
ZarangolaMedia.com
![Page 8: The Attention Economy Challenge](https://reader035.vdocuments.mx/reader035/viewer/2022062523/58ed2f2a1a28ab19498b46c1/html5/thumbnails/8.jpg)
Some ways to capture
attention
ZarangolaMedia.com
Wait! I’m not a goldfish!
![Page 9: The Attention Economy Challenge](https://reader035.vdocuments.mx/reader035/viewer/2022062523/58ed2f2a1a28ab19498b46c1/html5/thumbnails/9.jpg)
Beg
ZarangolaMedia.com
Wait! You’re not a goldfish too!
![Page 10: The Attention Economy Challenge](https://reader035.vdocuments.mx/reader035/viewer/2022062523/58ed2f2a1a28ab19498b46c1/html5/thumbnails/10.jpg)
‘Steal’
ZarangolaMedia.com
![Page 11: The Attention Economy Challenge](https://reader035.vdocuments.mx/reader035/viewer/2022062523/58ed2f2a1a28ab19498b46c1/html5/thumbnails/11.jpg)
ZarangolaMedia.com
![Page 12: The Attention Economy Challenge](https://reader035.vdocuments.mx/reader035/viewer/2022062523/58ed2f2a1a28ab19498b46c1/html5/thumbnails/12.jpg)
BorrowZarangolaMedia.com
Hello, ladies!
![Page 13: The Attention Economy Challenge](https://reader035.vdocuments.mx/reader035/viewer/2022062523/58ed2f2a1a28ab19498b46c1/html5/thumbnails/13.jpg)
What’s your best
approach?ZarangolaMedia.com
![Page 14: The Attention Economy Challenge](https://reader035.vdocuments.mx/reader035/viewer/2022062523/58ed2f2a1a28ab19498b46c1/html5/thumbnails/14.jpg)
Be remarkable.
ZarangolaMedia.com
uniquecreative
know your audience
![Page 15: The Attention Economy Challenge](https://reader035.vdocuments.mx/reader035/viewer/2022062523/58ed2f2a1a28ab19498b46c1/html5/thumbnails/15.jpg)
Reverse engineer attention.
ZarangolaMedia.com
![Page 16: The Attention Economy Challenge](https://reader035.vdocuments.mx/reader035/viewer/2022062523/58ed2f2a1a28ab19498b46c1/html5/thumbnails/16.jpg)
ZarangolaMedia.com
give attention.
![Page 17: The Attention Economy Challenge](https://reader035.vdocuments.mx/reader035/viewer/2022062523/58ed2f2a1a28ab19498b46c1/html5/thumbnails/17.jpg)
ZarangolaMedia.com
thank you for the
attention!