The Ashen Premise

ECONOMYCONFLICT DISASTERSamar is situated in

one of only five

regions in the

country riddled with

conflict as the New People's Army rebels

are still active in

the area

The distinction of

Samar is initially

tied to natural

devastation as

Samar is often the

first Asian landmass

hit by more that 20

tropical storms or

typhoons that are

born in the Pacific

Ocean each year

the effects of

these settings play

a major role in

shaping the

province's

struggling economy

– this makes Samar

one of the poorest

provinces in the

Philippines

TRADITIONS

FESTIVALS

The Glints Within

NATURAL WONDERS

Igniting the SparkOur Tourism Plans, Programs, Policies and Investments

The Wake Up Call

Oriental Hotel Leyte Tide Embankment Project

Solar Farm in Palo Palompon Mariculture

WASAR Training

SAMAR Can’t Remain At The Bottom Forever

BRIDGE THE DIVIDE

We had to take a step back, look at the bigger picture and find creative solutions to

Our Vision

SAMAR:

• a prime tourist destination• well-sustained environment • stable economy anchored on agro-forestry

and fishery• empowered, disaster-resilient, hospitable,

healthy and God-loving citizenry• managed by responsive, accountable and

transparent government.

Our Mission

Build a safe and eco-friendly community through sustainable socioeconomic development programs and projects that would improve the quality of life of the Samarnons.

Our Shared Goal

Make TOURISM the driver for Samar’s cultural preservation, environmental care, values transformation, resiliency and economic prosperity for all.

Stakeholders / Development Partners

Local Government

Units

Potential Investors

National Line Agencies

End Consumers

Internal Team

Private Sector

MediaEducation

InstitutionsNGOs

People’s Organizations

Civil Society

Educational Institutions

The Strategy

“Quick-win” Programs,

Activities and Projects

Productizing and Branding

Market and Media

Visibility

THE NATURE-RIDER MILLENNIAL

The Target Market

SOLACE-SEARCHING PROFESSIONAL

15

The Product

TANDAYA TRAIL

The Local Community as Tourism Service Providers

Community-based Peoples Organizations:

Sohoton Services Cooperative

Basey, Samar

Mamanwa TribeBasey, Samar

TORPEDOParanas, Samar

Marabut Kitchen Women’s

AssociationMarabut, Samar

San Juan By The Bay AssociationSta. Rita, Samar

ENGAGED

EMPOWERED

Tandaya Trail Product Enhancement

Tandaya Trail Product Development

The Secret Kitchen

Of Samar

Mangrove Forest

Exploration Pinabacdao

Tandaya Trail Product Development

LARA

Expanding the Tandaya Trail

Lulugayan

Falls

Lobo Cave

San Juan By The

Bay

Langon-Gobingob

Tandaya Trail 2

Spreading the Spark

Collateral DevelopmentSocial Media and Travel Trade

Spreading the Spark: Goals AchievedRebuilding the

external image of Samar while

internally building a sense of pride

among the Samarnons

Ushering in prosperity by

strengthening the marginalized

sector

Spreading the Spark: Goals Achieved

Steering growth in the rural

areas

Promoting care for the

environment

SPARK SAMARDEVELOPMENT AGENDA

Framework

PLATFORMAgriculture

& FisheriesHistory & Culture

Environment Education HealthTrade & Industry MSMEs

Infrastructure

Disaster Preparedness

&

Resiliency

Peace & Order

GOOD GOVERNANCE

T O U R I S M

COMMUNITY TRANSFORMATION

Systematic Approach

Role Of The Government

Investing in Good Governance

Investing in People

Investing in Infrastructure

Investing in the Environment

Spark Governance: Role Of The Government

Recreational

Guidelines

Mining Moratorium

Youth DRRM

Summit

Environmental Code

Spark Samar

Cave Summit

Investing in the Environment

ENVI

RONM

ENT

Spark Governance: Role Of The Government

Spark Stakeholder ParticipationEngaging Communities and Sectors

IF IT’S NOT INCLUSIVE,

IT’S NOT GROWTH

33

Spark SustainabilityPlacing Mechanisms that ensure sustainability of the Tourism Plans, Programs and Projects

Spark Sustainability

Samar Provincial Development Physical Framework Plan (PDPFP) 2016-2022: Human Capital Development Community Organizing and Cooperatives Development Micro, Small and Medium Enterprises (MSMEs) incentive package Private-Public Investment Collaboration for Eco-tourism Tourism Clustering or Tourism Destination Packaging Compliance to Standards for Tourism Facilities and Services Inculcate Entrepreneurial attitude among youth Intensive Tourism Promotion Tourism Infrastructure Support Facility Development Protection and Conservation of the natural resources Tourism DRRM & Resiliency

Spark PartnershipsPublic and Private Sector Partnerships

Private-Public Partnerships

Bridging Leadership Program - A Zuellig

Foundation program in partnership with

Local Chief Executives/LGU's

Networking Linkages Program

(GO&NGO's)

ALKFI-BantayKalikasan

Ecotourism and Livelihood Project

Go NegosyoLInkaging on

Entrepreneurial Skills and Product

Enhancement

Spark Best PracticesInitiatives Worth Replicating

Initiatives Worth Replicating

Enhancing Leadership Capabilities

LCE as the Development

Champion

Spark CollaborationsThe Implementation process of LGU Tourism-related programs and projects

Align

Consult

Collaborate

Spark Output & OutcomesThe overarching impact of tourism programs

Social

Economic

Culture & Heritage

Environment

Spark Outputs and Outcomes

Social (Education, Gender Advocacy, Child Protection

etc.)

Economic

(Product

Development,

Tourism Support

and Business

Services, Micro

lending-finance,

human resource

development

etc….)• Support to K-12 Tourism Specialization track

•Mainstream gender concerns in tourism and promote protection and welfare of women and children

• Tandaya Trail product development / enhancement

•Tourism Industry Human Resource Capability Building

Spark Outputs and Outcomes

Culture and Heritage

(Conservation and

Preservation, etc….)

Culture and Heritage

(Conservation and

Preservation, etc….)

Environment (Protection and

Preservation, Greening, Waste

Management, Use of alternative energy resources, etc….)

• Champion environmental causes and Disaster Risk Reduction & Mitigation

•Collaboration with the DENR, for greening programs

• Cultural mapping finished

•Support to the Banig craft production - LARA

Spark UnityCommunity Support and Acceptance

Spark Outputs and Outcomes

Environment(Protection andPreservation,Greening, WasteManagement, Use ofalternative energyresources, etc….)

Many verbalized their gratitude for having been part of tourism development in Samar

Former supporter of insurgents or part of illegal activities have transformed to become champions of mother nature.

Many LGUs and communities have verbalized their desire to be part of the Tandaya Trail or be involved in tourism by providing services along the value chain

Spark Feedback & ImprovementThe Drive to Do Better

Both formal and informal monitoring and feedback mechanisms are being utilized to assess the areas of improvement in the Samar tourism industry.

Tourism OutcomesReaping the Results

Tourism Outcomes

TOURIST ARRIVALS

From118,018 in 2013 to

207,709 in 2016

TOURIST RECEIPTS

FromPhP 1,708B in 2015 to

PhP 1.973B in 2016

NUMBER OF ACCOMMODATION

FACILITIES

41 establishments with 507 rooms in 2012 to

50 establishments with 822 rooms in 2015

Tourism Outcomes

TRIPP Roads

2015 - 2016

8 tourism road projects worth P598M

TRIPP Roads

approved for 2017

implementation

2 tourism road projects worth P200M

TRIPP Roads approved

for 2018

implementation

7 tourism road projects worth P130M

Tourism Updates

“

”

It is not the Strongest of the species that survives, nor the most

intelligent that survives.It is the most adaptable to change.

- Charles Darwin -

THANK YOU