The Art of Teaching: Serving the Greater Good

Presented by

Raymond P. Fisk

University of New Orleans

Finding Your Own Style

• Work at the art of teaching, but find your own style.

• Stay focused on captivating and inspiring students.

• Use humor, but carefully.

• Take risks, make mistakes.

• Don’t be afraid to be theatrical.

• Don’t be afraid to be stern.

• Don’t be afraid to be obsessive.

Teaching Skills Grid

Students as Customers vs. Products

• Calling students “customers” is common.

• While I think there are some very important customer service aspects to working with students, I think they are primarily our “products.”

• Hence, “serving the greater good” means serving the many customers awaiting our graduates.

Learn-Feel-Do• This popular description of the stages

of knowledge captures a common flaw in business education.

• It is easy to focus on the cognitive knowledge of marketing.

• It is harder to teach students the emotional meaning of marketing.

• It is even harder to coach them through the process of doing marketing.

Rigor & Teaching Evaluations

• There is a common notion that being a more rigorous teacher causes lower teaching evaluations.– It can, if students are convinced the

rigor is unfair.– It won’t, if students are convinced the

rigor is necessary.

• Students will rise to inspiring challenges.

Handout Examples of My Own Obsessiveness

• Marketing Skill Set

• Teams and Teamwork

• Guidelines for Marketing Strategy

• Guidelines for Preparing Papers

• Presentation Guidelines for Marketing Strategies

Handouts

Teaching in the 21st Century

• Collaborative Learning

• Teaching Technology

• International Teaching