the art of lead gen: understanding factors that matter
TRANSCRIPT
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The Art of Lead Gen Understanding factors that matter
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HI, I’M JOEI’ll be your moderator today
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Digital Marketing Agency of the
Year 2016
Search Marketing Agency of the
Year 2016
Social Media Agency of the
Year 2016
Best Data & Analytics
Campaign 2016
Best Digital Team 2016
We’re an award-winning digital & inbound marketing agency
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And last year, we partnered with HubSpot…
GetApp Names HubSpot #1 in Marketing Automation (2016)
Named “Best CRM” in CMS Critic Awards (2016)
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Our HubSpot journey
● One of Singapore’s 1st: ▪ Gold-tier HubSpot agency partners▪ HubSpot resellers
● HubSpot Impact Award for International Client Growth Story
Some of our HubSpot clients:
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POLL TIME: Are you a HubSpot user?
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Today’s Speakers
KhyathiHead of Digital Planning
Happy Marketer
JustinSenior Marketing Manager
HubSpot
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What is a typical consumer journey?
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POLL TIME: Is your business in the B2B or B2C space?
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The HubSpot Consumer Journey
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The HubSpot Consumer Journey
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The HubSpot Consumer Journey
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The HubSpot Consumer Journey
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So what’s the key to successful “lead gen”?
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2 key components of a good lead gen strategy
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“Personalized emails increasetransaction and revenue rates by 6x”
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The HubSpot Way - Personas
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POLL TIME: What are some of the common personas relevant to your
business?
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4 Steps to Getting Your Context Right
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#1 - Understanding Your Stakeholders
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Consumer Reviews & Interviews
Reviews on Consumer Forums
Internal Stakeholder Interviews
External Stakeholder Interviews
To identify:1. Challenges/Barriers2. Motivations3. Opportunities
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#2 - Find Untapped Opportunities
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Keyword Research & Insights
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Past Data & Analytics
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#3 - Stay Relevant & Real-time
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POLL TIME: Which of these tools have you used for “social listening” in
the past?
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#4 - Marrying Insights with the Personas
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What’s a Good Persona?
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It’s overwhelming...but we get it!
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Fastacash HubSpot Case Study
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Fastacash HubSpot Case Study
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Fastacash HubSpot Case Study
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The Results
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