the art of evangelism and storytelling - guest lecture
TRANSCRIPT
The Art Of EvangelismWhy storytelling beats marketing
Theo PriestleyNov, 2015
Theo PriestleyTechnology Evangelist, Advisor, Forbes
Twitter: @ITredux
http://www.linkedin.com/in/theopriestley
Storytelling Is In Our DNA
The Core Of Evangelism• Create a transparent
story The product is not the
message
• Create an inspiring story
Drive action from emotion, relationship from reaction
• Be opinionated Avoid “Sycophanticide” and
the Echo Chamber
• Adapt constantly Pivot, pivot, pivot: Don’t be
afraid to try something new
• Connect the dots inside and out
Be the glue between the organization and the customer
Evangelism Answers 5 QuestionsWhy your product or service exists
How it can resolve a pain or need, and How it can make a difference
Where the value in using the solution or service comes from
Who will it help the most, and Who has it already helped
When can I get my hands on it, and When will it make a difference
Why Evangelism Over Other Methods?
Don’t Let Storytelling Die
