the art of cross border fundraising 2013

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1 The Art of Cross Border Financing By: David Solomon 3 Daniel Frish Street., Tel Aviv - 64731 - Tel: +972 3 695 06 66 - Fax: +972 3 695 02 22 WWW.SOLOMON-CAPITAL.COM [email protected] SOLOMONCAPITAL

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Page 1: The Art of  Cross Border Fundraising  2013

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The Art of Cross Border FinancingBy: David Solomon

3 Daniel Frish Street., Tel Aviv - 64731 - Tel: +972 3 695 06 66 - Fax: +972 3 695 02 22

[email protected]

SOLOMONCAPITAL

Page 2: The Art of  Cross Border Fundraising  2013

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SOLOMONCAPITAL is a leading Israeli based  Investment House, providing investment banking as well as corporate finance services that include; Fundraising, M&A, Financial Restructuring and Business Strategic Consulting to Israeli, and International companies.

David Solomon Group CEO

With over 20 years of experience, David Solomon, is one of Israel's leading experts in the field of Corporate Finance. David, is the  former Managing Partner of Cukierman & Co. Consulting Ltd, the founder and the CEO of B-PLAN, 4HIGHTECH [Investment Bank], and Micromedic Technologies [Listed on the Tel Aviv Stock Exchange].

Mr. Solomon has worked with high profile clients in the global market such as IBM, Scitex, Bezeq, Bank Discount, Bank Hapoalim, Bank Leumi, Israel Airospace Industries [IAI], QUALCOMM, Dor Energy, RAPAK and others.

Mr. Solomon lectures in Courses in academic and other institutes. David is the author of various books including: "From Seed to IPO", "Business Planning in the Post Bubble Era", and "Biomedical - from Research to Market, The Business Challenge". He has successfully worked with dozens of emerging companies and is accredited with over a hundred winning business plans

SOLOMONCAPITAL

Page 3: The Art of  Cross Border Fundraising  2013

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From The global Press…

SOLOMONCAPITAL

Page 4: The Art of  Cross Border Fundraising  2013

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The Art of Cross Border Financing

2013

SOLOMONCAPITAL

Page 5: The Art of  Cross Border Fundraising  2013

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Source of funds & Life Cycle

Start up Growth Maturity Decline Rebirth

Non DilutedGrants

DilutedAnglesVC’sCrowded VC’s

Banks

Private EquityPublic Equity

BondsBanks

Private EquityPublic Equity

Restructuring[Debt- Restructuring]

RestructuringPrivate Equity

Restructuring[Debt- Restructuring]

RestructuringPrivate Equity

SOLOMONCAPITAL

Page 6: The Art of  Cross Border Fundraising  2013

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0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Local Private Equity

Cross Border Private Equity

Local Public Equity

Cross Border Public Equity

Series2

Series1

0%10%20%30%40%50%60%70%80%90%

100%

2012 2013

Small/ Mid Cap :Equity

Cross Border Public Equity

Local Public Equity

Cross Border Private Equity

Local Private Equity

0%10%20%30%40%50%60%70%80%90%

100%

2012 2013

Small/Mid Cap :Debt

Local Private Debt

Local Private Debt

Source of funds

SOLOMONCAPITAL

Page 7: The Art of  Cross Border Fundraising  2013

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Main Causes for Unsuccessful Fundraising• STRATEGY - Lack of Clear strategy or wrong

strategy [wrong source, wrong timing, wrong valuation]

• PREPARATION - Poor Preparation

• COMMUNICATION - Poor Company/Investor

Communication,..Losing Credibility

• BAD LUCK…If you fail to plan you plan to fail 

SOLOMONCAPITAL

Page 8: The Art of  Cross Border Fundraising  2013

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The Investor Perspective

Remember !!

It is all About Risk Management

The Company is focusing on the OPPORTUNITY the Investor on the

RISK

SOLOMONCAPITAL

Page 9: The Art of  Cross Border Fundraising  2013

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The Process

Pre • Reality check - Evaluation, Reality check

and putting together the right STORY• Strategy - Building up the best Strategy• Preparation - Be ready… Plan and

Preparation

On Air• Communication• Pitch - [road show]• Negotiation

1

23

456

SOLOMONCAPITAL

Page 10: The Art of  Cross Border Fundraising  2013

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The Strategy

• Why - How much -Where - When• Where is the Meat? • Valuation• Fundraising Plan

SOLOMONCAPITAL

Page 11: The Art of  Cross Border Fundraising  2013

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The Preparation

• STORY - Build up the Right Story [Team, Problem/opportunity, Technology / solution, Sustainable advantage, Business model

• BE READY - Be ready for Due diligence [Balance sheet, IP, Agreements ..]

• BUSINESS PLAN Prepare Wining Business Plan [ Pitch Presentation, Teaser

• TEAM Be sure you have the best team

SOLOMONCAPITAL

Page 12: The Art of  Cross Border Fundraising  2013

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The Road Show

• Be sure you know the investor agenda• Be sure you got the right excess• Be ready with 10 min pitch and ..bring with you

lot of PATIENCE and Small EGO…• Be ready for long process

SOLOMONCAPITAL

Page 13: The Art of  Cross Border Fundraising  2013

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The Valuation & Deal Price

• Valuation [Fair Market Value ] is just the first stage for Deal Pricing

• Valuation Model : Market price, DCF aDCF • Deal Benchmark will do the trick

Deal Price : Public equity > Private Equity

Leave some meat to the Investors

SOLOMONCAPITAL

Page 14: The Art of  Cross Border Fundraising  2013

SOLOMONCAPITAL

Page 15: The Art of  Cross Border Fundraising  2013

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Make Sure the Numbers Add Up

• Long-term financial projections• Near-term operating plan• Capital requirements• Capitalization structure over multiple rounds5.

SOLOMONCAPITAL

Page 16: The Art of  Cross Border Fundraising  2013

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Build Credibility

• Personal Credibility• Advisers / industry experts• Strategic partners• Investors/board members• Clear Plan &Business Models

SOLOMONCAPITAL

Page 17: The Art of  Cross Border Fundraising  2013

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TOP LIES

• Our projections are conservative• Our target market is $56 billion• We have no direct competition• No one else can do what we do• Our contract with Nokia will be signed next

week• I’ll be happy to turn over the reins to a new

CEO!

SOLOMONCAPITAL

Page 18: The Art of  Cross Border Fundraising  2013

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FACT!:Main Causes for Unsuccessful Fundraising are:  

Lack of clear  STRATEGYPoor PREPARATION -

Broken COMMUNICATIONBAD LUCK…

Contact me today for :

BUSINESS PLAN - FIRM VALUATION - FUNDRAISING - M&[email protected]