the art of building relationships
DESCRIPTION
A primer on building an employer relations program in a college career services setting. Originally presented at the 2008 Conference of the Mountain Pacific Association of Colleges and Employers.TRANSCRIPT
Overview• Explore the
meaning of alliances for the career center & employer
• Approach alliance-building from as an “art”
• Discuss the what, why, and how
What is an Alliance?
American Heritage Dictionary: 1a. Close association of nations or other
groups, formed to advance common interests or causes
1b. Formal agreement establishing such an association
2. Connection based on kinship, marriage, or common interest; a bond or tie
3. Close similarity in nature or type; affinity
Introductions• Bill Sherman– Assistant Director for
Employer Relations– LCB Career Services,
University of Oregon
• Melissa Mackie– College Relations Lead– The Regence Group
• Jessica Best– Asst Director for Career
Advising, LCB Career Svcs
Let’s Talk
Q. Who are you, where are you from? Q. What would you like to get out of
our time together?
The Benefit
Q. What is lacking in your relationships with companies…schools?
Q. Why are alliances necessary in today’s environment?
The Essentials
Q. What are some examples of successful alliances?
• Transactional vs. Relational Approaches
Getting Started
• Your Plan• Your Team–Do you know who your internal allies are?
(faculty , student leaders, execs)• Your Calendar–What are the strategic touch-points during
the academic year?• Your Budget–Who is paying for what?
Making it Happen
Q. Career Centers, what ideas can you put into play to ally with employers?
Q. Employers, what are some initial steps to building relationships on campus?
Ideas• Capstone
Projects• Career
Workshops• Case
Competitions• Club
Partnerships
• Curriculum Advisement
• Faculty Lunches• Networking
Events• Ask the
Recruiter Forum• Student Dinners• Speaker Series
Challenges
Q. What are some mistakes career centers make?
Q. What mistakes do companies make?
