the application of enterprise social networking to talent

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The Application of Enterprise Social

Networking to Talent Acquisition and Management

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This presentation is made possible by:

www.conenza.comConenza provides:

•Hosted, private, branded corporate social networks

•Comprehensive community management and strategy

•A decade of community development expertise

New Conenza Community Core makes it even easier to get started. Contact [email protected] for more information.

Conenza makes it cost-effective and easy to quickly build a highly-rewarding corporate community with minimal impact on your internal resources.


Today’s Agenda

• Introduction - 5 minutes

• Feature Presentation and Q&A - 50 minutes

• Wrap Up and Tour of Track Page - 5 minutes


Today’s Moderator

Amy Lewis, Director

Talent Acquisition Community

Human Capital Institute

Send email to [email protected]

to connect on LinkedIn

Follow me on Twitter @amylewis

www.humancapitalist.org

Bloghttp://www.thetalenteconomy.com


Today’s Guests

Katherine James Schuitemaker

Chief Marketing Officer

Conenza, Inc.

Meighan Berberich

Director of Sales & Marketing

Conenza, Inc.

The Application of Enterprise Social Networking

to Talent Management and Talent Acquisition

Confidential 7

Agenda

� The Enterprise Social Networking Landscape

� Recent Research: Interest and Adoption are

Growing

� Real-World Examples

• Internal Employee Communities • Extended Talent Networks• Recruiting/Talent Communities • Leveraging Existing Social Networks

� Recommendations for Getting Started

� About Conenza

� Q & A

Confidential 8

B2C

GLOBAL

ENTERPRISE

Public Social Networks

LinkedIn

Facebook

B2B

B2T

Customer Support

Marketing

Product Feedback & Ideas

Customer Relationship Management

Partner Management & Enablement

Marketing

Human Capital/Talent Management

Business Development

Communication, Collaboration & Innovation

The Enterprise Social Networking Landscape

Twitter

Confidential 9

Enterprise 2.0 Adoption on the Rise

� 98% of those surveyed are using Enterprise 2.0 technologies for

internal communication and collaboration within their company

The most popular technologies currently used:- instant messaging (74%)- wikis and team workspaces (67%)- blogs (51%)

� The majority of respondents say their spending on Enterprise 2.0 will increase (58%) in 2009

� Most respondents (64%) say that adoption of Enterprise 2.0 is company-wide

Source: Enterprise 2.0 Conference Pre-Conference Survey, May 2009

Confidential 10

Knowledge is not infused or retained.

Relationships are not transparent.

New workers expect and

embrace social

technologies to build relationships.

Relationships are not built across

geographies.

Source: Corporate Social Networks Will Augment Strategic HR Initiatives, Zach Thomas, Forrester Research, 2008

When Firms Fail To Capitalize On Their Networks…

What is Driving Adoption?

Confidential 11




embrace social



geographies.




Confidential 12




embrace social



geographies.




Confidential 13




embrace social



geographies.




Confidential 14




embrace social



geographies.




Confidential 15

� Understand and effectively tap into the skills and talent of your people

� Fuel connections, collaboration and group communication

� Increase productivity by providing a robust online resource that enables your people to work smarter and faster

� Provide a global knowledge-hub and channel for sharing research, best practices, training via multiple formats (forums, blogs, documents, events, etc.)

� Support continued career development and learning

� Measure the results of your corporate social networking initiative

Benefits of an Internal Employee Social NetworkProvides a place where your people can build connections, collaborate,

share best practices, and develop in their careers

Confidential 16

Real World Examples: Internal Communities

Enhance Collaboration and Communication

Cut customer contract timeline from 3 months to 2 weeks

Connects & creates sense of community in dispersed workforce

Connects unique skill sets of knowledge, Increases

communication

Confidential 17

Talent Community in Action: Understanding

and Connecting Internal Teams

Connect a globally dispersed workforce

Understand your internal talent landscape

Enable employees to quickly and easily find unique skill sets and expertise

Confidential 18

Employee Community in Action:

Facilitating Global Work Groups

Support global project teams

Foster and facilitate productive group dialogue

Provide a central source for the sharing of information and resources

Confidential 19

CONNECTIONS

Help newcomers establish a broad network of critical relationships

KNOWLEDGE

Enable newcomers can quickly locate the centers of knowledge

DEVELOPMENT

Facilitate the mentoring relationships across the organization

ENGAGEMENT

Create a connected culture where your people feel like they are part of and contributing to something great

Recent study found in 85% of companies, new hire

morale/passion dramatically declines after six months

An Onboarding Community can:

Onboarding Communities: Engaging and

Energizing New Employees Across the Globe

Confidential 20

Onboarding Communities: Engaging and

Energizing New Employees Across the Globe

“My onboarding experience was amazing. I was immediately

plugged into the social network, contributing to and receiving help from people all over the world.

It helped me get to know people, and it also helped people get to know me: my character, my competencies, my passions. It was the reason why I’d been engaged and energized by the stories of other people throughout the organization.”

Sachua Chua, IBM

www.theorangechair.com/

Results: Greater engagement and job satisfaction,

shortened time to contribution, decreased turnover

Confidential 21

Alumni Communities: Turning Former

Employees into Strategic Assets

TALENT MANAGEMENT

• Recruiting / referrals

• Mentors, contractors and consultants

• Diversity outreach

BUSINESS DEVELOPMENT

• Revenue generating relationships

• Business leads and spheres of influence

MARKETING

• Brand ambassadors

• Customers

• Corporate social responsibility initiatives

INNOVATION

• Co-creation of future products and services

• Access to intellectual capital

Confidential 22

Alumni Communities: Turning Former

Employees into Strategic Assets

TALENT MANAGEMENT

• Recruiting / referrals

• Mentors, contractors

and consultants

• Diversity outreach


• Revenue generating

relationships

• Business leads and

spheres of influence

MARKETING

• Brand ambassadors

• Customers

• Corporate social

responsibility initiatives

INNOVATION

• Co-creation of future

products and services

• Access to intellectual

capital

TALENT MANAGEMENT

“20% of our experienced

hires are boomerangs.”—National Alumni Director, Big 4 Accounting Firm


“We see nearly $180

million in revenue driven

from alumni referrals.”—Senior Director, Business Development, Global 500 Company

MARKETING

“(Our alumni) group is a huge asset for us. They have become our brand ambassadors. And we want to bring them even closer.”— CEO, Hewlett Packard

INNOVATION

“We generate 35% of our new products from ideas from outside the company; we’ve lowered research & development costs by 20%.”— CEO, Proctor and Gamble

Confidential 23

Alumni Community in Action: RecruitingA rich recruiting resource: increase rehires and referrals

Enterprise Private, Enterprise

CommunityPost Jobs, Find Talent

Job postings spread

virally inside and

outside the

community

Confidential 24

Alumni Community in Action: RecruitingA rich recruiting resource: increase rehires and referrals

Enterprise Private, Enterprise

CommunityPost Jobs, Find Talent

Increase rehires and

qualified referrals,

reduce recruiting costs

By the numbers:

Company size: 25,000Annual new hires: 2,500

10% of annual new hires

sourced from alumni

community: 250

Annual cost savings:

$1,785,000

Confidential 25

Talent Communities for Recruiting

Microsoft: Taking a Targeted

Approach to Engaging Talent

www.viewmyworld.com

www.YouAtMicrosoft.com

• Delivering messages and experiences that are unique to the populations they are targeting

• Delivers value to talent community beyond just the future job prospect

• “Real People” telling “Real Stories”

• Encourage sharing and viral spread

• Features the latest in social networking, RSS feeds, multi-media (video) and employee blogs

Confidential 26

Tapping Into Existing Social Networks to

Build Your Talent Community

Jim Durbin , ERE, Tripling Traffic to Your

Careers Site With a Facebook Account?

Confidential 27

Customer and Partner Communities: Tapping into

Talent Outside Your Organization

�Customers can submit ideas for new products or improvements to existing services

�Customers can vote for the ideas they would most like to see realized

�More than 200 ideas already adopted

Dell IdeaStorm: Customers as a source of

talent and innovation

Confidential 28

Leverage External Talent Communities to

Create Scalable, On-Demand Workforce

Confidential 29

Recommendations on Getting Started

� Define specific business issues to drive adoption

and acceptance.

� Understand your culture and prepare to change it.

� Assemble cross-functional task forces.

� Select a partner with practical experience.


Confidential 30

Conenza =

Practical Experience + People + Platform + Process

Market-Leading

Product and

Strategic Support

Deep Enterprise

Community

Expertise

Best Practices Ensure

Community Vibrancy

& Business Success

Conenza provides the technology, tools, and the team to help you realize the full potential of your community initiative

Confidential 31

Crawl, Walk, Run: The Conenza Community PlatformModular Software-as-a-Service solution featuring the best of social networking technology

+ MODULES

OPPORTUNITY CENTER

EVENTS

MARKETPLACES

v

CONENZA COMMUNITY CORE

The foundation of the Conenza Community Platform

+ SOCIAL NETWORKING FEATURES

• Groups• Connections• Blogs & Wikis• Messaging

• Doc / Photo Sharing• Activity Feeds• Rich Media• Refer-a-Friend

• Permissions• Privacy Settings+ Administration+ Reporting

HOMEPAGE | NEWS PROFILES DIRECTORIES

Confidential 32

Build Network Value with an Integrated View

of Enterprise Social Networking

Customers

Topical

Thought

Leaders

Partners

On-Demand

Extended

Talent Pools

Alumni

Talent

Communities

Talent Development

Cross-org Peers & Cohorts

Collab w/in Dept’s & Across Geographies

Deep, Extra-FunctionalExperts

Onboarding & Mentoring

Enterprise

Communities

Employee Communities

Extended Talent Communities

Value-Add Stakeholder Communities

Confidential 33

Key Tenets of Enterprise Social Network Success

� Prioritize specific business goals to focus internal initiatives

� Embrace members’ multi-faceted professional agendas

� Create authentic extended value for members and they will

create value for each other and the enterprise

� If you build it – and cross your fingers – they won’t come

� An online community requires social networking/member engagementexpertise, social media marketing prowess and ongoing planning, refinement and support: either in-house or from a deeply-experienced provider

� Avoid the temptation to “control” community content: allow

members to self organize around what’s most important to them

� Plan for staged growth: low-risk/high reward “crawling”

evolving to walking, running and a broader collection of

thoughtfully-integrated enterprise communities

Confidential 34

Additional Resources

Visit www.conenza.com for:

� On-Demand Webcasts� Executive Playbook for Corporate Alumni Communities

� Now More Than Ever: The Business Imperative of an Extended Talent Community

� 6 Ways to Drive Community Member Engagement and Maximize ROI

� Conenza Blog� Features best practices, advice, and the latest industry research

For more links to the articles or more information, please

contact us at [email protected]

�


Reactions or Comments? What is your key take away from this session?

It’s your turn! Ask our experts…

Katherine James Schuitemaker

Chief Marketing Officer

Conenza, Inc.

Meighan Berberich

Director of Sales & Marketing

Conenza, Inc.


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