the Annual Report specialistsStrategic CommunicationsPrism

annual reportsidentity enhancerscontent development

PRISM provides a bouquet of strategic communication services that keep the momentum and interest alive in a company for its stakeholders by ensuring each communication contains the right message, is conveyed to the right audience, using the right channels, and is in harmony with the overall strategic communication.

We are India’s largest research-based Annual Reports agency taking Annual Reports beyond a statutory requirement to a strategic communication toolaimed at impacting multi-stakeholders.

part of strategic communications aimed at shareholder value creation

THE ANNUAL REPORT SPECIALISTS

Annual Reports are the best available platform for a company to communicate a 360 degree story capturing its industry, operations, performance, strategy, management, mission and vision. Informative and insightful Annual Reports effective convey the investment rationale and ensure investor focus.

PRISM transforms Annual Reports into ambassador documents.

Research-led, design-supported and investor-focussed, PRISM Annual Reportsuse creative, compelling, relevant and focussed narrative to contextualise the numbers and communicate key strategic issues.

In the last 8 years, we have worked with over 400 clients across industry sectors and sizes.

Research-led | Design-driven | Investor-focussed

World Class Design

InvestorFocus

WHY PRISM?

Annual Reports are for investors. We write with investors in mind.

Investors appreciate specific information presented in Annual Reports in ‘their’ language.

The Annual Reports we write encompass yesterday, today and tomorrow.

It requires special financial content writing skills to create such Annual Reports that investors find

InformativeIncisiveInsightful

Sharp and clear focus on the most important readers of Annual Reports - Investors

FOCUS – INVESTOR. INVESTOR. INVESTOR.

Quality, not only in Graphics and Design, but also in CONTENT

4-Pillars to our approach

POSITIONING

PROFILE

MD MESSAGE

MDA

Sets the tone for the Annual report through the THEMEPositioning story brings out the ‘strategic direction’ through focused content written creatively and well designed

For a new shareholder this is the company’s visiting cardAlso used to highlight the developments during the yearsCaptures ‘ Who We Are’ in two pages

Very critical to lay-out the BIG PICTUREProvides strategic direction on the futureA tool to guide and thank

Analytical and should be used to communicate the intricacies of the industry and the company’s competitive advantageUsed to cover every aspect of the business analytically

CONTENT IS KING

Design complements and does not supplement

It is an Annual Report, and not a corporate or marketing brochure

It is a STRATEGIC COMMUNICATION

Design is world-class but not expensive or expansive that guzzles un-necessary pages

EVERY EXTRA PAGE DESIGNED COSTS A LOT OF MONEY REDUCES VALUATION

WE ARE STRICTLY AGAINST USING UN-NECESSARY EXTRA PAGES

DESIGN, THE DIFFERENTIATORWell designed AR communicates better

Design NEVER used to increase pages

Design supports, DOES NOT drive AR

COST EFFECTIVE AND YET EFFECTIVEThere is no end to spending money

The same message can be said in 20 pages or 100 pages

HERE IS HOW YOU SPEND EXTRA:If the AR is unnecessarily thicker with extra pages

on printing costson postage costs

WHERE WE COME IN:We can work backward, finalise the amount you want to spend and then rework around thatMake the AR relevant (and thinner)Different paper selection (economical)Different size can save moneyAlternate font can reduce the pages

WE WORK WITH YOUR PRINTER:We only charge you for our content and design services – we do not indulge in taking cuts or kick-backs from printers and are therefore, happy to work with your printer

SMALL DIFFERENCES ADD UP Others PRISM

Number of copies 50,000 50,000Number of Statutory pages 100 100Value-added pages 40 16Number of 4- color 40 16Number of 2-color 100 0Single Color 0 100Paper quality - Cover 300 gsm 250 gsmPaper quality – Value –added ages 120 gsm 90 gsmPaper quality - Statutory pages 90 gsm 70 gsmQuality of printing Great GoodWeight 700-750gms 450-500 gmsPrinting Cost per copy ` 42 ` 30Total printing cost ` 21 lacs ` 15 lacsPRINTING COST SAVING ` 6 lacsPosting cost per copy ` 30 ` 20Total posting cost ` 15 lacs ` 10 lacsPOSTING COST SAVING ` 5 lacsTOTAL SAVING ` 11 lacsAverage PE – 12 xIMPACT ON SHAREHOLDER VAUE ` 1.32 Cr

Small differences make all the difference

AN INSTANCE

PRISM ANNUAL REPORTSCONTENT- LED. WELL - DESIGNED. INVESTOR – FOCUSSED.

AND YET COST EFFECTIVE

... this is what they look like

ANNUAL REPORTS 2014-15

PRISM

SKF India

ANNUAL REPORTS 2014-15

PRISM

Prime Focus

ANNUAL REPORTS 2014-15

PRISM

National Dairy Development Board

ANNUAL REPORTS 2014-15

PRISM

Adlabs Entertainment

ANNUAL REPORTS 2014-15

PRISM

8K Miles Software Solutions

ANNUAL REPORTS 2014-15

PRISM

Kokuyo Camlin

ANNUAL REPORTS 2014-15

PRISM

Pipavav Defence (now Reliance Defence)

ANNUAL REPORTS 2014-15

PRISM

Ultratech Cement

ANNUAL REPORTS 2014-15

PRISM

Anant Raj

Our ecosystem of partners includes top printers like to ensure the best-in-class printing solutions for Annual Reports.

Vakil & Sons are among India’s leading printers with over 70 years of experience winning over 170 National Awards for Excellence.

With the advent of digital technology, Vakils has taken the leap into digital premedia that include packaging, prepress, page composition, colour management, data conversion, ePublishing, and cross media services, aimed at addressing enterprises' business communication needs.

Vakils has all the modern encryption technologies and complete data security as per ISO 27001:2005 standards. The team delivering IT and premedia services to customers in India, Australia, Europe, UK, USA and Asia.

8K Miles LtdAbbott India LtdAkzoNobel India Ltd.Ashapura Intimate Fashions Ltd.ATUL Ltd. Atul Auto Ltd.AGC Networks Ltd. AdLabs Entertainment LtdAnant Raj Industries Ltd. Antique Stock Broking Ltd. Asian Star Company Ltd.AU Financiers India Pvt. Ltd. Aurion Pro Solutions Ltd.Bay Capital Partners Ltd.Bliss GVS Pharma Ltd. Biba Apparels Pvt. Ltd.Bombay Rayon Fashions Ltd.Brescon Corporate Advisors Ltd.BS TransComm Ltd.BVG India Ltd.Camlin Fine Sciences Ltd. CEAT Tyres Ltd. CEBBCO Ltd. Calyx Pharmaceuticals Ltd. Centrum Capital Ltd.Cineline Ltd.Classic Citi Investments Pvt. Ltd.CRISIL Ltd.Delta Corp Ltd.Datamatics Global Services Ltd. eClerx Services Ltd.

Emkay Global Financial Services Ltd.Engineers India LtdEssel Propack Ltd.Essel Infra Ltd.Ethos Watches Ltd. Future Corporate Resources Ltd.Ganesh Housing Corporation Ltd. Great Eastern Shipping Company Ltd. (GESCO)IG Petrochemicals Ltd.Indo Count Industries Ltd. Kalpataru GroupKokuyo Camlin Ltd.Kridha Infra Ltd.Mahindra and Mahindra Financial Services Ltd.Man Infraconstruction Ltd.Mandhana Industries Ltd.Marwadi Shares and Finance Ltd.Monsanto India Ltd.National Dairy Development BoardNuclear Power Corporation of India Ltd.OnMobile Global Ltd. Oswal Industries Ltd.Patel Engineering Ltd.Peninsula Land Ltd. Phoenix Mills Ltd.Pipavav Shipyard Ltd. Prime Focus Ltd. Prime Focus LondonProvogue (India) Limited Quadron Business ParkThe Qubix

Rajesh Exports Ltd.Rabo India Finance Ltd.Reliance Industries Ltd.SKF Ltd.Sadbhav Engineering Ltd. Sahara Hospitality Ltd.Sarda Energy and Minerals Ltd.Shemaroo Entertainment Pvt. Ltd.Shriram Transport Finance Company Ltd.Silver Jubilee GroupSmartlink Network Systems Ltd.Solar Industries India Ltd.Spanco Telesystems and Solutions Ltd. Sun Pharma Advanced Research Company Ltd.Steel Authority of India Ltd. (SAIL)Sterling Biotech Ltd.Sterlite Industries India Ltd. Sun N Sand Hotels Pvt. Ltd.Sun Pharmaceuticals Ltd.Suzlon Energy Ltd.Syngenta India Ltd.Swadhaar FinaccessSwadhaar FinserveTalwalkars Better Value Fitness Pvt. Ltd.TDA Capital Partners Inc.TIPS Industries Ltd. Trust GroupUltraTech Cement LtdUsher Agro LtdVardhman Polytex Ltd.YesBank

Clients over the yearsPRISM – A LEADER IN AR

In addition to our flagship Annual Report services, we also offer customised turnkey corporate communications solutions.

Our ALL-IN solutions cover the entire range of Corporate Communications from marketing to branding, from investors to IR Apps, from events to exhibitions and from On-line Annual Reports to Identity Enhancers.

We would be delighted to send you our presentation for Corporate Communications and Digital Premedia Solutions.

ANNUAL REPORTS | INVESTOR IDENTITY ENHANCERS | CONTENT DEVELOPMENT

We look forward to meet you

Ketan Desai+91 9930060614

ketan@prism.net.inStrategic CommunicationsPrism

annual reportsidentity enhancerscontent development