the annual capital jazz and poetry slam festival
TRANSCRIPT
SPONSORSHIP PROPOSAL
Annual Capital Jazz and Poetry Slam Festival
Annual Capital Jazz and Poetry Slam Festival
Dear Sir/Madam:
WindRush Communications is pleased to present The 1st Annual Capital Jazz and Poetry Slam Festival.
We are very grateful for your interest in financial support and appreciate your commitment to this annual festival, which will be held during the weekend of September 29 2012 in Gaborone; a day prior to which the country will be celebrating 46 years of Independence.
Our success is due largely to the contributions of businesses and organizations that value diversity programming and making a difference in our community. It is the mission of WindRush Communications through its Music and Poetry Festival program to develop the cultural aspects of people’s lives and to provide family oriented events.
One of our most important objectives for this celebration is to continue to provide all of our community the opportunity to enjoy a fun, educational and entertaining weekend that will enrich their lives and improve relationships between all individuals regardless of ethnicity or other differences. Held on the eve of the country celebrating 46 years of Independence, this annual festival will provide the finest cultural activities this capital city and the country has to offer. It is our hope that this music and poetry festival will leave a remarkable impression on every one who attends.
Furthermore, your financial support will have a tremendous impact on the celebration and continue to allow us to share our culture with other nations residing in our city and the country as a whole. Your contributions will continue to make a clear, positive and exciting statement to all citizens and all participants in the festival including festival goers that you are committed to promoting cultural diversity in our efforts to make our communities a safe and welcoming environment for everyone.
The funding we receive from businesses and organizations will assist us with the quality of entertainment groups and the marketing/publicity plan for the festival. If you would like your financial contribution to go forward to a specific area, that is ok too.
Following is our sponsorship proposal. Please see the attached Sponsorship levels page to determine your sponsorship contribution to this festivity. We welcome your organization and employees to join us at the festival. We Thank you and appreciate your continued support of this annual event.
If you have any questions, please call me at +267 3185322or +267 71223483
Sincerely,
Moses “Rudeboy Necta” Maruping Project Coordinator
RE: ANNUAL CAPITAL JAZZ AND POETRY SLAM FESTIVAL
Annual Capital Jazz and Poetry Slam Festival Annual Capital Jazz and Poetry Slam Festival
OVERVIEW
The Annual Capital Jazz and Poetry Slam Festival:
MISSION
The Annual Capital Jazz and Poetry Slam Festival is presented as an avenue to expose and entertain a diverse audience of Jazz and poetry aficionados, young Jazz & poetry enthusiasts and musical artists to the rich heritage and variety of Jazz and Poetry as an authentic form of traditional music.
THE DATE/PLACE: SEPTEMBER 29 2012; BOJANALA WATERFRONT [NEXT TO GABORONE DAM].
Gaborone is one of the most dynamic cities in the world. The Annual Capital Jazz and Poetry Slam Festival truly promises to be one of the country’s largest Jazz and Poetry festivals with over 2,500 participants during its two-day of events. The Annual Capital Jazz and Poetry Slam Festival will provide the city with an opportunity to unify Gaborone’s diverse population, to celebrate the country’s rich and diverse cultural heritage as well as to promote tourism.
WHAT HAPPENS AT THE EVENT?
The Annual Capital Jazz and Poetry Slam Festival will showcase some of the most admired jazz and poetry legends as well as upcoming ones in the country interweaved with those from around the world. Our key advertising partners will enjoy direct access to our participants and also enjoy exclusive signage and billing within specially designated VIP areas of venue where products can be sampled, experienced and enjoyed, gift distribution and signature photo opportunities can be arranged with hosts and guests.
OBJECTIVE
To augment your brand’s power positioning to trendsetters and influencers amongst purchasing scope and position product within the script of event motioning throughout The Annual Capital Jazz and Poetry Slam Festival with a highly visible event marketing property during the aura and excitement as the City of Gaborone plays host.
PROCESS
Your brand can have a multitude of on-site product placement and brand integration around event as well as pre-promotional activities.
Annual Capital Jazz and Poetry Slam Festival
The aims of the festival are:
• ToshowcasetoaudiencesemergentartistsandadiverserangeofcontemporaryJazzmusiciansand poets• Toprovideeventswhicharefun,celebratory,informativeandeducational• TodevelopnewaudiencesforcontemporaryJazzmusicandpoetrythroughattractingabroadermixof concert attendees e.g. office workers, families and local residents, as well as contemporary Jazz music aficionados• Tomaketheconcertsasaccessibleandfamilyfriendlyaspossible,throughreasonableadmission,by staging the events on a well serviced accessible site, with catering provision and hospitality etc.• Totryoutanewmodelforprogrammingconcertsinopenspaces,withmorechallengingandexperimental artistes• Toconductaudience/marketresearchtogainabetterunderstandingofaudienceneedsandmarket potential in terms of live music promotion. The Marketing Team has been commissioned to undertake this work.
The EventThe Annual Capital Jazz and Poetry Slam Festival will grow to include an extremely varied and exciting programme.
Highlights of the festival are:- Over 15 musicians and poets- Quality restaurant BBQ catering from local businesses- Live performance poetry competition ‘The Annual Capital Jazz Music Festival Slam’- Innovative cabaret
Market ResearchLocal research within the country has confirmed that the aspects of the festival which people like the most are:- General atmosphere and location to city centre- Relaxed attractive environment- Creative original music- Involvement in catering from local restaurants/caterers
Additionally, people have identified that they would like to see the following improved or added to local music festivals:- More music/entertainment with broader interest- More catering options but keeping high quality- More for younger children on weekends
WindRush Communications through the “ANNUAL CAPITAL JAZZ & POETRY SLAM FESTIVAL” is committed to making sure that sponsors are given a personalized service and attention to meet their needs and objectives.
AIMS
Annual Capital Jazz and Poetry Slam Festival Annual Capital Jazz and Poetry Slam Festival
Sponsorship is welcomed in any form. Cash is always greatly appreciated as well as in-kind goods such as; Accommodations, Sound, Stage and Lighting, Generators, Fuel, Fencing, Tents, Tables, Food and Beverage, Transportation, Draw-prizes for fundraising efforts, Marketing, Advertising and Printing... just to name a few.
Costs & Expenses
ACTS/PERFORMANCES: Local poets and Seasoned Jazz Musicians P70, 000 International Jazz & Poetry Acts P165, 000
SECURITY Barricades, Guards plus Dogs & Bouncers P20, 500
VENUE Bojanala Waterfront [next to Gaborone Dam] P15, 000
SOUND, STAGE AND LIGHTING PLUS LCD SCREENS P40, 000
ADVERTISING & PROMOTIONS
Broadcast Media Partner [RB2 or Gabz FM] P15, 000
Print Media Partner [The Voice & Mmegi] P20, 000
Printing of Tickets, VIP Tags and Flyers etc. P20, 000
Billboard P15, 000
Broadcast TV Partner [Botswana Television] P15, 000
Festival Website P7, 000
HOSPITALITY VIP MARQUEE/TENT P95, 000
BOARDING AND LODGING P30, 000
TRANSPORT AND FLIGHTS P20, 000
ESTIMATED TOTAL EXPENSES: P547, 500.00
Sponsorship Opportunities
Annual Capital Jazz and Poetry Slam Festival
TITTLE SPONSOR: P547, 500Benefits of title sponsorshipTitle sponsorship of The Annual Capital Jazz and Poetry Slam Festival offers a host of outstanding benefits:- This event promises to be extremely popular with real creative potential- Profile raising opportunity through pre event publicity & PR, on site branding and media coverage- Promotional opportunities on event site to a potential 2,500 people on the day.- Branding to appear on all printed material and digital media; including web pages, LED display screen, posters, promotional flyers, billboards, banners and other on-site branding.- Press advertising in the leading local newspapers and other key publications.- On-air promotion with both radio and TV broadcast partner.- WindRush Communications will seek to maximize pre and post event publicity, issuing material to all local media outlets, including BTV and eBotswana.- 3 month promotional time frame.- Branding of entire festival and signage at all festival events.- Category exclusivity with royalty-free rights to marks/logos.- Customized signage and footprint display at the venue, sized to meet your specifications.- Product Sampling.- Full page advertisement inside cover of program guide (August 31-September 29).- Full motion flash commercial on festival website.- Logo inclusion in all media buys.- On-stage mention throughout the festival.- Logo inclusion on all official festival merchandise.- Customized hospitality package to include VIP Reception at the venue- VIP Access to all Festival events.
Sponsorship Opportunities
Annual Capital Jazz and Poetry Slam Festival Annual Capital Jazz and Poetry Slam Festival
Sponsorship Opportunities
VIP HOSPITALITY TENT: P95, 000The VIP Hospitality Tent will provide a day of exposure to all of the festival VIP’s.Expose your brand to the country’s top tastemakers, politicians, press, and festival performers.• 2-monthpromotionaltimeframe.• Royalty-freerightstomarks/logos.• ProductSampling.• Footprintdisplayatthevenue.• Fullpageadvertisementinprogramguide(April1-28)• Logoinclusioninallmediabuys.• LogoonFestivalwebsite.• Signageatfestival.• On-stagementionthroughoutthefestival.• Logoinclusiononallofficialfestivalmerchandise.• VIPAccesstoallfestivalevents.
The involvement of supporting sponsors would be on the basis of branding the sponsored element of the event. Clearly, successfully obtaining all or, indeed, any of the supporting sponsorships cannot be guaranteed.We are happy to negotiate the title sponsorship fee, and therefore the level of any supporting sponsorship. Equally, we are keen to secure a two - three year title sponsorship contract. This will enable an on-going programme of improvements to the event aimed at maintaining and developing The Annual Capital Jazz and Poetry Slam Festival as one of Botswana’s premier events.
SummaryWindRush Communications believes the potential exists for The Annual Capital Jazz and Poetry Slam Festival to attain a regional and national profile as an original, creative music and performing arts festival. The opportunity now exists for sponsors to lift this emerging event into a widely popular and established part of the regional event calendar. We would be delighted to work with sponsors to develop the event and to realize its full publicity potential.
Annual Capital Jazz and Poetry Slam Festival
AGREEMENTYes, I want to support The Annual Capital Jazz and Poetry Slam Festival!
Please sign me up as a supporter and sponsor of the event.
Please specify which level of sponsorship you can provide, and indicate whether the sponsorship is in cash or in-kind goods.
TITTLE SPONSOR:
[PLATINUM LEVEL] P547, 500…………………………………………
LOCAL & INTERNATIONAL ACTS [GOLD LEVEL] P235, 000…………………………………………
VIP HOSPITALITY TENT: [SILVER LEVEL] P95, 000…………………………………………..
SECURITY, VENUE, SOUND, STAGE & LIGHTING:[BRONZE LEVEL] P75, 500……………………………………………
FRIENDS OF ANNUAL CAPITAL JAZZ & POETRY SLAM FESTIVAL:
[BROADCAST MEDIA PARTNER] P15, 000……………………………………………
[PRINT MEDIA PARTNER] P20, 000……………………………………………
[PRINTING OF TICKETS, FLYERS] P20, 000………………………………………..
[BILLBOARD] P15, 000…………………………………………….
[BROADCAST TV PARTNER] P15, 000…………………………………………….
[FESTIVAL WEBSITE] P7, 000……………………………………………….
[BOARDING AND LODGING] P30, 000……………………………………………..
[TRANSPORT AND FLIGHTS] P20, 000………………………………………………
Sponsorship Opportunities
Annual Capital Jazz and Poetry Slam Festival Annual Capital Jazz and Poetry Slam Festival
I/we accept the above terms & conditions:
Name: …………………………………………….
Company: …………………………………………….
Address: …………………………………………….
Telephone: …………………………………………….
Fax: ………………………………………………
Date: …………………………………………….
Signature: …………………………………………….
Please return signed agreement to:
Moses Maruping The Annual Capital Jazz and Poetry Slam Festival Sponsorship CoordinatorPO Box 3570Gaborone BotswanaTel/Fax: +267 3185322Mobile: +267 71223483email: [email protected] cc: [email protected]
Sponsorship Opportunities
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