The Andrew Goodwin Music Video Theory

Theory!

Visuals can;

Illustrate

AmplifyOR

Contradict

The lyrics and music.

Genres tend to have their ownMusical Style

And

Iconography explicit in their music video

There must be

Close-upsIncluded in the video

Artists create their ownStar iconography

and develop an image that makes them

Identifiable

Voyeurism Is common in music videos

Intertextual references