the ancient road of thracian wine tourist cluster

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THE ANCIENT ROAD THE ANCIENT ROAD OF THRACIAN WINE OF THRACIAN WINE Tourist cluster Tourist cluster

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Page 1: THE ANCIENT ROAD OF THRACIAN WINE Tourist cluster

THE ANCIENT ROAD THE ANCIENT ROAD OF THRACIAN WINEOF THRACIAN WINE

Tourist clusterTourist cluster

Page 2: THE ANCIENT ROAD OF THRACIAN WINE Tourist cluster

THE ANCIENT ROAD OF THRACIAN THE ANCIENT ROAD OF THRACIAN WINEWINE

Page 3: THE ANCIENT ROAD OF THRACIAN WINE Tourist cluster

Chairman of the board:Chairman of the board: Todor Petkov- Chairman of Plovdiv RegionTodor Petkov- Chairman of Plovdiv Region

Members:Members: Aleksandar Abrashev – Mayor of Kaloyanovo Aleksandar Abrashev – Mayor of Kaloyanovo

municipalitymunicipality Btanimir BotevBtanimir Botev – – wine cellar “Rozova dolina”- wine cellar “Rozova dolina”-

KarlovoKarlovo Valko MakaveevValko Makaveev - - Mayor of Hissar municipalityMayor of Hissar municipality Georgi KitovGeorgi Kitov – – professorprofessor – – projectproject „ „Temp Temp – – Ancient Ancient

TumbTumb - - StaroselStarosel”” Dimitar GeorgievDimitar Georgiev – – Hotel Hotel ““HissarHissar” – ” – HissarHissar Emil KabaivanovEmil Kabaivanov – – Mayor of KarlovoMayor of Karlovo Konstantin MadjarovKonstantin Madjarov – – chairman of RVWCchairman of RVWC “ “TrakiaTrakia” ” Nonka MatovaNonka Matova – – Rose distillery-Zelenikovo villageRose distillery-Zelenikovo village Frantz Kokov –Mayor of Rakovski municpalityFrantz Kokov –Mayor of Rakovski municpality Yuriy Anastasov- docent surrgentYuriy Anastasov- docent surrgent

Page 4: THE ANCIENT ROAD OF THRACIAN WINE Tourist cluster

THE ANCIENT ROAD OF THRACIAN THE ANCIENT ROAD OF THRACIAN WINEWINE

The PROJECT- “The ancient road of The PROJECT- “The ancient road of Thracian wine” is situated in a region which Thracian wine” is situated in a region which is geographically located in the central part is geographically located in the central part of Bulgaria.of Bulgaria.

Within the parameter of the route there are Within the parameter of the route there are seven small towns and villages with famous seven small towns and villages with famous mineral springs with a great tourist mineral springs with a great tourist infrastructure built – over fifty hotels, infrastructure built – over fifty hotels, balneal sanatoria and recreation places. balneal sanatoria and recreation places. There are also natural and culturally-There are also natural and culturally-historical resources for the building of not historical resources for the building of not less then 15-20 hotels. less then 15-20 hotels.

Page 5: THE ANCIENT ROAD OF THRACIAN WINE Tourist cluster

THE ANCIENT ROAD OF THRACIAN THE ANCIENT ROAD OF THRACIAN WINEWINE

The pleasant and favorable climatic The pleasant and favorable climatic conditions for the growing of vines are the conditions for the growing of vines are the reason for the building and working of nine reason for the building and working of nine wine-cellars with a maximum capacity of wine-cellars with a maximum capacity of 25 000 000 bottles and there is still possibility 25 000 000 bottles and there is still possibility for another five /two are in the process of for another five /two are in the process of building at the moment/.building at the moment/.

The pleasant and favorable climatic The pleasant and favorable climatic conditions for the growth of ether-oily crops conditions for the growth of ether-oily crops respectively for the development of respectively for the development of perfumery-cosmetic industry in the region are perfumery-cosmetic industry in the region are being taken advantage of, using the whole being taken advantage of, using the whole specter: attar, lavender, salvia, oreganospecter: attar, lavender, salvia, oregano, , basil basil along with the necessary distilleries. along with the necessary distilleries.

Page 6: THE ANCIENT ROAD OF THRACIAN WINE Tourist cluster

aim of the projectaim of the project - 1- 1

Uniting and establishing business foundations Uniting and establishing business foundations of the exquisite cultural heritage with the of the exquisite cultural heritage with the people’s lifestyle and creating a new modern people’s lifestyle and creating a new modern and interesting one.and interesting one.

Establishing infrastructure and structure for Establishing infrastructure and structure for purposes of tourism which would be purposes of tourism which would be registered in the European Union and the registered in the European Union and the world tourist agencies.world tourist agencies.

Providing work places and revitalizing of the Providing work places and revitalizing of the region’s economy. Development of the region’s economy. Development of the economics of the region in the sphere of :economics of the region in the sphere of :

Reconstruction of the agricultural and food Reconstruction of the agricultural and food industry. Development of vine and wine-industry. Development of vine and wine-industry, fruit and cannery production, growth industry, fruit and cannery production, growth of ether crops and extraction of attar and of ether crops and extraction of attar and other ether oils.other ether oils.

Page 7: THE ANCIENT ROAD OF THRACIAN WINE Tourist cluster

aim of the projectaim of the project - 2- 2 Revealing and displaying the cultural and Revealing and displaying the cultural and

historical heritage of which there is historical heritage of which there is abundance in the region and providing abundance in the region and providing work places for the people acquainted and work places for the people acquainted and studying history of the region. studying history of the region.

Development of the Development of the energeticenergetic agriculture agriculture Hotel business – vacations throughout the Hotel business – vacations throughout the

whole year at mild climate places, whole year at mild climate places, balneology and tourism – rural, eco, wine balneology and tourism – rural, eco, wine and culturally-historical ;and culturally-historical ;

Overall increase of the wellbeing of the Overall increase of the wellbeing of the inhabitantsinhabitants;;

Page 8: THE ANCIENT ROAD OF THRACIAN WINE Tourist cluster

Geographic outlineGeographic outline of the of the projectproject - 1 - 1

1. 1. Route – The ancient road of Thracian Route – The ancient road of Thracian wine begins at the branching of “Trakia” wine begins at the branching of “Trakia” highway /International road E 80/ towards highway /International road E 80/ towards Kalugerovo village, goes through villages - Kalugerovo village, goes through villages - Panagyurishte, Strelcha, Krasnovo and Panagyurishte, Strelcha, Krasnovo and Krasnovski bani, Starosel, Panicheri, towns Krasnovski bani, Starosel, Panicheri, towns – Hissar, Bania /Karlovo/, villages Streltzi, – Hissar, Bania /Karlovo/, villages Streltzi, Zelenikovo /Brezovo/ and again enters Zelenikovo /Brezovo/ and again enters “Trakia” highway, before town Chirpan.“Trakia” highway, before town Chirpan.

2.2. Total length of the route – 166 kmTotal length of the route – 166 km

Page 9: THE ANCIENT ROAD OF THRACIAN WINE Tourist cluster

Adjoining Adjoining landslands andand tourist tourist routesroutes::

Lesichovo Lesichovo MunicipalityMunicipality

ROUTES FOR ROUTES FOR WINE WINE

TOURISMTOURISM:: Winery Winery

KalugerovoKalugerovo Winery in Winery in

TserovoTserovo

Page 10: THE ANCIENT ROAD OF THRACIAN WINE Tourist cluster

Adjoining Adjoining landslands andand tourist tourist routesroutes::

Panagjurishte Panagjurishte MunicipalityMunicipality

ROUTES FOR SPORT, RURAL, ECO, CULTURAL - HISTORICAL TOURISM

OborishteOborishte Panagjurski Panagjurski

columnscolumns Bania village:Bania village:

SPA TourismSPA Tourism

Page 11: THE ANCIENT ROAD OF THRACIAN WINE Tourist cluster

Adjoining Adjoining landslands andand tourist tourist routesroutes::

Strelcha Strelcha MunicipalityMunicipality

ROUTES FOR SPORT, RURAL,

ECO, CULTURAL - HISTORICAL TOURISM ::

Koprivshtitza townKoprivshtitza town Spa – tourism: Spa – tourism: - Strelcha town - Strelcha town

Page 12: THE ANCIENT ROAD OF THRACIAN WINE Tourist cluster

Adjoining Adjoining landslands andand tourist routestourist routes::

Hisar MunicipalityHisar Municipality:: ROUTESROUTES

FOR FOR SPORT, RURAL, ECO, SPORT, RURAL, ECO, CULTURAL - HISTORICAL CULTURAL - HISTORICAL

TOURISMTOURISM ::

Starosel village– Thracian tombStarosel village– Thracian tomb Panicheri villagePanicheri village Krastevich village– near the Krastevich village– near the

variety of chalets and mountain variety of chalets and mountain hostels of Sredna gorahostels of Sredna gora

Staro Jelezare villageStaro Jelezare village Spa – tourism:Spa – tourism: - Hissarya town- Hissarya town - Krasnovo village- Krasnovo village Fishing and hunting tourism:Fishing and hunting tourism: - Pyasachnik reservoir- Pyasachnik reservoir

ROUTES FOR WINE TOURISM:ROUTES FOR WINE TOURISM:

Hissarya townHissarya town Starosel villageStarosel village

Page 13: THE ANCIENT ROAD OF THRACIAN WINE Tourist cluster

Adjoining Adjoining landslands andand tourist routestourist routes::

Kaloyanovo Kaloyanovo MunicipalityMunicipality::

ROUTESROUTES FOR FOR SPORT, RURAL, ECO, SPORT, RURAL, ECO, CULTURAL - HISTORICAL CULTURAL - HISTORICAL

TOURISMTOURISM ::

Ivan Vazovo villageIvan Vazovo village Pesnopoi villagePesnopoi village Chernozemen villageChernozemen village

ROUTES FOR RELIGIOUS ROUTES FOR RELIGIOUS TOURISMTOURISM::

Kaloyanovo villageKaloyanovo village Jitnitsa villageJitnitsa village Duvanlii villageDuvanlii village

ROUTES FOR WINE TOURISMROUTES FOR WINE TOURISM:: Winery “Peshtera”Winery “Peshtera”

Page 14: THE ANCIENT ROAD OF THRACIAN WINE Tourist cluster

Adjoining Adjoining landslands andand tourist routestourist routes::

Karlovo Karlovo MunicipalityMunicipality::

ROUTESROUTES FOR FOR SPORT, RURAL, ECO, SPORT, RURAL, ECO, CULTURAL - HISTORICAL CULTURAL - HISTORICAL

TOURISMTOURISM::

Karlovo townKarlovo town Kalofer townKalofer town Spa – tourism:Spa – tourism: - Bania town - Bania town

/Karlovo//Karlovo/

ROUTES FOR WINE ROUTES FOR WINE TOURISMTOURISM::

Bania town/Karlovo/Bania town/Karlovo/

Page 15: THE ANCIENT ROAD OF THRACIAN WINE Tourist cluster

Adjoining Adjoining landslands andand tourist routestourist routes::

Brezovo Brezovo MunicipalityMunicipality::

ROUTES FOR WINE ROUTES FOR WINE TOURISMTOURISM

Brezovo townBrezovo town

ROUTESROUTES FOR FOR SPORT, RURAL, SPORT, RURAL,

ECO, ECO, CULTURAL - CULTURAL - HISTORICAL HISTORICAL TOURISMTOURISM::

Babek villageBabek village Zelenikovo villageZelenikovo village Chehlare villageChehlare village Rozovets villageRozovets village

Page 16: THE ANCIENT ROAD OF THRACIAN WINE Tourist cluster

Adjoining Adjoining landslands andand tourist routestourist routes::

Rakovski Rakovski MunicipalityMunicipality

ROUTES FOR RELIGIOUS ROUTES FOR RELIGIOUS TOURISMTOURISM

RakovskiRakovski towntown

ROUTESROUTES FOR FOR SPORT, RURAL, SPORT, RURAL,

ECO, ECO, CULTURAL - HISTORICAL CULTURAL - HISTORICAL

TOURISMTOURISM

Rakovski townRakovski town

Page 17: THE ANCIENT ROAD OF THRACIAN WINE Tourist cluster

Adjoining Adjoining landslands andand tourist routestourist routes::

Bratia Dakalovi Bratia Dakalovi MunicialityMuniciality

ROUTES FOR WINE ROUTES FOR WINE TOURISM:TOURISM:

Veren villageVeren village

ROUTESROUTES FOR FOR SPORT, RURAL, SPORT, RURAL,

ECO, ECO, CULTURAL - CULTURAL - HISTORICAL HISTORICAL TOURISMTOURISM::

Bratia Daskalovi villageBratia Daskalovi village

Page 18: THE ANCIENT ROAD OF THRACIAN WINE Tourist cluster

Adjoining Adjoining landslands andand tourist tourist routesroutes::

Chirpan Chirpan MunicipalityMunicipality

ROUTES FOR WINE ROUTES FOR WINE TOURISM:TOURISM:

Chirpan townChirpan town Parvomai townParvomai town Izvor villageIzvor village Spa – tourism:Spa – tourism:

-- Merichleri Merichleri villagevillage

Page 19: THE ANCIENT ROAD OF THRACIAN WINE Tourist cluster

Realization of the projectRealization of the project - 1 - 1

Infrastructure – Reconstruction of the Infrastructure – Reconstruction of the road net, repair of the main and side road net, repair of the main and side roads, sewerage, road signs, advertising roads, sewerage, road signs, advertising signs, etc.signs, etc.

Hotel and restaurant business, building Hotel and restaurant business, building of souvenir shops, shops for cosmetics, of souvenir shops, shops for cosmetics, etc.etc.

Checking the possibility for building Checking the possibility for building perfumery and cosmetic enterprises, perfumery and cosmetic enterprises, wine cellars, food factories, development wine cellars, food factories, development of the hotel business and usage of the of the hotel business and usage of the mineral water in the region /at the mineral water in the region /at the moment the usage is not more than 30%/.moment the usage is not more than 30%/.

Page 20: THE ANCIENT ROAD OF THRACIAN WINE Tourist cluster

Realization of the projectRealization of the project - 2- 2

Training and giving certificates to Training and giving certificates to people involved in the tourist industry people involved in the tourist industry and the reformed agricultureand the reformed agriculture ..

Exploration, examination of the terrain Exploration, examination of the terrain and preparation for increase in the and preparation for increase in the growth of:growth of:

Ether – oil crops and culturesEther – oil crops and cultures VinesVines Semi-wild and cultivated berriesSemi-wild and cultivated berries Durable fruit cropsDurable fruit crops Energetic agricultureEnergetic agriculture